Habit formation, behavior change and persuasive technology
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Habit formation, behavior change and persuasive technology

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Habit formation, behavior change and persuasive technology Habit formation, behavior change and persuasive technology Presentation Transcript

  • Behavior change and persuasive technology What's in it for us? Shubha Lakshmi Bhat June 2010
  • Goals of presentation
      • Intro to class 
      • Discuss theories behind habit formation
      • Share my area of interest and growing expertise
      • Get feedback on my ideas
      • Discuss how this cutting-edge behavior change model could help you meet your goals
    Intro theory share feedback you
  • Creating Health Habits through Social and Mobile Technologies Stanford Persuasive Technology Lab   My Social Health Dr. BJ Fogg Kendra Markle Dr. Tom Robinson Intro theory share feedback you
  • Fogg Behavior Model: 3 elements must converge Intro theory share feedback you
  • 15 ways behaviors can change! Intro theory share feedback you
  • More considerations... Is there an obligation? Intro theory share feedback you
  • Expert Focus
    • Help patients with diabetes get into the habit of adhering to a strict calorie-restricted diet . 
    •  
    • General Clinical Research Center
    •  
    • Women: 1400 calorie weight loss plan
      • 22% protein
      • 42% carbs
      • 36% fab (<7% saturated fat) 
    • Men: 1800 Calorie weight loss plan
      • 23% protein
      • 43% carb
      • 34% fat
    Intro theory share feedback you
  • Understand
      • How do people choose where and what to eat...
        • food type
        • reputation
        • time
        • convenience
        • location
        • $$
        • social
        • work
    Intro theory share feedback you
  • Habits that matter Intro theory share feedback you
  • Simple behavior that matters Only go to restaurants that publish their calorie content Intro theory share feedback you
  • Understand
      • What tools do people use to search for and choose a place that meets their needs?
        • Word of mouth
        • Google
        • Yelp
        • Open Table
        • smart phone apps
        • newspaper reviews
        • coupons
    Intro theory share feedback you
  • Can these search tools= triggers? reinforcements? Intro theory share feedback you
  • How can theories of habit formation help you meet your goal?     Intro theory share feedback you
  • Thanks!