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Shock advertising

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Shock advertising Shock advertising Presentation Transcript

  • SHOCK ADVERTISING
  • SHOCK ADVERTISINGSHOCK ADVERTISING
  • SHOCK ADVERTISING SHOCK ADVERTISINGSHOCK ADVERTISING
  • MEDIA CLUTTERMore than 3,000 messages per day
  • SHOCK ADVERTISING
  • STAND OUT
  • SHOCK ADVERTISING
  • DISTURBING
  • OFFENSIVE
  • SHOCK ADVERTISING
  • GENERATE MEDIA BUZZ
  • SOCIAL CONTROVERSY
  • MEMORY RETENTION OF AN ISSUE
  • SHOCKVERTISING GRABS
  • INCREASE AWARENESS
  • An effective shock ad will generate its own publicity by generating BUZZ
  • Shock advertising or “shock vertising” is theuse of FRIGHTENING, OFFENSIVE, TABOO, and EMOTION-PROVOKING WORDS, IMAGES or concepts to sell a product or an idea.
  • There is no such thing as badshock advertising (no matter how offensive) is the only way to get the message across. Never forget that shock works only for brands that link back to the brand values otherwise end up just shocking the viewers.
  • A shock ad that is too shocking may backfire
  • The latest campaign of UCB