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Complimentary Webinar Slides:
Integrating Social and
Mobile Recruiting
24th June 2014
By
Lis Wilson
Objectives
 Mobile & social recruiting 2014…
 The candidate experience
 What social sites
 Integration
The next 30 – 4...
Landscape 2014
MOBILE RECRUITING
SOCIAL RECRUITING
89% candidates
will use their
mobile devise for
their job search in
the next 12
months
13% of
employers feel
adequately
in...
Why?
You are already mobile
Job Boards & Mobile Traffic
0
10
20
30
40
50
CV Library Career Builder Jobsite
% traffic to job boards from mobile
device ...
Career sites
Average acquisition (%) by device to
client career page
mobile
tablet
desktop
Why?
 You are already mobile
 Make a good first impression
Google penalise you for non mobile site
 Be better than rec...
What are applicants doing on their mobile?
51% Search for jobs
44% Save job listings so I can apply from my computer later...
Integrating - Pulling
Social
Media
QR
Codes
Job
Boards
SEO
Research
Apply
Engage
Integrating - Pushing
SMS /
emails
SEO
Social
Media
Job
Boards
Research
Apply
Engage
1. Your careers page
 Shrink website to fit mobile display
 Responsive Web Design (RWD)
 Adaptive Web Design (AWD)
 Ap...
What Social Site?
Personal home feed, groups,
company page & “work with us” tab
Personal profile feeds, groups,
company pa...
What can you do?
 Find out what 3rd parties are doing on your
behalf and keep monitoring it.
 Test your recruitment proc...
• View more FREE webinars at
www.shorebird-rpo.com/free-webinars
• Join our LinkedIn Group to access slides
and recordings...
Next weeks Webinar:
How to excel as an HR
Business Partner
1st July 2014 @ 1.00pm
By
Lindsay Hanson
Click here to register
Integrating Social and Mobile Recruiting
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Integrating Social and Mobile Recruiting

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Complimentary slides from the webinar "Integrating Social and Mobile Recruiting" by Lis Wilson

The full webinar discusses:
The mobile and social recruiting landscape and how they are intrinsically linked.
The candidate experience and expectations
Tech available and how you can integrate mobile to your ATS or processes.

If you would like to view the full webinar, please email marketing@shorebird.com and we will happily email the recording immediately, or why not join our LinkedIn Webinar Network to access all our archives http://linkd.in/1acZPdh

Thank you

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Transcript of "Integrating Social and Mobile Recruiting"

  1. 1. Complimentary Webinar Slides: Integrating Social and Mobile Recruiting 24th June 2014 By Lis Wilson
  2. 2. Objectives  Mobile & social recruiting 2014…  The candidate experience  What social sites  Integration The next 30 – 40 minutes:
  3. 3. Landscape 2014 MOBILE RECRUITING SOCIAL RECRUITING
  4. 4. 89% candidates will use their mobile devise for their job search in the next 12 months 13% of employers feel adequately invested 2/3 smart phone & tablet users access social media sites Mobile LinkedIn users are 2.5 times more active than desktop users 7 billion mobile subscriptions worldwide (95% of the worlds population) 1 in 4 would be deterred from applying for a job if the companies site was not mobile optimized
  5. 5. Why? You are already mobile
  6. 6. Job Boards & Mobile Traffic 0 10 20 30 40 50 CV Library Career Builder Jobsite % traffic to job boards from mobile device June 2014
  7. 7. Career sites Average acquisition (%) by device to client career page mobile tablet desktop
  8. 8. Why?  You are already mobile  Make a good first impression Google penalise you for non mobile site  Be better than recruitment agencies  Improve quality of applicants  Improve time to hire  Improve user experience for candidates  Can you afford not to do it?
  9. 9. What are applicants doing on their mobile? 51% Search for jobs 44% Save job listings so I can apply from my computer later 44% Get real-time alerts about job openings 39% Visit a company’s careers site 37% Read company reviews from employees
  10. 10. Integrating - Pulling Social Media QR Codes Job Boards SEO Research Apply Engage
  11. 11. Integrating - Pushing SMS / emails SEO Social Media Job Boards Research Apply Engage
  12. 12. 1. Your careers page  Shrink website to fit mobile display  Responsive Web Design (RWD)  Adaptive Web Design (AWD)  Apps Think about…
  13. 13. What Social Site? Personal home feed, groups, company page & “work with us” tab Personal profile feeds, groups, company page Your twitter feed,
  14. 14. What can you do?  Find out what 3rd parties are doing on your behalf and keep monitoring it.  Test your recruitment process on a mobile & review  Review & get to know your Google analytics  Know your audience  Consider options for mobile site  Look at some of the winners Priorities…
  15. 15. • View more FREE webinars at www.shorebird-rpo.com/free-webinars • Join our LinkedIn Group to access slides and recordings http://linkd.in/1acZPdh • Connect on social media Thank you 0113 322 7240 sales@shorebird-rpo.com www. shorebird-rpo.com
  16. 16. Next weeks Webinar: How to excel as an HR Business Partner 1st July 2014 @ 1.00pm By Lindsay Hanson Click here to register
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