12 Tips to Build 
Better 
Social Campaigns
This presentation is based on an 
infographic from ShortStack
Ready to build a social 
media campaign for your 
business?
Use this as a quick-start 
guide!
What we’ll cover… 
• Planning your campaign 
• Building your campaign 
• Publishing your campaign 
• Promoting your campai...
Have a Goal 
Before you start building social 
Campaigns – contests, newsletter 
sign-ups, etc – determine your goals. 
Do...
Build Some Buzz 
Host an email-capture Campaign to 
pre-register fans for your upcoming 
promotion. Write a blog post abou...
Keep It Simple 
The easier it is for fans to navigate your Campaign, 
the more success you’ll have with it.
Create Your Own Theme 
If you’re building multiple Campaigns 
for yourself or a client, save time by 
creating your own th...
Create Your Own Templates 
If you plan on duplicating elements in 
your Campaigns, create a template to 
use for future Ca...
Customize With Extra CSS 
Classes 
Extra CSS classes can save you time when styling your Campaigns. Specify 
styles in you...
Limit Permissions 
The fewer permission fields fans must 
go through in order to interact with 
your Campaign, the better.
Keep Mobile in Mind 
Keep your design simple and 
responsive. Preview your Campaign 
in mobile mode to assure it’s 
appeal...
Once It’s Built, Test! 
Prior to hosting/publishing your 
Campaign, test it. Make sure 
prospective users’ experience is w...
Once It’s Built, Test! 
Give your fans the opportunity to 
interact with your Campaign, either 
through a game, quiz, or e...
Publish to the Web 
Reach a larger audience by 
publishing your Campaign to 
the Web or using an embed 
feature to place y...
Promote Everywhere 
Tell the world about your 
Campaign! Post about it on 
your social networks, 
website, blog and in pre...
Free Infographic 
12 Tips for 
Building Better 
Social 
Campaigns 
CLICK HERE
Upcoming SlideShare
Loading in...5
×

12 Tips to Build Better Social Campaigns

707
-1

Published on

Are you thinking about building a social Campaign for your business? If you answered “yes,” use today’s infographic as a quick-start guide for Campaign success!
The tips in this infographic cover every phase of a Campaign’s launch process: From the planning and building phases, to the publishing and promotion phases.

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
707
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

12 Tips to Build Better Social Campaigns

  1. 1. 12 Tips to Build Better Social Campaigns
  2. 2. This presentation is based on an infographic from ShortStack
  3. 3. Ready to build a social media campaign for your business?
  4. 4. Use this as a quick-start guide!
  5. 5. What we’ll cover… • Planning your campaign • Building your campaign • Publishing your campaign • Promoting your campaign Let’s go!
  6. 6. Have a Goal Before you start building social Campaigns – contests, newsletter sign-ups, etc – determine your goals. Do you want to collect email addresses? Crowdsource for ideas for new products? Get more Likes?
  7. 7. Build Some Buzz Host an email-capture Campaign to pre-register fans for your upcoming promotion. Write a blog post about the upcoming Campaign.
  8. 8. Keep It Simple The easier it is for fans to navigate your Campaign, the more success you’ll have with it.
  9. 9. Create Your Own Theme If you’re building multiple Campaigns for yourself or a client, save time by creating your own theme.
  10. 10. Create Your Own Templates If you plan on duplicating elements in your Campaigns, create a template to use for future Campaigns to avoid repeating steps.
  11. 11. Customize With Extra CSS Classes Extra CSS classes can save you time when styling your Campaigns. Specify styles in your CSS Editor to apply throughout.
  12. 12. Limit Permissions The fewer permission fields fans must go through in order to interact with your Campaign, the better.
  13. 13. Keep Mobile in Mind Keep your design simple and responsive. Preview your Campaign in mobile mode to assure it’s appealing to your mobile audience.
  14. 14. Once It’s Built, Test! Prior to hosting/publishing your Campaign, test it. Make sure prospective users’ experience is what you envision.
  15. 15. Once It’s Built, Test! Give your fans the opportunity to interact with your Campaign, either through a game, quiz, or entry into a sweepstakes.
  16. 16. Publish to the Web Reach a larger audience by publishing your Campaign to the Web or using an embed feature to place your Campaign on other sites like your company’s website, blog or Tumblr.
  17. 17. Promote Everywhere Tell the world about your Campaign! Post about it on your social networks, website, blog and in press materials. If you’re running a sweepstakes, submit it to free contest-listing sites.
  18. 18. Free Infographic 12 Tips for Building Better Social Campaigns CLICK HERE
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×