Job Board And CV Match ROI Model Seminar 200110

A powerful business case: how the ROI models stack up for media brand owners Mads Moller Global Sales Director, Madgex

£26B UK Job Market
Large audience
Cost-effective medium
Proven
Strong
Revenue
Model
New service
to your
audience

In the last three months, have you? Have you responded to a direct mail (private or professional) Research a product you wanted to buy. Have you gone to mainstream TV or Magazines or News papers or Radio? Print yell pages? Google or any other search engine? Taped friends, familiy, collegeas via social network: facebook, chat, blogs. Did answer you got back was a URL or link to a web site you could visite?

ROI: why bother with a job board? David Meerman Scott Do you have an ROI for the man removing leaves in front of the HQ reception? What’s the ROI on the billboard campaign? What’s the ROI on the web site? What’s the ROI on the search campaigns? What’s the ROI on the TV campaign? What’s the ROI of trousers?

So ... Why do we want to see an ROI?
These days it’s a vital part of the decision process
Driven recession, competition, general market conditions etc.
Financial sign off
Managed revenue expectation
It’s a great tool to outline
How we will be successful with a job board
Identify any new process needed
New hiring, organisational changes, new responsibilities
What is going to be the USP’s for the site

Walter Mischel, W. (1968) Marshmallow experiment - Delayed Gratification

The Madgex ROI model
We are determined to make it fit, work and successful
We are trying to understand
Your online capabilities to
Managing the site
Publishing
Selling
Your risk levels
How fast do you want this new service ramp up?
What is important to you? (SLAs, goals, targets, KPIs etc)
How is your market and how is your audience?

Key drivers in the Madgex ROI model
We estimate the potential job postings and the y-o-y growth potential
Based on the traffic on your current site
Unique visitors, register, premier user etc.
Audience characteristics
Geographic, regional, professional, job type and industry sector
The rate card
Based on your current sales model or market (niche or wider market)
Bundles and unit prices
Up sell ratio (featured, branded, premier postings, mini sites etc.)
Client growth ratio

Star Tribune

14 th Biggest newspaper in USA 300,000 daily circulation Gained massive uplift from switching to Madgex Stats: ABC Oct-2009 Star Tribune Jobs

56% increase in email alert creation Star Tribune experienced after switching to Madgex from August ‘09 to September 2009

38% increase in job seeker searches Star Tribune experienced after switching to Madgex from August ‘09 to September 2009

67% increase in job applications Star Tribune experienced after switching to Madgex from August ‘09 to September 2009

Why is your site important? Any kind of frustration, delay or annoyance will cause a proportion of users to give up and leave your site. The cumulative effect is huge. This is why Madgex is obsessed about designing its platform to maximise conversion rates. A well designed job board platform maximises your revenue stream by minimising the drop-out at each step. You will lose user if the sites takes more that 3 seconds to load

Madgex’s offering

The Madgex Value proposition
Madgex view job board success as:-
Maximising revenue opportunities
Driving down operational costs
Maximising quantity and quality of activity

Pre SaaS: frozen in time
Some vendors sell you a
However, the web moves quickly, and it is now showing its age
Things have changed hugely in the recruitment industry and efficiency is more vital now than ever

Essentially an activity in looking for pain points
What aspects of our platform are do users have trouble with?
Remove the “pain” (frustrations, annoyances), and deliver more conversions

The Madgex SaaS release Cycle
User Experience Optimisation & SEO is an implicitly on-going activity.
It requires substantial expertise and investment
You get it “for free” with V3
Our release cycle is every 3-6 months

A reduced number complete the activity they set out to do Users start an activity, e.g. Apply for a job Time investment: “ How long is this going to take?” Disorientation: “ How do I proceed?” Fatigue “ This is tiring” Cognitive overload “ What does this all mean?” Drop-outs SEO increases the number of users here. User Experience Optimisation (UXO) reduces the leakage of users during activities Both SEO and UXO improved the number of users who complete valuable activities

Behavioural tracking
Think aloud protocol
Video analysis

Job Boards CV Search & Match Job wrapper Revenue Time and the evolution of your requirements and the Saas solution SEO UX Consultancy Account Management Miniand Maxi sites SEO SEO SEO SEO SEO Managed Service

Its about making work for you Fully managed or outsourced solution Low risk Medium risk High risk In-house managed solution Revenue Revenue share Commitment Risk options Sales, marketing, publishing, resource, running and maintaining the site

Secure your ROI Operational success = strong ROI

Revenue Share Model?

You MOT and vital check up most happen regularly
Dedicated Account Manager
Single point of contact
Month reviews of performance
Reports
Analytics
SLAs, targets etc
Feedback on enhancements
Insights to how you can improve the sites performance

For example

Advanced Search Recent research showed that this new footer design would deliver high SEO value & usability 1 month later we launched this new feature on all our SaaS- powered sites

250% uplift in organic traffic on some sites

Questions?

http://www.madgex.com	31
http://www.slideshare.net	5
http://localhost:3419	1

Job Board And CV Match ROI Model Seminar 200110

by SiConroy on Jan 25, 2010

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 37

Statistics

Job Board And CV Match ROI Model Seminar 200110 — Presentation Transcript