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Lavasa Digital Marketing Case
Study
Objective
• To promote the Lavasa brand as weekend
getaway destination
• To build loyalty among existing Lavasa guests
• T...
Is the lavasa Website Customer
Savvy?
• Absence of realistic images
• Flash Heavy Website
• Lack of Business Specific
keywords
• Poor Website Navigation
How other Hospitality Brands
Leveraging the Digital World?
• Fariyas Hotel
• Sheraton Hotel
How would you rate the Lavasa
Brand page on Facebook?
0
5
10
15
20
25
30
35
Trustworthy
Source
O
fInform
ation
Clearand
Uncluttered
Fun
and
Engaging
C
ontent
usefulInform
ation...
Digital Business Consultant
Shripad Nadkarni
+ 91 9820552673
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Lavasa digital marketing case study

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Lavasa digital marketing case study

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Transcript of "Lavasa digital marketing case study"

  1. 1. Lavasa Digital Marketing Case Study
  2. 2. Objective • To promote the Lavasa brand as weekend getaway destination • To build loyalty among existing Lavasa guests • To sell lavasa hotel packages through social media engagement and search engine optimization • To make every guest feel valued and vital. • To use their social media channels to listen and respond
  3. 3. Is the lavasa Website Customer Savvy?
  4. 4. • Absence of realistic images • Flash Heavy Website • Lack of Business Specific keywords • Poor Website Navigation
  5. 5. How other Hospitality Brands Leveraging the Digital World?
  6. 6. • Fariyas Hotel
  7. 7. • Sheraton Hotel
  8. 8. How would you rate the Lavasa Brand page on Facebook?
  9. 9. 0 5 10 15 20 25 30 35 Trustworthy Source O fInform ation Clearand Uncluttered Fun and Engaging C ontent usefulInform ation lead G eneration Potential new and Innovative look and Feel Brand m essaging W ebsite Traffic G eneration G eneric U pdates
  10. 10. Digital Business Consultant Shripad Nadkarni + 91 9820552673
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