Habit formation, behavior change and persuasive technology

3,165 views

Published on

Published in: Health & Medicine, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,165
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
66
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Habit formation, behavior change and persuasive technology

  1. 1. Behavior change and persuasive technology What's in it for us? Shubha Lakshmi Bhat June 2010
  2. 2. Goals of presentation <ul><ul><li>Intro to class  </li></ul></ul><ul><ul><li>Discuss theories behind habit formation </li></ul></ul><ul><ul><li>Share my area of interest and growing expertise </li></ul></ul><ul><ul><li>Get feedback on my ideas </li></ul></ul><ul><ul><li>Discuss how this cutting-edge behavior change model could help you meet your goals </li></ul></ul>Intro theory share feedback you
  3. 3. Creating Health Habits through Social and Mobile Technologies Stanford Persuasive Technology Lab   My Social Health Dr. BJ Fogg Kendra Markle Dr. Tom Robinson Intro theory share feedback you
  4. 4. Fogg Behavior Model: 3 elements must converge Intro theory share feedback you
  5. 5. 15 ways behaviors can change! Intro theory share feedback you
  6. 6. More considerations... Is there an obligation? Intro theory share feedback you
  7. 7. Expert Focus <ul><li>Help patients with diabetes get into the habit of adhering to a strict calorie-restricted diet .  </li></ul><ul><li>  </li></ul><ul><li>General Clinical Research Center </li></ul><ul><li>  </li></ul><ul><li>Women: 1400 calorie weight loss plan </li></ul><ul><ul><li>22% protein </li></ul></ul><ul><ul><li>42% carbs </li></ul></ul><ul><ul><li>36% fab (<7% saturated fat)  </li></ul></ul><ul><li>Men: 1800 Calorie weight loss plan </li></ul><ul><ul><li>23% protein </li></ul></ul><ul><ul><li>43% carb </li></ul></ul><ul><ul><li>34% fat </li></ul></ul>Intro theory share feedback you
  8. 8. Understand <ul><ul><li>How do people choose where and what to eat... </li></ul></ul><ul><ul><ul><li>food type </li></ul></ul></ul><ul><ul><ul><li>reputation </li></ul></ul></ul><ul><ul><ul><li>time </li></ul></ul></ul><ul><ul><ul><li>convenience </li></ul></ul></ul><ul><ul><ul><li>location </li></ul></ul></ul><ul><ul><ul><li>$$ </li></ul></ul></ul><ul><ul><ul><li>social </li></ul></ul></ul><ul><ul><ul><li>work </li></ul></ul></ul>Intro theory share feedback you
  9. 9. Habits that matter Intro theory share feedback you
  10. 10. Simple behavior that matters Only go to restaurants that publish their calorie content Intro theory share feedback you
  11. 11. Understand <ul><ul><li>What tools do people use to search for and choose a place that meets their needs? </li></ul></ul><ul><ul><ul><li>Word of mouth </li></ul></ul></ul><ul><ul><ul><li>Google </li></ul></ul></ul><ul><ul><ul><li>Yelp </li></ul></ul></ul><ul><ul><ul><li>Open Table </li></ul></ul></ul><ul><ul><ul><li>smart phone apps </li></ul></ul></ul><ul><ul><ul><li>newspaper reviews </li></ul></ul></ul><ul><ul><ul><li>coupons </li></ul></ul></ul>Intro theory share feedback you
  12. 12. Can these search tools= triggers? reinforcements? Intro theory share feedback you
  13. 13. How can theories of habit formation help you meet your goal?     Intro theory share feedback you
  14. 14. Thanks!

×