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Persuasion
Persuasion
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Persuasion

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Persuasion is the art of bringing people along our way of thinking. It the ability to make other people understand your point of view either for you to help them or to get help from them. …

Persuasion is the art of bringing people along our way of thinking. It the ability to make other people understand your point of view either for you to help them or to get help from them.
Persuasive Communication is the ultimate source of advantage in balancing Work and Life. It all about getting people to do something they would not ordinarily do if they are not being asked to do

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  • 1. Ability to influence others to change their attitude and behaviours
  • 2. pErS aSiOn u
  • 3. Influence is at the core of Everything.
  • 4. Employer Influence their Employees
  • 5. Parent s Influence their Children
  • 6. Children Influence their Parents
  • 7. Influencing Manipulation
  • 8. Manipulation eventually leads to disloyalty and distrust
  • 9. Persuasion is all about influencing a person's Beliefs, Attitude, Intentions, Beliefs, Attitude, Intentions, Motivation, Motivation, Behaviour and Action
  • 10. Power to Influence others Is an ART
  • 11. Power to Influence other Is all about DIRECTING their THINKING
  • 12. Power to Influence other Is all about getting others ATTENTION
  • 13. Power to Influence others Is all about getting others ATTENTION to follow Your RECOMENDATIONS
  • 14. Power to Influence other Is all about getting others to say YES! YES! YES! YES! YES!
  • 15. pErSuaSiOn
  • 16. Power to Influence others helps in developing HIHGLY EFFECTIVE TEAMS
  • 17. pErSuaSiOn
  • 18. p rS a iO E uS n Making other people understand our point of view either for us to help them or for them to help US.
  • 19. p rS a iO E uS n Making others to understand Our THINKING and also Understand what others are THINKING
  • 20. p rS a iO E uS n Persuasion is all about influencing a person's Beliefs, Attitude, Intentions, Beliefs, Attitude, Intentions, Motivation, Motivation, Behaviour and Action
  • 21. pErSuaSiOn th
  • 22. pErSuaSiOn pErSuaSiOn pErSuaSiOn pErSuaSiOn ua ua ua ua AWARENESS
  • 23. pErSuaSiOn pErSuaSiOn pErSuaSiOn pErSuaSiOn ua ua ua ua COMMUNICATION
  • 24. pErSuaSiOn Is the art of getting people to do something they wouldn’t ordinarily do if they are not being persuaded to do so
  • 25. Art of PERSUASION
  • 26. Art of PERSUASION BELEIF Awakening a belief on the part listeners that what ever is being proposed is good for them
  • 27. Art of PERSUASION BELEIF Awakening a belief on the part listeners that what ever is being proposed is good for them ACTION PLAN Showing that well thought-out plan of action is available thought-
  • 28. Art of PERSUASION BELEIF Awakening a belief on the part listeners that what ever is being proposed is a good for them ACTION PLAN Showing that well-thought-out plan of action is available well-thought- REALISTIC Convincing that plan of action is realistic and the right thing to do
  • 29. Art of PERSUASION BELEIF Awakening a belief on the part listeners that what ever is being proposed is a good for them ACTION PLAN Showing that well-thought-out plan of action is available well-thought- REALISTIC Convincing that plan of action is realistic and the right thing to do CLEAR UNDERSTANDING Pushing the right button at the right time
  • 30. Art of PERSUASION BELEIF Awakening a belief on the part listeners that what ever is being proposed is a good for them ACTION PLAN Showing that well-thought-out plan of action is available well-thought- REALISTIC Convincing that plan of action is realistic and the right thing to do CLEAR UNDERSTANDING Pushing the right button at the right time APPEALING
  • 31. Elements of APPEALING
  • 32. Elements of APPEALING
  • 33. Elements of APPEALING - PATHOS PATHOS - AKA - Emotions – Feeling what you say A carefully reasoned argument strengthened by an emotional appeal has a tremendous power to INFLUENCE
  • 34. People more easily trust those they like and base their decisions on Emotional response to them
  • 35. PATHOS – is about EMPATHY to stir EMOTIONS
  • 36. Elements of APPEALING - ETHOS ETHOS - AKA – Personal Credibility Personal Credibility is all about FAIRNESS and HONESTY Having strong sense of right and wrong. Good reputation, people are more likely to listen INTENTIONS and COMPETENCY Charismatic gestures Strong Voice and Inflection
