How Social Media and Event Technology enhance the    event experience   Josh Dry - Marketing Executive at ShowGizmo and Ev...
ShowGizmoThe app for all events                   @ShowGizmo #Convene2013                     josh@ShowGizmo.com
What are Event Camps?• Started via #Eventprofs• #ECDU12, #ECME12 and #ECME13• Live Hybrid Events with remote  audiences• E...
What is the point of good Social      Media for Events?Not Social Media #101Before, During and AfterUsed to help achieve y...
What is the point of good Tech          at Events?Make some otherwise timely processesstreamlined i.e. Why we emailThe uns...
Good Social Media and Event Tech      make events better:  Example: See a Tweet see the  Hashtag more Event Info (websit...
Social Media Concierge      @ShowGizmo #Convene2013        josh@ShowGizmo.com
What makes a good SMC?Knowledge of Tech, Social Media and theevent objectivesA SMC that can talk on camera andunderstands ...
Achieving event ROIs throughSocial Media and EventTechnology…   Use ShowGizmo for   Reach   one or many events:   Engageme...
Now is the time to mobilise BYOD Sharing + Communicating Digitally Green and Sustainable The work that Event Apps can do… ...
 Connect Create profile Upload info Search Favourite Facebook Twitter Plan Show info People info Downloads Sch...
For Delegates…          Plan your schedule          Connect with the right people          Download information        ...
For Exhibitors…          Delegates scan Exhibitor QR codes          with the ShowGizmo scanner:          Leads for exhibi...
Where are Event Apps headed?  IPS  RFID  AR  HUD  FOTP Where are they not headed?  Registration  Own internal social side ...
Thinking Green and Sustainable   Digital communication / collateral is eliminating waste   No Duplicated Technologies     ...
Live Polls: fully configurable by you, display results in real time                                                      V...
There is Rapid Growth in boththese areas! New tool ‘Vine’ Lanyrd / Slideshare / Storify /Esponce Videos still king 1st Eve...
It’s what attendees want…You can reach them and theycan reach youThe potential sharing reach ofyour contentIf you won’t yo...
What success              looks like……               Success = all the ways it was enhanced               It’s not just th...
Your event is just around the corner…      Get the balls rolling in social and      tech spaces…      Template Event Apps ...
And After?Increasing the time of your event…Leverage from what you have done…(Tweet Category, Event App reports anduse of ...
Future proof your events today!  Think about your goals! Focus Event Tech and Social Media on ROI  Give it a go!  Feedback...
LIVE POLL RESULTS          Everyone benefits:          Attendees, exhibitors, producers, sponsors@ShowGizmo #Convene2013 ...
THANK YOU!We are on stand #95, come have a chatabout Event Tech, Social Media, EventApps or your events…info@ShowGizmo.com...
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How good Social Media and Event Technology enhance the event experience

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  • ShowGizmo – an app used by event organisers around the world to mobilise their events.Over 200 events in more than 11 countries in the past 3 years.Actually our 3rd birthday this month – still only event app provider in NZ.We are Event profs that know what an event app should entail.Our App goes across all devices and includes a mobile web version.We also make Event Apps for companies to mobilise their own events or large Expos/Events to have their own app for that event.
  • START – I have organised and MCd at 3 Event Camps nowFOR EXAMPLE Why ShowGizmo got involved…Demo our app. Getting info to people digitally and receiving feedback.BUT MAINLY Aligned with what we believe in!!
  • START – point of GOOD social media. Not just for the sake of it. And not telling you how to create a FB PageLayer these comms across channels and timeFOR EXAMPLEIf the channels aren’t open – they will Tweet, Pin, Share, Like anywayGOOD EXAMPLE – GOOGLE DOC And chances are they will get it wrong BAD EXAMPLE – SUSAN BOYLE so you may as well see what they are saying and have the ability to manage it! And the right to get involved with the conversations.
  • START – these days you will have tech in play whether you like it or not its now about making the right choice on supplier and knowing about the new technologies you could implement that would enhance.FOR EXAMPLE CONVENE today: SHOWGIZMO and EVENT SOLUTIONS…Registration through Event Solutions, we have taken these registrations and entered them into ShowGizmo creating a profile and individual Qr Code. This Qr Code is also on your Lanyard allowing others to scan you and have all your information favourited in their phone for access later on. All going on seamlessly without your knowing.
