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Google looks both at relevance and popularity of the backlinks you build so don't go putting a link on a motorbike site if your niche is about dog collars. This kind of strategy will do you no good at all. Look for sites that are similar to yours, there will be many of them around. Spend some time doing this exercise as it will pay dividends in the long run. Back links are not only for search engine optimization (SEO).
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