  • 37. People tend to consider information more trustworthy and credible when presented in a sensory, experiential manner YES! YES! YES! YES! YES!
  • 38. Elements of APPEALING - ETHOS ETHOS - AKA – Personal Credibility How you DRESS Genuinely INTERESTED How well you are ORGANIZED How do you RELATE Precise
  • 39. People are easily persuaded by communicators who can express and ignite PASSION about their MESSAGE
  • 40. ETHOS – is TRUSTWORTHINESS + SINCERITY
  • 41. Elements of APPEALING - ETHOS Above all it is the ENERGY and PASSION
  • 42. Elements of APPEALING - LOGOS LOGOS - AKA – REASONING
  • 43. Elements of APPEALING - LOGOS REASONING – INDUCTIVE and DEDUCTIVE Inductive - Reason which begins with specifics and moves toward a generalization
  • 44. Elements of APPEALING - LOGOS REASONING – INDUCTIVE and DEDUCTIVE Inductive - Reason which begins with specifics and moves toward a generalization Deductive - Reason which starts with a general observation and moves to specifics
  • 45. Elements of APPEALING - LOGOS Use of WORDS Choice of WORDS Decides the level of PERSUASION
  • 46. People accept facts and evidence that are corroborated by third parties
  • 47. Elements of APPEALING - LOGOS LOGOS - AKA – REASONING with PROOF FACTS – can be proven DEFINITION/QUOTATIONS/OPINIONS STATISTICS – extends scientific support EXAMPLES – powerful illustrations
  • 48. THINK! Which of the three elements do you use when put your viewpoint in font of your students? Or in general
  • 49. All these people have one thing in common ...?
  • 50. As a persuasive speaker they very carefully observe which of the three element of Persuasion is DOMINANT while conversing with others, and then accordingly they try to MATCH the same
  • 51. It is being observed that the PRIMARY and DOMINANT element amongst PERSUASIVE SPEAKER is LOGOS – Choice of Words
  • 52. LOGOS – Choice of Words Stories Incidents Narrations Quotations CLARITY & PRECISION
  • 53. From Business perspective..?
  • 54. From Business perspective PRIMARY and BIG NO DOMINANT element amongst PERSUASIVE Authority is ETHOS
  • 55. Elements of APPEALING - ETHOS ETHOS - AKA PERSONAL CREDIBILITY FAIRNESS and HONESTY INTENTIONS and COMPETENCY
  • 56. Above all it is the ENERGY and PASSION
  • 57. ETHOS – is TRUSTWORTHINESS + SINCERITY
  • 58. ETHOS – is TRUSTWORTHINESS + SINCERITY TRUSTWORTHINESS - Personal Credibility SINCERITY - Intrapersonal Intelligence SINCERITY - key ingredient for EMPATHY EMPATHY - TRUST TRUST – is between people TRUST – NOT within people Breach of TRUST – NO EMPATHY
  • 59. EMPATHY
  • 60. Detached INVOLEMENT Ability to read EMOTIONS Listening with HEART & HEAD EMPATHY
  • 61. SINCERITY + EMPATHY = PERSUASION
  • 62. INTELLIGENCE PERSUASION Interpersonal Intrapersonal
  • 63. Concluding Remarks
  • 64. PERSUASION is ART that enables individuals to get inside the minds of other people and be effective in communicating with them by possessing the perfect blend of INTRA + INTER PERSONAL INTELLIGENCE
  • 65. PERSUASION is about Positive communication that results in favourable outcomes and is NOT Manipulation
  • 66. SINCERITY + EMPATHY = PERSUASION
  • 67. CONVICTION
  • 68. EMPATHY
  • 69. TRUST
  • 70. Thank You!
  • 71. SINCERITY + EMPATHY = PERSUASION
  • 72. SINCERITY + EMPATHY = PERSUASION SINCERITY - COMPETENCE
  • 73. SINCERITY + EMPATHY = PERSUASION EMPATHY - WARMTH
  • 74. SINCERITY + EMPATHY = PERSUASION COMPETENCE VS WARMTH
  • 75. COMPETENCE VS WARMTH
  • 76. Wait for my forthcoming presentation
  • 77. Once again thank you all!
  • 78. PERSUASIVE METHODS
  • 79. ATTENTION Reason for listening Create interest Use grabbing opening statement Invoke curiosity State the main point
  • 80. STATEMENT OF NEED Illustrate the need Enumerate Consequences Discuss Alternatives
  • 81. STATEMENT OF SOLUTION Explain Proposed Solution Theoretical Example Give theoretical reasons why the proposed example is better than the current solutions Practical Example Give practical reasons of how applying the proposed example works in real world situations
  • 82. RESTATEMENT OF PROPOSED SOLUTION Negative Visualization Explain how the problem is worthy of change Positive Visualization Explain how the problem could be better with the proposed solution
  • 83. RESTATEMENT AND SUMMARY Call to Action Statement of change Mass Appeal Engagement

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