1. 1
Manchester
United Football Club

2.  1878

2

3. 

,
3

4. 

 1892
4

5.  26 1902
 1904
1

5
 1908
82

6. 
 2005
6

7. 1878 -
1910 - 76,212
1880-1893), 1893-1910),
1941-1945)
,
1986 - 7

8. -
1903-1912) -
- 1912- -
1914) - -
- 1914-
1921) - -
- 1921-
1926) - -
- 1926-
1927) - -
-
1927-1931) - - 8
- 1931-
1932) - 1977-

9. 9

10. MARKETING MIX
 Product
-
- 24 MUTV
10

11. MARKETING MIX
 Product
- ,
- ,
- , ,
11

12. MARKETING MIX
 Price
12

13. MARKETING MIX
 Place
- Old Trafford
76,212
Executive
-
 Promotion 13
-

14. 14

15. SWOT
 Strengths
-
-
-
-
-
15

16. SWOT
 Weaknesses
-
-
16

17. SWOT
 Opportunities
-
- Sponsors
-
-
17

18. SWOT
 Threats
-
-
18

19. OFFICIAL SPONSORS
Aon
Aon
19
Principal Sponsor of Manchester United

20. OFFICIAL SPONSORS
20
Nike's mission has always been to provide a competitive edge...

21. OFFICIAL SPONSORS
Official Logistics Partner Official wine Partner Official Car Supplier
Official Timekeeper Official Beer Official Travel Partner
21
Official Betting Partner Official Responsible Official Airline Partner
Drinking Partner

22. OFFICIAL SPONSORS
Official Savoury Snack Partner A.P. HONDA
Official Motorcycle Partner of
Manchester United in Thailand
Official Office Equipment Partner 22

23. OFFICIAL SPONSORS
Saudi Arabia Malaysia Turkey
Bahrain, Kuwait Nigeria, Ghana, Hong Kong
Republic of Benin
South Africa / Zambia / Rwanda / Uganda / Swaziland / Botswana 23
Official Integrated Telecommunications Partner

24. OFFICIAL SPONSORS
Vietnam, Cambodia and Laos Bulgaria Indonesia
AIRTEL
in India/ Sri Lanka/
Seychelles/ Bangladesh
Pakistan
AIRTEL Africa
in Burkina Faso/ Chad/ Democratic Republic of the Congo/
Gabon/ Kenya/ Madagascar/ Malawi/ Niger/ Sierra Leone/
Tanzania/ Congo Brazzaville 24
Official Telecommunications Partner

25. BRAND
IDENTITY
25

26. LOGO

Salford (Salford
Red)
26

27. GLORY GLORY MAN
UNITED
Glory glory Man united,
Glory glory Man united, We’ re the boys in red and
Glory glory Man united, we're on our way
to Wembley!
As the reds go marching up up
up! Wembley, Wembley,
Just like the busby days and
days gone by,
We're the famous Man
We’ ll keep the red flags flying
united and we're going to
high,
Wembley,
Your gonna see us all from far
In ’ 77 in the stockham
and wide,
team,
Your gonna hear the Mans that
Back in December '83,
sing with pride. 27
And everyone will know just
United, Man united,
who we are,

28. UNIFORM

28

29. UNIFORM

29

30. 


MUTV
30


31. BRAND PERSONALITY


31

32. BRAND DNA
7
32

33. 33

34. THE END
34