Top Ten Advertising Mistakes

996 views
908 views

Published on

10 simple suggestions to improve your communication efforts from Show-N-Tell. Enjoy!

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
996
On SlideShare
0
From Embeds
0
Number of Embeds
358
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Top Ten Advertising Mistakes

  1. 1. Top Ten Advertising Mistakesfor more information go to www.show-n-tell.co
  2. 2. Mistake #10: Thinking SEO Too Soon TRAFFIC OR CUSTOMERS? YOUR WEBSITE Focus On YOUR WEBSITE CONVERSION, Not Traffic. Only when your conversion strategy is working should you spend money on transitioning that success into an SEO strategy
  3. 3. Mistake #9: “It’s Just Good Branding” THE PERFECT ADVERTISING FORMULA:If you invest this ...and it does notamount in advertising... generate this amount 1.00 2.00 ...then your advertising is a failure. ADVERTISING IS AN INVESTMENT. WOULD YOU CONTINUE BUYING STOCKS THAT LOSe YOUR MONEY EVERY TIME?
  4. 4. Mistake #8: Expecting Instant Results ONLY WHAT IS RARE IS OF VALUE WE ARE HIT WITH 3,000 ADS A DAY WHAT IS OF VALUE IS TRUST AND THAT ONLY COMES WITH TIME WHAT ARE YOU DOING TO GAIN TRUST? (PLEASE DON’T SAY MORE PRINT ADS)
  5. 5. Mistake #7: Advertising Is MarketingIf Advertising Is A Leaf, Marketing Is The Tree. Marketing Advertising Branding 90% 5% 5% Defining Introduces When And Solving Solution To Customers A Customer Customers’ Validate The Problem Problems Solution
  6. 6. Mistake #6: Bypassing Old Customers IF YOUR CURRENT CUSTOMERS ARE NOTYOUR SALES FORCE, THEN YOU ARE FIGHTING A LOSING BATTLE. If your product is not generating referrals from your current customers, then no amount of advertising is going make up for it.
  7. 7. Mistake #5: Money Before TestingWOULD YOU BUY A CAR THAT “MIGHT” WORK?Yet businesses buy ads without any guarantee the ads will work. Never before have there been so many venues to test the effectiveness of your advertising BEFORE you spend a dime
  8. 8. Mistake #4: No Specific AudienceDO YOU DIAL A RANDOM PHONE NUMBER AND EXPECT TO REACH YOUR MOTHER? Knowing your ideal customer is essential. If you do not know your ideal customer, stop everything you’re are doing and start over.
  9. 9. Mistake #3: No Response Analysis THE ULTIMATE GOAL IS TO MAKE YOUR CUSTOMERS PREDICTABLE Receive Clean Analyze & Solve Targeted & Track Data Organize Customer Effective Data Problem AdvertisingWhen you know what your customers are going to do before they do it, everything about your business will improve.
  10. 10. Mistake #2: Advertising Trumps BoringBESTSELLING AUTHOR SETH GODIN SAID IT BEST:“If
  11. 11.  the
  12. 12.  marketplace
  13. 13.  isnt
  14. 14.  talking
  15. 15.  about
  16. 16.  you,
  17. 17.  theres
  18. 18.  a
  19. 19.  reason.
  20. 20.  If
  21. 21.  people
  22. 22.  arent
  23. 23.  discussing
  24. 24.  your
  25. 25.  products,
  26. 26.  your
  27. 27.  services,
  28. 28.  your
  29. 29.  cause,
  30. 30.  your
  31. 31.  movement
  32. 32.  or
  33. 33.  your
  34. 34.  career,
  35. 35.  theres
  36. 36.  a
  37. 37.  reason.
  38. 38.  And
  39. 39.  youre
  40. 40.  probably
  41. 41.  boring
  42. 42.  on
  43. 43.  purpose.
  44. 44.   You
  45. 45.  dont
  46. 46.  get
  47. 47.  unboring
  48. 48.  for
  49. 49.  free.
  50. 50.  Remarkable
  51. 51.   costs
  52. 52.  time
  53. 53.  and
  54. 54.  money
  55. 55.  and
  56. 56.  effort,
  57. 57.  but
  58. 58.  most
  59. 59.   of
  60. 60.  all,
  61. 61.  remarkable
  62. 62.  costs
  63. 63.  a
  64. 64.  willingness
  65. 65.  to
  66. 66.  be
  67. 67.   wrong.”
  68. 68.   Remarkable
  69. 69.  is
  70. 70.  a
  71. 71.  choice.
  72. 72. Mistake #1: No Solutions CUSTOMERS ONLY WANT ONE THING: A SOLUTION TO THEIR PROBLEMS If you are not solving a problem for your customers AND communicating that solution effectively, you will be put out of business by someone who does. It’s only a matter of when.
  73. 73. We help you create more sales, better margins and endless referralsfor more information go to www.show-n-tell.co

×