Quali sono le novità nella meeting industry paul kennedy


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Quali sono le novità nella meeting industry paul kennedy

  1. 1. What’s New in theMeetings Industry Paul Kennedy MBE Kennedy Integrated Solutions
  2. 2. Structure1. Major Industry trends2. Current and emerging trends3. Destinations and their supply chains4. Buyer selection criteria5. Current buyer focus6. The challenge for regional destinations Kennedy Integrated Solutions
  3. 3. Major Industry Trends• Ever increasing competition on the demand side• Emergence of second and third tier destinations• The evolution of cities not countries as the economic drivers• Underlying growth in demand for meetings increasing• Content beginning to drive rationale for association meetings• ROI/ROO of meetings becoming central• Increasing political awareness of the economic importance of the industry• Cuts in government spending in Western Europe• Reduced EU regional budget going forward• Airlines beginning to wake up to the business• Importance of face to face business development/marketing• The challenge for the traditional DMC model• The advent of mobile technologies and remote access to meetings Kennedy Integrated Solutions
  4. 4. Destinations and their supply chains• Buyers acting more strategically with the supply chain- destinations must do the same• The existence of the CVB increasingly important at city and regional level• Decline in advertising-shift to face to face-the growth of fam trips, workshops and smaller trade shows- difficulty• The challenge of adopting social media as sales tools• Must have ambassador schemes for association sector business-even small association meetings• The case for representation Kennedy Integrated Solutions
  5. 5. Buyer Selection criteria-the Hygiene factors• Accessibility of the destination and venues• Price and price/contract flexibility• Quality and range of facilities-you must have them !• Quality of service-• Safety• Newness, novelty and difference Kennedy Integrated Solutions
  6. 6. Current Buyer Focus• Flexibility• Compactness of destinations-n.b. for associations and corporate organisations-less transport• Technology infrastructure in destinations, venues and hotels• Supply Chain acting as a bidding team and capable of accepting quality control• Sustainability being translated by adoption of technology and removal of conference printed materials as well as CSR• Difference• Quickness• Transparency• Subvention for association meetings the norm? Kennedy Integrated Solutions
  7. 7. The challenges for a regional destination• A professionally managed and promoted convention venue• Air lift• Challenging the capital city and/or commercial hub• Consistent, well resourced and long term marketing and business development strategy• Collaboration not competition Kennedy Integrated Solutions
  8. 8. Q&AKennedy Integrated Solutions