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Use social campaigns –
– to collect useful data, e.g.,
email addresses,
1
NOT JUST LIKES
(Facebook...
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22 Ways to Combat Declining Organic Reach

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Organic reach on Facebook has dropped. Rather than complain about it, follow these 22 new Facebook rules.

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22 Ways to Combat Declining Organic Reach

  1. 1. presentedby presentedby Use social campaigns – – to collect useful data, e.g., email addresses, 1 NOT JUST LIKES (Facebook’s algorithm doesn’t like it). 3 11 a very small percentage of your fans visit your Page/apps KNOW THAT ORGANICALLY 4 REMEMBER 2 WHEN A PERSON shares YOUR CONTENT, Facebook considers it AS COMING FROM A person, NOT A BRAND. 5 experiment – by gender, relationship status, age, location, etc. with targeting posts targeting posts targeting posts 6 7 Experimentwith i.e.,promoting targetedpoststo targetedaudiences. 8 FILL OUT YOUR PAGE BY ADDING Change your cover photo 10 13 Check to see is the best time to post 14 9 Make sure social campaigns are mobile ready Make sure social campaigns are mobile ready & 15 N I G H T S W E E K E N D S Schedule posts to go up during the respond to comments Interact with fans to increase organic reach 12 admin rolesand establish company standards Assign 16 Be entertaining and helpful, not sales-y Be entertaining and helpful, not sales-y Be entertaining and helpful, not sales-y 17 stand out 18 Be personal19 Share Stories 20 About section up to date MAKE SURE the details in your About section are up to date 21 22 For more great resources, visit shortstack.com/resources to see – promotion is essential APPROPRIATELYAPPROPRIATELY Rather than complain about it, follow these new Facebook rules:follow these new Facebook rules: Organic reach on Facebook has dropped. follow these new Facebook rules:

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