Native Apps - Pros• Faster rendering of graphics• Smoother interactions• Feels part of OS• You can charge to download it
Native Apps - Cons• Which platform?• App store terms and control• An app is a relationship• Costly to develop• Promoting it...
Targeting Platforms• iOS 5 captured approximately 75% of all iOS users in the same amount of time it took Gingerbread to get 4% of all Android users.” http://thenextweb.com/apple/2012/03/06/why-do-developers-prefer-ios-over-android- try-75-adoption-of-ios-5-while-ics-is-stuck-at-1/
• 99% of Imangis customer support emails are people complaining their Android device is not supported. Imangi supports 707 Android devices. http://thenextweb.com/mobile/2012/03/30/the-shocking-toll-of-hardware-and-software-fragmentation-on-android-development/
What can’t you do in a web browser?• Add to home screen • Audio manipulation• Access the ﬁle system • Detect location• Use the device’s camera • Fullscreen video• Store data on the device • Drag and Drop for later • Make a phone call• Work ofﬂine • Scan a barcode• 3D graphics • Send notiﬁcations• Image manipulation