Finding Your Target Audience on Social Media

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  • 1. FINDING YOUR TARGET AUDIENCE ON SOCIAL MEDIA
  • 2. SARA PICCOLA @piccolas CHELSEA HEJNY @chelseahejny
  • 3. 1. HOW DO I GET STARTED? 2. HOW DO I CALCULATE MY ROI? 3. HOW DO I GROW?
  • 4. HOW DO I GET STARTED?
  • 5. ASK: WHERE IS YOUR AUDIENCE ALREADY?
  • 6. BRING YOUR CURRENT AUDIENCE TO YOUR SOCIAL NETWORKS
  • 7. LINKS ON…  WEBSITE  IN-STORE SIGNAGE  ALL MKT MATERIALS
  • 8. GIVE USERS AN INCENTIVE TO FOLLOW YOU
  • 9. FINDING YOUR AUDIENCE ON TWITTER
  • 10. TOOLS…  HASHTAGS  TWELLOW  FOLLOWER WONK  MENTION
  • 11. FINDING YOUR AUDIENCE ON FACEBOOK
  • 12. TOOL…  GRAPH SEARCH
  • 13. PAGES LIKED BY PEOPLE WHO LIKE “BUSINESS NAME”
  • 14. FAVORITE INTERESTS OF PEOPLE WHO LIKE “BUSINESS NAME”
  • 15. GROUPS OF PEOPLE WHO LIKE “BUSINESS NAME”
  • 16. PAGES LIKED BY MARKETERS WHO LIKE “BUSINESS NAME”
  • 17. PAGES LIKED BY PEOPLE OVER THE AGE OF X WHO LIKE “BUSINESS NAME”
  • 18. FINDING YOUR AUDIENCE ON PINTEREST
  • 19. TOOLS…  PINTEREST SEARCH  PINTEREST ANAYLTICS  “FIND FRIENDS”  USING KEYWORDS IN PINS
  • 20. HOW DO I CALCULATE MY SOCIAL MEDIA ROI?
  • 21. WHAT’S THE ROI OF YOUR MOTHER?
  • 22. SOCIAL MEDIA ROI METRICS…  LIKES  CONVERSIONS*  PEOPLE ENGAGED  TOTAL REACH
  • 23. TRACKING TOOLS…  BITLY  IMPROVELY
  • 24. HOW DO I GROW MY SOCIAL MEDIA PRESENCE?
  • 25. CONSTANT ENGAGEMENT
  • 26. PROMOTIONS
  • 27. 1. CREATED A FACEBOOK APP
  • 28. 2. SUBMIT APP LINK TO GIVEAWAY LISTING SITES
  • 29. 3. SET UP AUTO-RESPONDER EMAILS
  • 30. “… THE NEXT MORNING I HAD ALMOST 200 NEW PEOPLE ON MY EMAIL LIST.” KRISTEN ALLEN, LILYPAD CANDLES
  • 31. ADVERTISING
  • 32. ADVERTISING TIPS…  TARGET BY INTERESTS  RETARGET  USE HYBRID CONTENT MKT  GIVE VALUE, ALWAYS
  • 33. HARD SELLING VS INFO SHARING
  • 34. SMART RETARGETING + SUBTLE CTA = A CLICK-WORTHY AD
  • 35. SLIDESHARE.NET/SHORTSTAC KLAB
  • 36. SOCIALLYSTACKED.COM SHORTSTACK.COM/RESOURC ES
  • 37. Q & A
  • 38. FINDING YOUR TARGET AUDIENCE ON SOCIAL MEDIA