  • EXAMPLE And this is pulled together by the role of the Social Media Concierge…
  • STARTThis is me at ECDU12….What am I doing?
  • LIVE POLLING?.....
  • Touch on: how the event can achieve its ROIs through good social media and event technology…. what were your ROIs- what do results looks like?REPORTS: usually event tech will be held by the company internally – should supply these to you.Social Media reports – give you the basic but some external parties are better for this. Twitter: Tweet Category, Tweet Reach, What The Trend….EXAMPLE Status: implementing augmented reality first…
  • STARTMore smartphones in the world than toothbrushes, and more access to once than running water…The average smartphone user looks at their phone within 3minutes of waking up.FOR EXAMPLEQr Code on screen here at a recent Investors Pitch event we did. This potential investor is scanning to download the App and will then feedback his interest on each pitch he saw this evening.The same as on my TSHIRT here – scan this to download ShowGizmo….
  • START – as digital show guides…Sharing all event info and showing who is at the show…Moving to 2way communication with feedback through evaluations, ratings and polls….
  • Before: load up the meetings they want to attend, see basic when+where detailsDuring: receive notifcations, tweets, scan and download info. Send Meeting requestsAfter: Sharing best finds. Suppliers or Speaker notes
  • BEFORE: set up profile. DURING: LEAD CAPTURE driven by the delegates! They have chosen to scan you/ qualifying theselves….AFTER: follow up. Reflect on time, costs and efforts saved during the day by having an event app in play
  • Finger on the pulse…RFID = radio frequency……
  • NO DUPLICATED TECHNOLOGIES – Live Poll from your phone….Please go into the App – if you havent already got it please download ShowGizmo from your App Store and login with your email and the event password.Or can login to our mobile website, same instructions, by going toshowgizmo.mobiFrom there you can go into my session and vote on the Poll I have up….Results at the end of this presentation…
  • RATE ME AS A SPEAKER…..
  • LIVE POLLING RESULTS!!!!
  • How good Social Media and Event Technology enhance the event experience

    1. 1. How Social Media and Event Technology enhance the event experience Josh Dry - Marketing Executive at ShowGizmo and Event Camp Organiser @ShowGizmo #Convene2013 Josh@ShowGizmo.com
    2. 2. ShowGizmoThe app for all events @ShowGizmo #Convene2013 josh@ShowGizmo.com
    3. 3. What are Event Camps?• Started via #Eventprofs• #ECDU12, #ECME12 and #ECME13• Live Hybrid Events with remote audiences• Event Profs around the World present• Sharing latest trends and technologies @ShowGizmo #Convene2013 josh@ShowGizmo.com
    4. 4. What is the point of good Social Media for Events?Not Social Media #101Before, During and AfterUsed to help achieve your event objectivesChannels are open (whether you like it or not) E.g.1 Crowd-sourced notes via Google Doc at NetHui 2012 E.g.2 #susanalbumparty and #nowthatchersdead @ShowGizmo #Convene2013 josh@ShowGizmo.com
    5. 5. What is the point of good Tech at Events?Make some otherwise timely processesstreamlined i.e. Why we emailThe unseen hero; registration systems,lead capture, event apps, voting handsets What is happening at Convene 2013 today? @ShowGizmo #Convene2013 josh@ShowGizmo.com
    6. 6. Good Social Media and Event Tech make events better: Example: See a Tweet see the Hashtag more Event Info (website, live stream link)  watching stream Tweet a question  get a reply! Direct/Free/Fast/Educational/Feel-good experience for an otherwise non-attendee. @ShowGizmo #Convene2013 josh@ShowGizmo.com
    7. 7. Social Media Concierge @ShowGizmo #Convene2013 josh@ShowGizmo.com
    8. 8. What makes a good SMC?Knowledge of Tech, Social Media and theevent objectivesA SMC that can talk on camera andunderstands the audiences @ShowGizmo #Convene2013 josh@ShowGizmo.com
