Now that your online store is up and running, it’s time to really get to grips with your marketing. And the best way to do that is using website analytics.
With analytics, you’ll very soon find out whether your marketing is working and make the changes you need.
Google Analytics is a free service that will give you all the statistics you need to drive and optimize your marketing efforts.
This book is designed to be an easy-to-read guide to getting the most out of Google Analytics. You’ll soon be taking full advantage of Google Analytics, making the most impact with your marketing and maximizing your revenues.
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