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1



             Manchester
    United Football Club
   1878









           2






    ,



        3








   1892



           4
   26          1902


        1904
                 1






                            5
   1908
                       82





   2005



           6
1878 -
                1910 -                     76,212

             1880-1893),          1893-1910),
1941-1945)



                           ,

                               1986 -               7
-
            1903-1912)      -
-                   1912-       -
    1914)                   -           -
-                   1914-
    1921)                   -               -
-                   1921-
    1926)                   -           -
-                   1926-
    1927)                   -               -
-
            1927-1931)      -           -       8
-                   1931-
    1932)                   -       1977-
9
MARKETING MIX
 Product



-




-           24   MUTV


                        10
MARKETING MIX
 Product



-                 ,
-     ,
-         ,   ,




                      11
MARKETING MIX
   Price




                12
MARKETING MIX
 Place
-                  Old Trafford


                  76,212
              Executive


-


 Promotion                       13

-
14
SWOT
 Strengths
-


-


-


-


-
              15
SWOT
 Weaknesses

-




-
               16
SWOT
 Opportunities

-




-   Sponsors
-




-
                  17
SWOT
   Threats
-




-




              18
OFFICIAL SPONSORS
 Aon




       Aon




                                                      19

             Principal Sponsor of Manchester United
OFFICIAL SPONSORS




                                                                       20

     Nike's mission has always been to provide a competitive edge...
OFFICIAL SPONSORS

Official Logistics Partner   Official wine Partner     Official Car Supplier




Official Timekeeper             Official Beer        Official Travel Partner




                                                                                  21
Official Betting Partner     Official Responsible      Official Airline Partner
                              Drinking Partner
OFFICIAL SPONSORS



 Official Savoury Snack Partner   A.P. HONDA
                                  Official Motorcycle Partner of
                                  Manchester United in Thailand




                                  Official Office Equipment Partner   22
OFFICIAL SPONSORS

   Saudi Arabia                  Malaysia                   Turkey




 Bahrain, Kuwait            Nigeria, Ghana,                Hong Kong
                           Republic of Benin




    South Africa / Zambia / Rwanda / Uganda / Swaziland / Botswana                 23

                                  Official Integrated Telecommunications Partner
OFFICIAL SPONSORS

Vietnam, Cambodia and Laos          Bulgaria                   Indonesia




                                                         AIRTEL
                                                         in India/ Sri Lanka/
                                                         Seychelles/ Bangladesh
         Pakistan



                       AIRTEL Africa
                       in Burkina Faso/ Chad/ Democratic Republic of the Congo/
                       Gabon/ Kenya/ Madagascar/ Malawi/ Niger/ Sierra Leone/
                       Tanzania/ Congo Brazzaville                                     24

                                                 Official Telecommunications Partner
BRAND
IDENTITY
           25
LOGO



           Salford (Salford
    Red)




                              26
GLORY GLORY MAN
UNITED
Glory glory Man united,
Glory glory Man united,            We’ re the boys in red and
Glory glory Man united,             we're on our way
                                    to Wembley!
As the reds go marching up up
  up!                                 Wembley, Wembley,
Just like the busby days and
  days gone by,
                                   We're the famous Man
We’ ll keep the red flags flying
                                      united and we're going to
  high,
                                      Wembley,
Your gonna see us all from far
                                    In ’ 77 in the stockham
  and wide,
                                      team,
Your gonna hear the Mans that
                                   Back in December '83,
  sing with pride.                                                27
                                   And everyone will know just
United, Man united,
                                      who we are,
UNIFORM





          28
UNIFORM






          29











    MUTV



           30


BRAND PERSONALITY








                    31
BRAND DNA



            7




                32
33
THE END

          34

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