Top Ten Advertising Mistakesfor more information go to www.show-n-tell.co
Mistake #10: Thinking SEO Too Soon TRAFFIC OR CUSTOMERS? YOUR WEBSITE Focus On YOUR WEBSITE CONVERSION, Not Trafﬁc. Only when your conversion strategy is working should you spend money on transitioning that success into an SEO strategy
Mistake #9: “It’s Just Good Branding” THE PERFECT ADVERTISING FORMULA:If you invest this ...and it does notamount in advertising... generate this amount 1.00 2.00 ...then your advertising is a failure. ADVERTISING IS AN INVESTMENT. WOULD YOU CONTINUE BUYING STOCKS THAT LOSe YOUR MONEY EVERY TIME?
Mistake #8: Expecting Instant Results ONLY WHAT IS RARE IS OF VALUE WE ARE HIT WITH 3,000 ADS A DAY WHAT IS OF VALUE IS TRUST AND THAT ONLY COMES WITH TIME WHAT ARE YOU DOING TO GAIN TRUST? (PLEASE DON’T SAY MORE PRINT ADS)
Mistake #7: Advertising Is MarketingIf Advertising Is A Leaf, Marketing Is The Tree. Marketing Advertising Branding 90% 5% 5% Deﬁning Introduces When And Solving Solution To Customers A Customer Customers’ Validate The Problem Problems Solution
Mistake #6: Bypassing Old Customers IF YOUR CURRENT CUSTOMERS ARE NOTYOUR SALES FORCE, THEN YOU ARE FIGHTING A LOSING BATTLE. If your product is not generating referrals from your current customers, then no amount of advertising is going make up for it.
Mistake #5: Money Before TestingWOULD YOU BUY A CAR THAT “MIGHT” WORK?Yet businesses buy ads without any guarantee the ads will work. Never before have there been so many venues to test the effectiveness of your advertising BEFORE you spend a dime
Mistake #4: No Speciﬁc AudienceDO YOU DIAL A RANDOM PHONE NUMBER AND EXPECT TO REACH YOUR MOTHER? Knowing your ideal customer is essential. If you do not know your ideal customer, stop everything you’re are doing and start over.
Mistake #3: No Response Analysis THE ULTIMATE GOAL IS TO MAKE YOUR CUSTOMERS PREDICTABLE Receive Clean Analyze & Solve Targeted & Track Data Organize Customer Effective Data Problem AdvertisingWhen you know what your customers are going to do before they do it, everything about your business will improve.
Mistake #2: Advertising Trumps BoringBESTSELLING AUTHOR SETH GODIN SAID IT BEST:“If
Mistake #1: No Solutions CUSTOMERS ONLY WANT ONE THING: A SOLUTION TO THEIR PROBLEMS If you are not solving a problem for your customers AND communicating that solution effectively, you will be put out of business by someone who does. It’s only a matter of when.
We help you create more sales, better margins and endless referralsfor more information go to www.show-n-tell.co