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This presentation is a part of online marketing (seo and smo)

This presentation is a part of online marketing (seo and smo)

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  • 1. Social Search Optimization SSO
  • 2. WHAT IS SSO/SOCIAL SEARCH OPTIMIZATIONS? The term SSO is derived from search engine optimization and social Media optimization. Where we use both techniques to rank the company’s website on search engine and for promotional activities.
  • 3. TECHNIQUES COME UNDER SSO On Page Techniques-  Keyword Optimization  Xml sitemap creation  Anchor text creation  Content management  Keyword rich url creation  Image optimization  Bread crumbs
  • 4. TECHNIQUES COME UNDER SSO Off Page Techniques  Social bookmarking  Press release  Directory submission  Article submission  Blog submission  Search engine bookmarking  Forum posting  Video sharing  Image Sharing  Presentation sharing
  • 5. EXAMPLE OF SSO TOOLS Social media Tools Linkedin, Twitter, Facebook, Google+ Tagged, Pinterest, Live Journal etc Social bookmarking Tools Digg, Reddit, Bookmarking.com ziki.us, Bleep.it, etc Press Release Sites PR News Wire, npr.org Newsvine.com, betanews.com, Pressreleaser.org
  • 6. EXAMPLE OF SSO TOOLS (CONTINUED) Directory Submission Sites Sitepromotiondirectory.com, archivd.com, Dirsharp.com, etc Article Submission Sites Hubpages, squidoo, ezinearticles etc Blog submission Sites Word press, bloggeries, mylot etc Search engine bookmarking sites Google, Yahoo, MSN etc
  • 7. EXAMPLE OF SSO TOOLS (CONTINUED) Forum posting sites chronicle.com/forums, sitepoint.com/forums etc Video sharing sites Youtube, Vimeo , dailymotion etc Image Sharing sites Photobucket, Flickr, twitpic etc Presentation sharing sites Slide share, speakerdeck, slidesnack etc
  • 8. RESULTS OF SSO TECHNIQUE  Increases online visibility on search engines  Increases website rank  Creates network  Helps in generating leads  Helps in Creating brand  Helps in link building
  • 9. LENGTH OF TIME IN SSO Internet Marketing doesn’t deliver results over night. It may take weeks, months or year to give results and as well as the competitors you have in the market. In low Competition results come early and in high competition it takes time to give favorable results. So this is how sso works
  • 10. THANK YOU Shraddha Nitya Prakash Shraddhar.rj@gmail.com