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  • 1. Need consumer data?Let us collect it for you.www.lbm.co.uk
  • 2. Remove uncertainty. Boost your ROI.The quality of your data underpins your How will you benefit?marketing success, so why take chances? LBM The information we capture is based on the questionshas perfected a range of solutions that are we ask each consumer. We regularly capture specificproven to capture the interests of consumers responses for a mix of sectors, including Insurance,and deliver high quality data to support a diverse Utilities, Telecoms, Loans and Charities. In addition,array of marketing agendas. Put simply, tell us clients have the opportunity to include sponsoredwhat you need and we’ll take care of the rest. questionnaires to suit their multichannel marketing, lead generation or market research needs.The LBM solutionLBM’s suite of popular consumer-facing websitesgenerate a stream of detailed profile and lifestyleinformation, opening up possibilities for brands to Key featurestarget niches and engage with individuals across Daily stream of qualified consumer namesmultiple channels. and addresses to fuel multichannelWe do this through websites such as UKPrize, one of campaignsthe UK’s leading prize draw sites that achieves in excess 100% opt-in permission for contact byof 300,000 unique visitors each month, representing a telephone, SMS, post and emailcross-section of the UK population. These visitors are Highly accurate and fresh consumer dataattracted through a mix of advertising across Google, collected 24x365Facebook, Twitter and affiliate networks. Sponsored questionnaires completed byVisitors are invited to enter a broad range of thousands of consumerscompetitions in exchange for sharing their personal Branded competitions to build awarenessdetails, interests and purchasing needs. Through high Proven solutions that deliver results!volumes of new registrations and competition entrieswe can guarantee the freshness of our data, ensuringyou will benefit from active and dynamic profiles. Want to find out more? Call us today on: 0161 616 0599 or send us an email to: intelligentcontact@lbm.co.uk Leads on demand Opt-in list building Market research
  • 3. High converting sales leads Targeted market researchHow much of your marketing budget is spent on Want to know what your customers and prospectsgenerating sales leads? Remove the uncertainty from think of you and your services but find it hard to gainthis marketing investment. Receive high quality leads feedback? Perhaps you are missing valuable insight toon demand, better still, only pay for what you receive! support strategic decisions relating to product or market development? We can help.Avoid wasting your marketing budget targetingconsumers who are obsolete. Instead, focus your In summary, you provide the questions and we’llresources on targeting highly responsive consumers provide responses from the audience of your choosing.and gain an immediate uplift in ROI. We will deliver these by employing a mix of sponsored questions on UKPrize and Facebook polling. High converting sales leads High converting sales leads No N advertising, marketing or sales overheads, o advertising, marketing or sales overheads, Accelerated feedback to empower strategic A ccelerated feedback to empower strategic just pay for results just pay for results decisions Highest degree of data accuracy saving cost H ighest degree of data accuracy saving cost No N advertising, marketing or sales overheads, o advertising, marketing or sales overheads, through greater email and SMS deliverability through greater email and SMS deliverability just pay for results just pay for results and fewer postal returns and fewer postal returns Highest degree of data accuracy saving cost H ighest degree of data accuracy saving cost Insight into consumer purchasing plans I nsight into consumer purchasing plans through greater email and SMS deliverability through greater email and SMS deliverability and fewer postal returns and fewer postal returns Positively enhanced ROI P ositively enhanced ROI Insight into consumer behaviour, lifestyle and I nsight into consumer behaviour, lifestyle and Your sales team will be motivated by Y our sales team will be motivated by purchasing plans purchasing plans their success their successExclusive opt-in marketing listBusinesses continually seek new, effective and costefficient ways to engage and build relationships withtheir target audience. What are you doing?The challenge is clear, to identify the right prospectswith the potential to yield positive responses to yourmarketing communications.For more than a decade LBM has been building andmanaging bespoke data sets for a long list of respectedbrands – to fuel their direct marketing campaigns,newsletter communications and prospecting activities. Fast F way to build highly targeted and ast way to build highly targeted and exclusive marketing lists exclusive marketing lists No N advertising, marketing or sales overheads, o advertising, marketing or sales overheads, just pay for results just pay for results Highest degree of data accuracy saving cost H ighest degree of data accuracy saving cost through greater email and SMS deliverability through greater email and SMS deliverability and fewer postal returns and fewer postal returns Insight into consumer purchasing plans I nsight into consumer purchasing plans
  • 4. About LBMEstablished in 1996, LBM provides Complete Customer LifecycleSolutions delivered through Intelligent Contact, enabling clients tomaximise value from the relationships they have with their customers.We are the UK’s only fully integrated Digital, Data, Customer Intelligence,Multichannel Contact and Technology services provider, with proven solutionsto optimise performance, customer experience and ROI.Head Office:LBM Direct Marketing LimitedLBM HouseAtlantic StreetBroadheathAltrinchamCheshire WA14 5FYwww.lbm.co.uk