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  • 1. Evaluation Q2: How effective isthe combination of your mainproduct and ancillary texts?Ancillary Text: Website & PosterMain Product: Local Newspaper(Front Cover & Inside Page)
  • 2. Combination of the Newspaper and WebsiteThe newspaper and website is considered compulsory in the 21stcentury toconsume information by combining traditional media (newspaper) andadvanced media (website) to gain factual information. As thenewspaper limits it’s mode of address to A, B & C1 groups; with theaddition of the website it gives the other classes an opportunity toparticipate and consume information which could feel like a sense ofluxury as there is internet access in approximately 99% of the worldaccording to internetworldstats.com so as a result increasing thenewspaper’s demographic. Also with the surplus of having a websitethe newspaper company is able to proliferate among masses of peoplemaking the company more established and more attractive to pick up.With the newspaper, consumers are just given the copy plus an imageassociated with the copy and then must try to picture it in their headsand given a chance to socially interact with other consumers among aclose proximity through word of mouth. However with the addition of thewebsite, it provides the opportunity of playing videos making it simplerfor the audience to interpret information and also with the addition ofpoll’s and message box’s, consumers are given the chance to let theopinions be heard and not just within close proximity but around theworld.But the consumers must not feel that the newspaper and website are offeringdifferent things so to bridge the gap, making sure that the masthead isexactly the same placed at the top of the page in both newspaper andwebsite to show superiority and also adding a set colour palette thatbeing black, red & white. So the audience can associate the websitewith the newspaper and not get the idea that the newspaper andwebsite are two different sources of information because it still providesthe same information but in a different way.The website also gives the consumers the luxury of contacting them becausethere is a link that navigates you to the company’s contact details forany complains or customer enquiries, this is ideal because it brings theconsumers and the information provider closer and it gives theopportunity for the newspaper to better itself if any complaints arrive,they can improve their services by increasing the audience satisfaction.Lastly, the newspaper is only accessible in certain locations however byhaving a website it makes it easier and more efficient to access theinformation source by just a click of your button, nowadays you don’teven need a laptop or a pc; if you have a phone that has internet youare easily given the luxury of visiting the company website.
  • 3. Combination of the Newspaper and PosterA poster to represent it’s newspaper has become crucial and theyhave the harder job because a poster has to maintain it’squality set by the newspaper without having the luxury ofadding so many words. It’s key feature is attraction.Firstly, to receive a newspaper you must be at a stop in order topick it up which could be time consuming if your in a rushhowever by using a billboard/poster the audience are able toconsumer a brief amount regarding the newspaper whilstbeing on the go for example if consumers are driving, theywont be able to concentrate on the newspaper itself sotherefore by taking a glance at the poster are educated withsome information about the newspaper.The newspaper provides factual information about events and/orsituations however with the addition of a poster, it gives thenewspaper a reason to focus on it’s appearance, by using anelite person according to Galtung & Ruge it manages tointerest the audience making the poster and consequently thenewspaper company much more attractive.By using tabloid language such as ‘The Best Opinions Every Week’or ‘Big Opinions, Every Day’ it makes the poster stand outbecause of it’s short and catchy quotes that are used makingthe poster come across as more attractive.So therefore we can observe that with the combination of thenewspaper with the POSTER, it enhances it’s physicalappearance because if the poster is attractive, the audiencewould be attracted to the newspaper.
  • 4. CombinationI have implemented some identical aspects throughout mynewspaper, website and poster. For example I have keptthe masthead the same because it helps the audienceinterpret and understand that they are all connected toone company providing sources of factual information. Inrelation, keeping the layout similar between thenewspaper and website bridges a gap between themregarding being a separate source of information,audience could recognise that the newspaper and thewebsite are branches from one root – The WembleyScoopIn addition, I have kept a strict colour palette throughout all ofmy production to ensure that the newspaper, website andposter remain organised and presentable also it allowsthe audience to identify the newspaper company and ithelps the company to differentiate themselves from othernewspaper using a strict colour palette making it moreattractive and more vividly remembered by it’sdemographic.I have used similar font style and sizes across all three of myproductions to ensure that the conservative fashion doesnot fade and also gives the audience a chance ofunderstanding it’s serious nature for gaining factualinformation.In conclusions, by combining certain aspects within my threeproductions I have managed to bring the threeproductions more closer and giving them an opportunity torelate with eachother.
  • 5. SynergyBy combining the effects of a newspaper, website and poster,more of the demographic will have access to thenewspaper company itself therefore giving ‘TheWembley Scoop’ greater power because it is able todistribute itself in various aspects to a masses ofaudience.Synergising the newspaper, website and poster would alsohelp target specific consumer groups. For example,those consumers who are interested in traditional mediawill have access to newspaper, those who are interestedin technology and/or have internet will still have accessto ‘The Wembley Scoop’ via the website, thoseconsumers who are more on the creative side wouldhave access to the posters, and because the company isproviding variety of ways the media could be presented itsatisfies consumer needs.Also being exposed to different types of media such as thenewspaper, website & poster credits the newspapercompany itself as being creative because it manages topublish the same factual information in various waysmaking the newspaper itself more appealing for theaudience.Lastly, through synergy; the newspaper brand becomes moreefficient because the newspaper is updated every day inaddition the website is updated every hour providing newand exclusive information to it’s consumers.
  • 6. SynergyBy combining the effects of a newspaper, website and poster,more of the demographic will have access to thenewspaper company itself therefore giving ‘TheWembley Scoop’ greater power because it is able todistribute itself in various aspects to a masses ofaudience.Synergising the newspaper, website and poster would alsohelp target specific consumer groups. For example,those consumers who are interested in traditional mediawill have access to newspaper, those who are interestedin technology and/or have internet will still have accessto ‘The Wembley Scoop’ via the website, thoseconsumers who are more on the creative side wouldhave access to the posters, and because the company isproviding variety of ways the media could be presented itsatisfies consumer needs.Also being exposed to different types of media such as thenewspaper, website & poster credits the newspapercompany itself as being creative because it manages topublish the same factual information in various waysmaking the newspaper itself more appealing for theaudience.Lastly, through synergy; the newspaper brand becomes moreefficient because the newspaper is updated every day inaddition the website is updated every hour providing newand exclusive information to it’s consumers.