A SYNOPSIS On
Survey Study Of HDFC Bank Products And Customer’s
In Retail Banking
Being Submitted in Partial Fulfilment of two year full time Master
Degree in Business Administration
PROF. FATHER PAUL
PADMASHREE DR. D. Y. PATIL UNIVERSITY DEPARTMENT OF BUSINESS
1. To find the product potential inthe market.
2. Analysis and evaluation of customer’ s satisfaction with respect to product performance.
3. To determine the main characteristic which customers look upon while purchasing and
selecting the product
4.To determine the other brand those are competing with the same product range.
5. To find the level of brand awareness.
An exploratory research will conduct in order the study the consumer perception about
various banks offering retail products and the banks theyopt for.
Sample Size: A random sample of 100 is administer with the questionnaire andresponses
Research Area: The research is carried out at THANE region in Mumbai.
Data is collected from respondents across all age and income groups. This segmentation
helped us to gain insights intothe perception and preferences across all age groups. Based
on the nature of retail banking products age groups are identified and classified as follows:
1.Type of occupation (salaried, self employed/business/manufacturer, retailer, trader etc.)
2. Life stage (below 28, married, married with kids, 45-65 years, retired)
3. Net worth (high/medium/low)
4. Organizational level (promoter, top management, middle management, lower management,
DATA COLLECTION TOOLS
Data is collected using Questionnaires. The Questionnaire consisted of suitable combination
of Rating Scale, Ranking Scale and open endedQuestions in the level of importance.
An in depth interview was also conducted while administering thequestionnaire.
Sources of Data
1. Primary data
The research is carried out through survey method with help of questionnaire
consisting of close ended questions due to flexibility, questionnaire method is ideally
suited for collection of primary data.
2. Secondary data
The data is collected from various websites, articles from magazines and newspapers,
books were used for collecting secondary data.
i.) AREA LIMITATION: The study is limited to Thane city only. Hence findings maydiffer
from other parts of India where I have not visited.
ii). NON-RESPONSE ERROR: It is almost impossible to obtain data from each &every
respondent covered in sample. There are always some respondents who refuseto give
iii). LIMITED SOURCE OF DATA COLLECTION: Sources of data for collection
of secondary data are limited
iv.) TIME CONSTRAINT: There is time constraint to this project. The project has to be
completed within 1 and a half months.
v.) BUSY RESPONDENT: Many times respondents are so busy that they didn’t tgive reply.
There were biased replies also.
vi.)Only hundred customer’s data is being collected and on that basis final report is being
iv.)Only some of the products are being considered for the study.