Finding Your Target Audience on Social Media
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Finding Your Target Audience on Social Media

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Finding Your Target Audience on Social Media Finding Your Target Audience on Social Media Presentation Transcript

  • FINDING YOUR TARGET AUDIENCE ON SOCIAL MEDIA
  • SARA PICCOLA @piccolas CHELSEA HEJNY @chelseahejny
  • 1. HOW DO I GET STARTED? 2. HOW DO I CALCULATE MY ROI? 3. HOW DO I GROW?
  • HOW DO I GET STARTED?
  • ASK: WHERE IS YOUR AUDIENCE ALREADY?
  • BRING YOUR CURRENT AUDIENCE TO YOUR SOCIAL NETWORKS
  • LINKS ON…  WEBSITE  IN-STORE SIGNAGE  ALL MKT MATERIALS
  • GIVE USERS AN INCENTIVE TO FOLLOW YOU
  • FINDING YOUR AUDIENCE ON TWITTER
  • TOOLS…  HASHTAGS  TWELLOW  FOLLOWER WONK  MENTION
  • FINDING YOUR AUDIENCE ON FACEBOOK
  • TOOL…  GRAPH SEARCH
  • PAGES LIKED BY PEOPLE WHO LIKE “BUSINESS NAME”
  • FAVORITE INTERESTS OF PEOPLE WHO LIKE “BUSINESS NAME”
  • GROUPS OF PEOPLE WHO LIKE “BUSINESS NAME”
  • PAGES LIKED BY MARKETERS WHO LIKE “BUSINESS NAME”
  • PAGES LIKED BY PEOPLE OVER THE AGE OF X WHO LIKE “BUSINESS NAME”
  • FINDING YOUR AUDIENCE ON PINTEREST
  • TOOLS…  PINTEREST SEARCH  PINTEREST ANAYLTICS  “FIND FRIENDS”  USING KEYWORDS IN PINS
  • HOW DO I CALCULATE MY SOCIAL MEDIA ROI?
  • WHAT’S THE ROI OF YOUR MOTHER?
  • SOCIAL MEDIA ROI METRICS…  LIKES  CONVERSIONS*  PEOPLE ENGAGED  TOTAL REACH
  • TRACKING TOOLS…  BITLY  IMPROVELY
  • HOW DO I GROW MY SOCIAL MEDIA PRESENCE?
  • CONSTANT ENGAGEMENT
  • PROMOTIONS
  • 1. CREATED A FACEBOOK APP
  • 2. SUBMIT APP LINK TO GIVEAWAY LISTING SITES
  • 3. SET UP AUTO-RESPONDER EMAILS
  • “… THE NEXT MORNING I HAD ALMOST 200 NEW PEOPLE ON MY EMAIL LIST.” KRISTEN ALLEN, LILYPAD CANDLES
  • ADVERTISING
  • ADVERTISING TIPS…  TARGET BY INTERESTS  RETARGET  USE HYBRID CONTENT MKT  GIVE VALUE, ALWAYS
  • HARD SELLING VS INFO SHARING
  • SMART RETARGETING + SUBTLE CTA = A CLICK-WORTHY AD
  • SLIDESHARE.NET/SHORTSTAC KLAB
  • SOCIALLYSTACKED.COM SHORTSTACK.COM/RESOURC ES
  • Q & A
  • FINDING YOUR TARGET AUDIENCE ON SOCIAL MEDIA