Online Stores And You

167
-1

Published on

Marketing assignment on online stores in India. Spending Trends, Purchases, modes of payment and a little more on e stores

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
167
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online Stores And You

  1. 1. Online Stores and You A Market Survey 18th Aug 2013 An Assignment of Marketing for Managers 1 TV, Shreeharsha 2K13BFS17 1 ‘C’ AIM, New Delhi
  2. 2. What They Buy 1% Cloths and Apparels 15% Shoes or Bags 21% 9% Books and magazines Electronics, Software and Games 12% Furniture 17% Vehicles and property 2% 1% 22% Watches, Accessories and Jewelery
  3. 3. Why Buy Online 2% 1% Saves time 26% 42% Goods cost less EMI and Financing available Free home delivery No need to be self conscious 8% Others 21%
  4. 4. 45 40 35 30 25 Top Preference 20 Preference2 Preference3 15 Preference4 10 5 0 Credit card EMI on Credit card Net Banking/Debit Card Cash on Delivery
  5. 5. I shop Online when 15% 33% there is no time goods cost lesser than in retail stores 13% I have free Promo coupons I have to gift someone in another city 39%
  6. 6. 70 60 50 40 Top Preference 30 Preference2 Preference3 20 10 0 Self Gifts Others who don't have CC/DC etc
  7. 7. Favorite Online Stores are 22% 22% The ones with global Presence Indian 4% Changes Often Product Specific 52%
  8. 8. Promo Coupons 17% 39% When Available Always No, against it 25% Neutral 19%
  9. 9. Security Concern 4% 4% Very Concerned 29% Skeptical Confident Not concerned 63%
  10. 10. Product Returns 1% 7% 42% Never Rarely Occasionally Frequently 50%
  11. 11. Other Utility 20% 29% Checking Prices Only Sales Keep up with trends 51%

×