“humor is an effective way
to connect with people”
Breaks the ice
Makes people feel comfortable
Humor is difficult to generalize
What is funny to someone might be ridiculous or even offensive to others
Know the user and the context of use
Avoid making people feel uncomfortable
Mailchimp (Marketing mail system)
Little jokes that doesn’t get in the way of the user’s workflow
There’s an option to turn off the jokes
“we try to relate everything we see
If we recognize content on a website — such as a problem,
dilemma, habit or whatever else — we feel connected and
Users will be lost and frustrated
(And you really don’t want that)
Users won’t mind breaking the habit.
In fact they will like the distraction
Sometimes the dissonance with their expectations
can be a positive or fun experience.
(but be careful again)
“engaging people helps us build
relationships and positive
We don’t remind good usability and we are hardly surprised
to find the content we are looking for.
These are requirements!
“We love to interact!
We love to customize!”
Using a different form of interaction can make your
Sometimes you need to be straightforward.
Time to review
A design can be...
Humor, Recognition, Dissonance, Tone of voice & Engagement
We become more creative if we are
confronted with something attractive
This creativity helps us solve problems
Emotions give us positive experiences,
making us happier and giving us better
Internal design goals as well as
the needs, expectations and
context of users will determine
how the designer should
balance those three levels and
what to emphasize in order to
get the most out of the design