Edutainment - Satyamev Jayatae

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Education + Entertainment

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Edutainment - Satyamev Jayatae

  1. 1. Edutainment Education + Entertainment
  2. 2. Edutainment It refers to any entertainment content that is designed to ent ducate as well as to entertain. C in. Content with a high degree o both educational and enterta tertainment value is known as edutainment.
  3. 3. Satyamev Jayate Truth alone prevails
  4. 4. Highlights
  5. 5. Engaging Content (Story telling)
  6. 6. Content with Social Cause (Social Responsibility ause
  7. 7. Genuinely Interested in others (Concerned)
  8. 8. Alarming Facts
  9. 9. Dangerous Situation (Scenarios)
  10. 10. Action (Urgency)
  11. 11. Empowerment (Public Participation)
  12. 12. Change (Leading by Example)
  13. 13. and Power (Partners in Change) – Reliance / NG
  14. 14. Feedback
  15. 15. Suggestion
  16. 16. Emotional Intimacy with viewers (Emotional Intelligence)
  17. 17. Circle of Influence
  18. 18. Circle of Concern
  19. 19. Business Model
  20. 20. Emotional Intimacy associ sociated with Social Cause generates WOM
  21. 21. Engaging Content & Viewer’s involvement Generate Loyalty.
  22. 22. mpowerment invoke tre tremendous participation
  23. 23. Website Hits
  24. 24. Phone calls
  25. 25. SMS
  26. 26. Number of Viewers
  27. 27. Advertisements / Sponsors
  28. 28. Inaugural Episode
  29. 29. Inaugural episode touched upon social problems faced by upo women community – the largest TV viewing community. large
  30. 30. The Largest TV viewing community.
  31. 31. Integrated Marketing Channels..
  32. 32. ormat aises Issues, talks about Issues, use and then about people ho did something or are illing to do something generate ark for action and then end ith Empowerment leading participation to hange the situation. situation.
  33. 33. Important factors that will hold the viewers: Program with social cause can be of concern for short e ca period of time, so the issues should be taken in each episode very carefully. No. of episodes should be limited – should not stretch Format should be consistent
  34. 34. Thank you You can reach me at – vinod.kr.sharma@gmail.com

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