FINDING YOUR TARGET AUDIENCE ON
SOCIAL MEDIA
SARA PICCOLA
@piccolas
CHELSEA HEJNY
@chelseahejny
1. HOW DO I GET STARTED?
2. HOW DO I CALCULATE MY ROI?
3. HOW DO I GROW?
HOW DO I GET STARTED?
ASK: WHERE IS YOUR
AUDIENCE ALREADY?
BRING YOUR CURRENT
AUDIENCE TO YOUR SOCIAL
NETWORKS
LINKS ON…
 WEBSITE
 IN-STORE SIGNAGE
 ALL MKT MATERIALS
GIVE USERS AN INCENTIVE TO
FOLLOW YOU
FINDING YOUR AUDIENCE ON
TWITTER
TOOLS…
 HASHTAGS
 TWELLOW
 FOLLOWER WONK
 MENTION
FINDING YOUR AUDIENCE ON
FACEBOOK
TOOL…
 GRAPH SEARCH
PAGES LIKED BY PEOPLE WHO LIKE
“BUSINESS NAME”
FAVORITE INTERESTS OF PEOPLE
WHO LIKE “BUSINESS NAME”
GROUPS OF PEOPLE WHO LIKE
“BUSINESS NAME”
PAGES LIKED BY MARKETERS
WHO LIKE “BUSINESS NAME”
PAGES LIKED BY PEOPLE OVER
THE AGE OF X WHO LIKE
“BUSINESS NAME”
FINDING YOUR AUDIENCE ON
PINTEREST
TOOLS…
 PINTEREST SEARCH
 PINTEREST ANAYLTICS
 “FIND FRIENDS”
 USING KEYWORDS IN PINS
HOW DO I CALCULATE MY
SOCIAL MEDIA ROI?
WHAT’S THE ROI OF YOUR
MOTHER?
SOCIAL MEDIA ROI METRICS…
 LIKES
 CONVERSIONS*
 PEOPLE ENGAGED
 TOTAL REACH
TRACKING TOOLS…
 BITLY
 IMPROVELY
HOW DO I GROW MY SOCIAL
MEDIA PRESENCE?
CONSTANT ENGAGEMENT
PROMOTIONS
1. CREATED A
FACEBOOK APP
2. SUBMIT APP LINK TO
GIVEAWAY LISTING SITES
3. SET UP AUTO-RESPONDER
EMAILS
“… THE NEXT MORNING I HAD
ALMOST 200 NEW PEOPLE ON
MY EMAIL LIST.”
KRISTEN ALLEN, LILYPAD CANDLES
ADVERTISING
ADVERTISING TIPS…
 TARGET BY INTERESTS
 RETARGET
 USE HYBRID CONTENT MKT
 GIVE VALUE, ALWAYS
HARD SELLING VS INFO SHARING
SMART RETARGETING + SUBTLE CTA =
A CLICK-WORTHY AD
SLIDESHARE.NET/SHORTSTAC
KLAB
SOCIALLYSTACKED.COM
SHORTSTACK.COM/RESOURC
ES
Q & A
FINDING YOUR TARGET AUDIENCE ON
SOCIAL MEDIA
Finding Your Target Audience on Social Media
Finding Your Target Audience on Social Media
Finding Your Target Audience on Social Media
Finding Your Target Audience on Social Media
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Finding Your Target Audience on Social Media

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Finding Your Target Audience on Social Media

  1. 1. FINDING YOUR TARGET AUDIENCE ON SOCIAL MEDIA
  2. 2. SARA PICCOLA @piccolas CHELSEA HEJNY @chelseahejny
  3. 3. 1. HOW DO I GET STARTED? 2. HOW DO I CALCULATE MY ROI? 3. HOW DO I GROW?
  4. 4. HOW DO I GET STARTED?
  5. 5. ASK: WHERE IS YOUR AUDIENCE ALREADY?
  6. 6. BRING YOUR CURRENT AUDIENCE TO YOUR SOCIAL NETWORKS
  7. 7. LINKS ON…  WEBSITE  IN-STORE SIGNAGE  ALL MKT MATERIALS
  8. 8. GIVE USERS AN INCENTIVE TO FOLLOW YOU
  9. 9. FINDING YOUR AUDIENCE ON TWITTER
  10. 10. TOOLS…  HASHTAGS  TWELLOW  FOLLOWER WONK  MENTION
  11. 11. FINDING YOUR AUDIENCE ON FACEBOOK
  12. 12. TOOL…  GRAPH SEARCH
  13. 13. PAGES LIKED BY PEOPLE WHO LIKE “BUSINESS NAME”
  14. 14. FAVORITE INTERESTS OF PEOPLE WHO LIKE “BUSINESS NAME”
  15. 15. GROUPS OF PEOPLE WHO LIKE “BUSINESS NAME”
  16. 16. PAGES LIKED BY MARKETERS WHO LIKE “BUSINESS NAME”
  17. 17. PAGES LIKED BY PEOPLE OVER THE AGE OF X WHO LIKE “BUSINESS NAME”
  18. 18. FINDING YOUR AUDIENCE ON PINTEREST
  19. 19. TOOLS…  PINTEREST SEARCH  PINTEREST ANAYLTICS  “FIND FRIENDS”  USING KEYWORDS IN PINS
  20. 20. HOW DO I CALCULATE MY SOCIAL MEDIA ROI?
  21. 21. WHAT’S THE ROI OF YOUR MOTHER?
  22. 22. SOCIAL MEDIA ROI METRICS…  LIKES  CONVERSIONS*  PEOPLE ENGAGED  TOTAL REACH
  23. 23. TRACKING TOOLS…  BITLY  IMPROVELY
  24. 24. HOW DO I GROW MY SOCIAL MEDIA PRESENCE?
  25. 25. CONSTANT ENGAGEMENT
  26. 26. PROMOTIONS
  27. 27. 1. CREATED A FACEBOOK APP
  28. 28. 2. SUBMIT APP LINK TO GIVEAWAY LISTING SITES
  29. 29. 3. SET UP AUTO-RESPONDER EMAILS
  30. 30. “… THE NEXT MORNING I HAD ALMOST 200 NEW PEOPLE ON MY EMAIL LIST.” KRISTEN ALLEN, LILYPAD CANDLES
  31. 31. ADVERTISING
  32. 32. ADVERTISING TIPS…  TARGET BY INTERESTS  RETARGET  USE HYBRID CONTENT MKT  GIVE VALUE, ALWAYS
  33. 33. HARD SELLING VS INFO SHARING
  34. 34. SMART RETARGETING + SUBTLE CTA = A CLICK-WORTHY AD
  35. 35. SLIDESHARE.NET/SHORTSTAC KLAB
  36. 36. SOCIALLYSTACKED.COM SHORTSTACK.COM/RESOURC ES
  37. 37. Q & A
  38. 38. FINDING YOUR TARGET AUDIENCE ON SOCIAL MEDIA
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