    9. 9. Achieving event ROIs throughSocial Media and EventTechnology… Use ShowGizmo for Reach one or many events: Engagement with audience/ source to source conversations Keeping it digital (info and comms) Capturing these leads Using reports Status/Kudos @ShowGizmo #Convene2013 josh@ShowGizmo.com
    10. 10. Now is the time to mobilise BYOD Sharing + Communicating Digitally Green and Sustainable The work that Event Apps can do… ‘The use of smartphones will continue to grow from 50% of exhibition visitors currently to 90% in the next two years’ – Feb Edition Exhibition News @ShowGizmo #Convene2013 josh@ShowGizmo.com
    11. 11.  Connect Create profile Upload info Search Favourite Facebook Twitter Plan Show info People info Downloads Schedule Venue map Notifications @ShowGizmo #Convene2013 josh@ShowGizmo.com
    12. 12. For Delegates…  Plan your schedule  Connect with the right people  Download information  Share what you find  Provide feedback in real time@ShowGizmo #Convene2013 josh@ShowGizmo.com
    13. 13. For Exhibitors… Delegates scan Exhibitor QR codes with the ShowGizmo scanner: Leads for exhibitors Info straight to delegates phones@ShowGizmo #Convene2013 josh@ShowGizmo.com
    14. 14. Where are Event Apps headed? IPS RFID AR HUD FOTP Where are they not headed? Registration Own internal social side To the nearest recycle centre @ShowGizmo #Convene2013 josh@ShowGizmo.com
    15. 15. Thinking Green and Sustainable Digital communication / collateral is eliminating waste No Duplicated Technologies programmes Eliminating time + costs Opportunities: Saving on your and their print costs (event in Middle East giving away $48 tablets) Virtual Goodiebags? @ShowGizmo #Convene2013 josh@ShowGizmo.com
    16. 16. Live Polls: fully configurable by you, display results in real time Vote Now! @ShowGizmo #Convene2013 josh@ShowGizmo.com
    17. 17. There is Rapid Growth in boththese areas! New tool ‘Vine’ Lanyrd / Slideshare / Storify /Esponce Videos still king 1st Event App acquisition How to Know/Find out about these?#eventprofs, LizKing, CorbinBall @ShowGizmo #Convene2013 josh@ShowGizmo.com
    18. 18. It’s what attendees want…You can reach them and theycan reach youThe potential sharing reach ofyour contentIf you won’t your competitors will @ShowGizmo #Convene2013 josh@ShowGizmo.com
    19. 19. What success looks like…… Success = all the ways it was enhanced It’s not just the experience either… Success can be: attendance numbers (online), increased sponsor promotion, new leads captured (more or cheaper), new social connectios, demonstrating new technologies Event Camp success: no budget thus no revenue. Reach and strength of knowledge shared@ShowGizmo #Convene2013 josh@ShowGizmo.com
    20. 20. Your event is just around the corner… Get the balls rolling in social and tech spaces… Template Event Apps like ShowGizmoare ready now! EMBRACE IT before and during@ShowGizmo #Convene2013 josh@ShowGizmo.com
    21. 21. And After?Increasing the time of your event…Leverage from what you have done…(Tweet Category, Event App reports anduse of Technology reports!)How the event achieved its ROIs throughgood social media and eventtechnology…. what were yourmeasures-what do results looks like? @ShowGizmo #Convene2013 josh@ShowGizmo.com
    22. 22. Future proof your events today! Think about your goals! Focus Event Tech and Social Media on ROI Give it a go! Feedback Loop: use reports and evaluations ‘If you don’t have an event app for your event by the end of this year, your attendees will be asking why’ – Corbin Ball, ABEE 2012 @ShowGizmo #Convene2013 josh@ShowGizmo.com
    23. 23. LIVE POLL RESULTS Everyone benefits: Attendees, exhibitors, producers, sponsors@ShowGizmo #Convene2013 josh@ShowGizmo.com
    24. 24. THANK YOU!We are on stand #95, come have a chatabout Event Tech, Social Media, EventApps or your events…info@ShowGizmo.com or @ShowGizmoUse the app today and let us know whatyou think… @ShowGizmo #Convene2013 josh@ShowGizmo.com
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