Your SlideShare is downloading. ×
STCSocial Media Brand Promotion.   Social Media & Digital tools for marketing.              www.SocialMediaPro.inStand out...
Social Media Strategy
What’s happening? COUNTRY       % Companies using Social Networking                             2010   India              ...
What’re they doing?
Why is this happening ?              •82 percent of 18-29 year olds utilize                         social networking     ...
And will happen….             •89 percent of companies approve           social media usage in marketing mix.             ...
Social Media Marketing
For 52% Indian Companies Social media is an opportunity to compete with bigger and        competitor organizations…..     ...
What all is there?Online Community Building - B2B SocialMedia, Fan pages, Blogs, Wikipedia, SharePresentations, Upload Vid...
•Fan pages FACEBOOK/TWITTER/LINKEDIN •Brand awareness Promotional offers •Regular feeds LEAD GENRATIONOnline Community Bui...
•Direct link with top management          •Can be controlled  •Helps generate sales in less time.•Increase the presence of...
•The leading social network for 9 out of 13 Asia-Pacificcountries•Generate repeat visits.•The average media site integrate...
•Less complex than Facebook     •64 percent of Twitter users are female     • 140 Million Tweets are sent each day•40% of ...
•YouTube has 490 million unique users worldwide per month.••Users rack up an estimated 92 billion page views each month.•U...
ONLINE CALL CENTRE 10 AM- 5 PM LEAD GENRATION
LITERATURE             BULK EMAILS             E-MAILERS             NEWSLETTERS             BROCHURE             PR RELEASE
Local strategies & mobile•Mobile applications for promoting a business•Registrations with Yelp, Foursquare, Facebookand Go...
SEO & SMOSEARCH ENGINE OPTIMIZATIONSOCIAL MEDIA OPTIMIZATIONDRAWING TRAFFIC TO WEBSITE
WEBSITE/MICROSITECREATE WEBSITEMICROSITETOPIC OF INTEREST /THEME
Banner Ads/ViralCapturing DesignsMass Portals – Yahoo, Rediff, MSNContent Network – Google (Youtube)Vertical – Alibaba, In...
Eh ! a new Sales Representative or a new         Social Media campaign ?  Actually costs less than hiring a     new Sales ...
STC India is Digital & Creative Agencyproviding services for Social Media platformlike Facebook, Twitter, Linked In , YouT...
STCSocial Media Brand Promotion.               www.SocialMediaPro.in               social@socialmediapro.in               ...
Upcoming SlideShare
Loading in...5
×

Social media & Digital tools

529

Published on

This helps in choosing right social media platform for marketing

Presentation talk about Social Media and their platform. It takes insight what is going on world over , traffic and predication.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
529
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social media & Digital tools"

  1. 1. STCSocial Media Brand Promotion. Social Media & Digital tools for marketing. www.SocialMediaPro.inStand out from the Crowd.
  2. 2. Social Media Strategy
  3. 3. What’s happening? COUNTRY % Companies using Social Networking 2010 India 52% Mexico 50% Spain 50%Netherlands 48% China 44%South Africa 43% Germany 41% Australia 41% USA 35% Canada 34% France 33% UK 33% Japan 30%
  4. 4. What’re they doing?
  5. 5. Why is this happening ? •82 percent of 18-29 year olds utilize social networking •In 2011 marketers will increase their social media usage by 75 percent •10.5 percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy •24 percent of adults have posted a review of a product they have purchased
  6. 6. And will happen…. •89 percent of companies approve social media usage in marketing mix. •35 percent of small businesses utilize social media in their marketing mix •1 out of every 6 minutes spent online is on a social network •80 percent of social media marketing activities purely brand building exercise. •46 million Americans check their social media profiles daily.
  7. 7. Social Media Marketing
  8. 8. For 52% Indian Companies Social media is an opportunity to compete with bigger and competitor organizations….. •Costs Less •Gives higher ROI than the traditional marketing •Helps with better search rankings •Gives more visibility to brands •Flexibility and greater market reach. •Creates opportunities for sales. •Can directly drive sales
  9. 9. What all is there?Online Community Building - B2B SocialMedia, Fan pages, Blogs, Wikipedia, SharePresentations, Upload Videos,Pics,PPT, & Brochures Social Bookmarking Send Literature Online Call Centre SEO, SMO- Google, Yahoo Local strategies & mobile Banner Ads and Viral Videos Websites and Microsite
  10. 10. •Fan pages FACEBOOK/TWITTER/LINKEDIN •Brand awareness Promotional offers •Regular feeds LEAD GENRATIONOnline Community Building
  11. 11. •Direct link with top management •Can be controlled •Helps generate sales in less time.•Increase the presence of product line. •Can generate sale
  12. 12. •The leading social network for 9 out of 13 Asia-Pacificcountries•Generate repeat visits.•The average media site integrated with Facebook hasseen a 300 percent increase in referral traffic•61 percent of Facebook users who have liked a brandnote that they are more likely to purchase from thatbrand•62 percent of Facebook users between 35-54 years ofage have liked a brand•96 percent of Americans use Facebook•73 percent of the US internet population visitsFacebook each month•96 percent of Americans use Facebook
  13. 13. •Less complex than Facebook •64 percent of Twitter users are female • 140 Million Tweets are sent each day•40% of corporate Twitter accounts engage in some kind of customer service
  14. 14. •YouTube has 490 million unique users worldwide per month.••Users rack up an estimated 92 billion page views each month.•Users spend 2.9 billion hours on YouTube in a month - over325,000 years.•Of all social networks, YouTube has the highest Net PromoterScore with 50 percent of users saying they would recommend it to afriend.
  15. 15. ONLINE CALL CENTRE 10 AM- 5 PM LEAD GENRATION
  16. 16. LITERATURE BULK EMAILS E-MAILERS NEWSLETTERS BROCHURE PR RELEASE
  17. 17. Local strategies & mobile•Mobile applications for promoting a business•Registrations with Yelp, Foursquare, Facebookand Google Places
  18. 18. SEO & SMOSEARCH ENGINE OPTIMIZATIONSOCIAL MEDIA OPTIMIZATIONDRAWING TRAFFIC TO WEBSITE
  19. 19. WEBSITE/MICROSITECREATE WEBSITEMICROSITETOPIC OF INTEREST /THEME
  20. 20. Banner Ads/ViralCapturing DesignsMass Portals – Yahoo, Rediff, MSNContent Network – Google (Youtube)Vertical – Alibaba, Indiamart,
  21. 21. Eh ! a new Sales Representative or a new Social Media campaign ? Actually costs less than hiring a new Sales representative.
  22. 22. STC India is Digital & Creative Agencyproviding services for Social Media platformlike Facebook, Twitter, Linked In , YouTube,Pinterest .
  23. 23. STCSocial Media Brand Promotion. www.SocialMediaPro.in social@socialmediapro.in Ph: 09999 34 44 54 Stand out from the Crowd.

×