Social media recruiting dreams and digital networking fantasies

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Talk at Onrec Chicago 2010 exploring one view of the underlying truths of social media recruitment and the need to focus on enduring relationships

Talk at Onrec Chicago 2010 exploring one view of the underlying truths of social media recruitment and the need to focus on enduring relationships

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  • Facilitating things better. Doing things humans can’t.
  • Technology is enabling the acceleration of existing human ways of relating to each other BUT - don't be fooled: nothing magical happens.
  • You’d expect me to put this up
  • ...but how does this correlate with the previous stat? The answer lies in the volume of successful hires through the different sources
  • 1943
  • Independent User Experience We hired top US Human Factors consultancy, HFI (one of the largest and longest established human factors consultancies in the world) We asked them benchmark our Job Board platform against two of our competitors. They applied an industry standard ‘Expert Evaluation’ method, which measured the usability and general quality of the job-seeker experience HFI told us it had to be completely objective if this report was going to be published with their logo on it. There were no guarantees we’d be reflected well.
  • 2 billion web pages with hcards
  • Technology is enabling the acceleration of existing human ways of relating to each other BUT - don't be fooled: nothing magical happens.

Transcript

  • 1. Madgex Onrec 2010 Social Media Dreams and Digitally-enabled Fantasies Simon Conroy - CEO
  • 2. Madgex’s Mission: To help job seekers find the best jobs and recruiters find the best candidates by delivering inspirational and innovative online recruitment
  • 3. First stage of our mission: To be the most successful global provider of trusted job site and resume software and services
  • 4. Why? Technology is improving market liquidity and reducing human costs in the matching of best jobs and best candidates.
  • 5. We believe technology can improve market liquidity
  • 6. But the web is all about relationship mediation
  • 7. Unleashing the Killer App – Larry Downes
  • 8. How do you expect to find your next job? Job Boards Direct Headhunter Networking Weddle’s 2009 Source of Employment Survey
  • 9. 79% of employers use social media sites - IAEWS 2009
  • 10. Recruiters want a ready pool of well qualified and experienced candidates
  • 11. so the web is all about relationship mediation
  • 12. Job LinkedIn Boards Facebook Search engines Twitter YouTube Blog Niche sites Online recruiters Referral sites MySpace Agency/ Headhunter
  • 13. Step 1: improve mutual findability - recruiters & people
  • 14. Ambient Findability by Peter Morville
  • 15. Building Findable Websites by Aarron Walter
  • 16. Active vs Passive 20% 2% Strategic Search Active 60% 18% Passive Semi
  • 17. Job board listings Contextual job ads Search engines (organic & paid) Twitter job feeds 20% Aggregators Jobs by email 20% 60% Email marketing campaigns Resume databases Strategic search Social recruiting
  • 18. Building Findable Websites by Aarron Walter
  • 19. Independent User Experience research Usability Madgex (Star Tribune) Adicio (Seattle Times) Careerbuilder (LA Times Jobs) 2/2
  • 20. Information SEO Architecture Marketing
  • 21. Job seeker engagement Accessibility Jobs Desktop Web Jobs by Mobile apps email Web widgets Social Mobile web Networks APIs
  • 22. Impact of targeted email campaigns Marketing …71% increase in job applications
  • 23. Job advert content optimisation Information Architecture SEO Copywriting
  • 24. Employer website/ facebook page/ linkedin profile Marketing Copywriting
  • 25. Marketing Copywriting SEO
  • 26. Maximizing your reach and application rate Marketing 1/3 Source: Madgex V3 Analytics, January 2010
  • 27. Step 2: relationship mediators want to be an enduring mediator of recruiters & people
  • 28. Objects Social Media Aggregation Conversation Activity
  • 29. Identity Relationships Objects Social Media Aggregation Conversation Activity
  • 30. Individual LinkedIn profile
  • 31. Content Recruitment Community Professional/ niche user engagement: the attraction of the passive
  • 32. Stackoverflow is a great model of a professional social media site for the recruitment industry It’s niche and has chosen the right social objects for its audience. It has a good reputation system and it mediates relationships well.
  • 33. Do we put professional social networking features into job boards?
  • 34. Or do we put job board features into professional social networking sites?
  • 35. Uses of Social Media for Recruiting
  • 36. Unleashing the Killer App – Larry Downes
  • 37. For both candidates and companies, social media offers a way to digitize referrals, market themselves, conduct research, publicize their intentions and needs, and connect with those who have similar interests and goals. Jobvite Social Recruiting Report 2010
  • 38. The web is all about relationship mediation
  • 39. Focus on Findability and enduring relationships
  • 40. Simon Conroy CEO e: simon.conroy@madgex.com t: +44 (0) 1273 775 100 www.madgex.com