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Post production essay

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  • 1. How have your post-production skills developed throughout your AS and A2 courseworkI believe that I have progressed from AS to A2 as I have developed my skills in post-production. At ASI think that my skills in using the software was relatively basic whereas at A2 I could then use myknowledge and gain even more technical ability to achieve a more professional and industrystandard level of production of my work.For my AS post-production work I used Adobe Photoshop CS5 to create my magazine whichconsisted of a front cover, contents page and double page spread. This allowed me to work with ablank canvas which I could experiment with; however I only had developed basic skills in using thetools on Photoshop. For example, when I inserted my photography I applied basic editing techniquessuch as brightness and contrast, increased saturation and selective colour to enhance the aestheticquality of my star image of my artist. However, I did develop my post-production skills byresearching tutorials on how to cut my artist out using the lasso tool, which allowed me to use therefine edge tool as well which I otherwise would not have encountered. But my skills in Photoshopwere still limited, due to the my magazine brief I reduplicated the same layered editing styles such asthe levels tool on different photographs across my contents and double page spread. Also, due tolack of skills I did not develop my preliminary on Photoshop but drew it; whereas at A2 I couldquickly use my skills from AS to create a quick but representational image of my desired aestheticlook of my Digipak and Album Advert for my preliminary. The DIKW model can be applied here aswithout my previous knowledge from AS I would not have been able to progress as quickly in thetime restraints on my A2 post-production work.During A2 however I believe my post-production skills progressed because the advanced portfoliowas less restricting in terms of genre so I could use new tools that were not applicable at AS. Forexample, at A2 I used Adobe Photoshop CS6 I was able to use the darken layer application on my in-scanned image of my hand-drawing. These removed any negatives white areas from the paper andleft the outline of the sketch. By using additional scanning technology in my post-production I wasable to represent my artist in a hyper real aesthetic. By not being restricted to photography at AS Iwas able to develop knowledge of new editing styles that I could not use at AS. In addition I havealso been more accurate at A2 than at AS which allowed me to provide an industry standardoutcome. For example, I frequently use the scale tool to keep images, such as my sketches and text,in proportion and so they did not become distorted which was not as prominent at AS.From AS to A2 I also increased my awareness of post-production styles similar to that of real mediatexts which allowed my ability in the software to increase to a professional standard. For example, Iused Adobe Premiere Element 8.0 to create my music video, a new software I had never usedbefore, and analysed the conventions of other real media texts and use my software to replicatethese. This was evident as in a particular text, Lana Del Rey’s ‘Summertime Sadness’, where a fadeout was used at the end of the video to connote to the audience it had finished. I then experimentedwith the same Fade Out tool on Premiere Elements, altering the opacity of the fade and the lengthof the fade which I eventually incorporated in the end of my final music video. I had more freedomto choose techniques such as these at A2; in this case I complied with Bentley’s theory that ‘themaking of the new and rearranging of the old’ makes new texts, such as my own where I adapted oldconventions in my new text via post-production. From my knowledge of similar tools on Photoshopat AS these were also applicable to the editing techniques of Premiere Elements. For example, I used
  • 2. a black and white overlay on a verse of my music video, from AS I knew this was a technique but hadnot opportunity to apply it to my cover, contents or double page spread. I also applied this black andwhite technique on a slow section of the song to connote a deeper and reflective mood of my artist;whereas at A2 I only adopted increased saturation to represent my artist in an appealing light.At A2 I believe I have become more confident in my post production skills. I only had previousknowledge of Windows Movie Maker during my preliminary music video to test the basic tools, suchas straight cut and clipping. However, I used straight cut more confidently, using the slow motiontool/replay on Adobe to ensure that my lip syncing was as accurate as possible and not random. Ialso edit shot types in post-production, such as cropping my video to an extreme close-up, ratherthan relying on production on the day which was evident in my AS. By using this cropping tool inpost-production I could apply Laura Mulvey’s ‘Male Gaze’ theory and use close up shots of my artistto make her more appealing to my target market. This tool gave me freedom of selection of shottypes, even if I had not filmed in that particular shot whereas for AS I was reliant on the outcome ofPhotography for the positioning on my canvas on Photoshop. I also adopted new techniques I didnot use in my preliminary A2 music video, such as speeding up a shot of my artist picking up thetelephone. This gave my video more variety and added interest to Barthes’ Amplification narrativetheory I had chosen to apply as shots such as these are symbolic to the mood of my star artist.Overall, I believe that I have progressed greatly in terms of post-production. But without the basicknowledge I had learned at AS I would not have been able to achieve a higher standard at A2. Theseskills will allow me to improve further and refine my work.