0
Internet

Advertising
a presentation
The usage of the Internet
as the medium to advertise
a company’s product or
services to its targeted
audience.
Features

Visual Appeal – use of
images, texts, videos

Massive reach – large
audience; high internet
usage

Quick reach –...
Evolution
Video
7%

E- Mail
3%

Industry wise Spends 2012-13

Mobile
10%
Travel
Telecom
Search
38%

Social
13%

Print Media
Others

...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
O...
Profile Marketers
•
•
•
•
•

E-commerce portals
Products & Services Providers
Professionals
Artists
Musicians

And million...
Target Segments based on:Location OR Geography –
national, international, local & hyper-local

Personal Characteristics OR...
Contributions of Modern Technology
Contribution of Technology
• E-commerce portals
Research Tools IT Products & Services
•...
Synergy
between
Online and
Offline
Advertising

More & more online advertising is not just done in
isolation but is used i...
Marketing and
Communication
Objectives

Online advertising is used as a marketing research
tool, by checking what sites an...
T h a n k Yo u !
Created by
Siddhant Bhatia
(PGP-CEM 2013-14)
+91 88606 21214
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Internet Advertising

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This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.

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Transcript of "Internet Advertising"

  1. 1. Internet Advertising a presentation
  2. 2. The usage of the Internet as the medium to advertise a company’s product or services to its targeted audience.
  3. 3. Features Visual Appeal – use of images, texts, videos Massive reach – large audience; high internet usage Quick reach – instant connectivity Targeted approach – easy customisation based on preferences Cost effective – minimum advertising cost Measurable – progress and performance of ads calculable
  4. 4. Evolution
  5. 5. Video 7% E- Mail 3% Industry wise Spends 2012-13 Mobile 10% Travel Telecom Search 38% Social 13% Print Media Others Online Publishers IT FMCG % share of Digital Ad spends 2012-13 Source IMRB Electronic Media Education Display 29% E-commerce Consumer… BFSI Statistics Auto 0 2 4 6 8 10 12 14 16
  6. 6. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Web banner advertising
  7. 7. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing Pop-ups/pop-unders
  8. 8. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing Floating ad
  9. 9. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing Expanding ad
  10. 10. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing Trick banners
  11. 11. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing Text ads
  12. 12. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic results based on a web searcher's query.
  13. 13. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing a is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.
  14. 14. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing an ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS or MMS ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games.
  15. 15. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing a is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.
  16. 16. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing is advertising posted online in a categorical listing of specific products or services.
  17. 17. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing software that, once installed, automatically displays advertisements on a user's computer. The ads may appear in the software itself, integrated into web pages visited by the user, or in pop-ups/pop-unders
  18. 18. Delivery methods Display advertising Search Engine Marketing Social Media Marketing Mobile Advertising Email Advertising Online classifieds Adware Affiliate Marketing occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion.
  19. 19. Profile Marketers • • • • • E-commerce portals Products & Services Providers Professionals Artists Musicians And millions more!
  20. 20. Target Segments based on:Location OR Geography – national, international, local & hyper-local Personal Characteristics OR Demographics – age, likes, dislikes, past purchases Industry Type Medical, manufacturing, Education Business Model – SME, B2B, B2C
  21. 21. Contributions of Modern Technology Contribution of Technology • E-commerce portals Research Tools IT Products & Services • Development •Tools Professionals Social Networks Artists • Internet Advertising • Musicians Endorsements And millions more!
  22. 22. Synergy between Online and Offline Advertising More & more online advertising is not just done in isolation but is used in conjunction with other media ads. TV, Radio, Newspapers, Magazines etc
  23. 23. Marketing and Communication Objectives Online advertising is used as a marketing research tool, by checking what sites and content the customers frequent, it thus becomes easier to identify their demands & needs. Online adverts are designed in a manner to create awareness, Generate interest, Disseminate information, Create an image, Create a strong brand
  24. 24. T h a n k Yo u ! Created by Siddhant Bhatia (PGP-CEM 2013-14) +91 88606 21214
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