ECDU12 - Jo-Anne Kelleway – Back to the Future - AUS

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Jo-Anne Kelleway – Back to the Future - AUS

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ECDU12 - Jo-Anne Kelleway – Back to the Future - AUS

  1. 1. Jo-Anne Kelleway CEOInfo Salons Group
  2. 2. Thinking Back over 21 years, the truth is....
  3. 3. Lessons Learnt...1. The only thing you can 2. Don’t be fooled... guarantee is... No-one can Everything changes predict the future
  4. 4. Black & White Screens Big Pick &Boxes DOS Mag Strip Readers
  5. 5. The Invention of WWW...
  6. 6. The Invention of e-Mail... 1. E-Badge 2. E-Barcodes 3. E-Surveys
  7. 7. The Invention of Mobile... Advantages: • SMS messaging put our message in your pocket Disadvantages: • Not everyone had a phone that could support picture messages
  8. 8. Virtual Events will Kill Face-to-Face Threat: • We can recreate the event world online Current Outcome: • Nothing Beats Face-to-Face • Online enhances the event experience
  9. 9. The Invention of Social... • Free Viral Marketing • Building the Event Buzz • Connecting Event Networks • Collecting Event Content • Building Event Communities
  10. 10. To “The Cloud” & beyond... • Recent IBM Whitepaper: – 2.5 quintillion bytes of data daily worldwide – 90% of the worlds data has been created in the last 2 years alone! – IDC predicts that digital content will grow to 2.7 zettabytes (ZB) in 2012. An increase of 48% from 2011. • DATA IS THE NEW BLACK
  11. 11. Self ServeClouds & Dot.net Apps Javascript WiFi NFC
  12. 12. Twitter – jkinfosalonsLinkedIn – http://au.linkedin.com/in/joannekelleway www.infosalonsgroup.com

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