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How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
How to run a facebook contest for free
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How to run a facebook contest for free

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Go through this presentation and become a pro in running, promoting and analyzing your facebook contest. Generate a fantastic response and increase traffic on your website by following 3 Simple Steps.

Go through this presentation and become a pro in running, promoting and analyzing your facebook contest. Generate a fantastic response and increase traffic on your website by following 3 Simple Steps.

Published in: Social Media, Technology, Design
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  • 1. www.shoptosurprise.com Facebook Contest Run Promote Analyze Run a facebook Contest for free and generate a fantastic response. By - Amanjot Malhotra Co-Founder Shoptosurprise.com 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 1
  • 2. Introduction www.shoptosurprise.com Shoptosurprise.com is a Gifting website that loves bringing smiles to people`s faces. We try to accomplish that by continuously providing a unique and amazing range of gifting products and services. 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 2
  • 3. Purpose • Engage your Customers and relate to them at a more personal Level . • Get to know your companies Facebook Page Crowd Better • Connect with your company followers and users at a more personal level . • User created content helps us understand the keywords and interest patterns to help us understand your users and followers better. 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 3
  • 4. Structure How we did it? • The contest was for all our guests on our company Facebook page . They were to share one of the most amazing gifting experience from their life and then invite their respective friends to share that experience with the world • The winners were decided on 3 Parameters:  Content – The quality of the experience shared with us  Popularity – No Of Likes and Shares their experience gained from the public.  Duration – The time period of the Involvement of the Guest with their posts and the contest . • This Popularity was measured by the likes, shares and the comments received by that particular experience. 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 4
  • 5. Promotion Email Forums Newsletters Content Directories Blogger Outreach Social Media Blog Post Press Release #NOTE: All the promotion mediums mentioned above are absolutely free. 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 5
  • 6. Facebook Cover Picture The cover picture should be attractive and descriptive at the same time 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 6
  • 7. Details • Operating Period: 11/11/2013 to 30/11/2013 • Comparison period: 22/10/2013 to 10/11/2013 • Parameters: 1. 2. 3. 4. 5. Website Visits Likes, Shares and Comments Total Reach Net Likes People talking About 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 7
  • 8. Website Visits Before / During 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 8
  • 9. Likes, Shares and Comments Before 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 9
  • 10. Likes, Shares and Comments During 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 10
  • 11. Likes, Shares and Comments After 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 11
  • 12. Total Reach Before 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 12
  • 13. Total Reach During 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 13
  • 14. Total Reach After 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 14
  • 15. Net Likes Before 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 15
  • 16. Net Likes During 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 16
  • 17. Net Likes After 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 17
  • 18. Analytics Sr No. Parameter(Daily) Before(Avg.) During(Avg.) After(Avg.) 1 New Likes 2.4 5.55 2.2 2 Unlikes 0.35 1.25 0.5 3 Engaged users 32.6 49 33.7 4 Reach 587.5 852 513.1 5 People talking About 16.95 25 16 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 18
  • 19. Remarks • Use more user friendly text and images with bright colors. • Posts with quality content are more effective than the number of posts per day. • Number of posts per day should not exceed 45 per day. This results in more Unlikes than likes on your page. 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 19
  • 20. Learning from the Contest • Connect the contest to you website, this generates more traffic to your website. • Use short and simple E mails to your users. • Incorporate the contest as a story into your newsletter which will allow you to effectively seed the contest to your entire user base. • Use Press Release services to share the details of your contest. 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 20
  • 21. Thank You 12/20/2013 www.shoptosurprise.com facebook.com/ShoptoSurprise 21

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