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Your in store solutions on shopfloor.be, without prices
 

Your in store solutions on shopfloor.be, without prices

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Present your most interesting business cases to shopfloor.be readers

Present your most interesting business cases to shopfloor.be readers

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    Your in store solutions on shopfloor.be, without prices Your in store solutions on shopfloor.be, without prices Presentation Transcript

    • Your  in-­‐store  solutions  on  Shop!loor.be Present  your  most  interesting  business  cases  to  shop+loor.be  readers www.shop!loor.bevendredi 4 février 2011
    • 2 More  in fo  &  bu shop/loo dget  ? ShopIloor.be,  in-­‐store  trend  watching  ? rbe@me +32  475 .com  86  50  3 4 Scope  of  observations Sources  of  information Produced  insights ๏ Players ๏ Desk  &  web  research ๏ Do’s  &  don’ts ‣ Retailers  &  stores ‣ Brands ๏ Weekly  store  checks ๏ Store  testimonials ‣ Consumers  &  shoppers ๏ Retailers’  panel ๏ Brands’  poll ๏ Topics ๏ Brands’  panels ๏ Consumption  habits ‣ Store  concept  &  merchandising ‣ Brand  &  sales  activation ๏ Consumers  surveys ๏ Shopping  process ‣ In-­‐store  communication ๏ Shoppers  safari ๏ Training  &  workshops ๏ Channels ‣ Food mostly  in  Belgium  ... ๏ Adhoc  metrics ‣ Multimedia ‣ Pharma ...  but  also  in  foreign   ๏ ... ‣ DIY  &  gardening countries www.shop!loor.bevendredi 4 février 2011
    • 3 More  in fo  &  bu shop/loo dget  ? ShopIloor.be  ...  who’s  reading  ? rbe@me +32  475 .com  86  50  3 4 ๏ Daily  post  since  09.2009,  alternately  French/Dutch ๏ More  than  46.000  pages  viewed  (update  31.01.11) ๏ Average  pages  viewed/month  :  +  3.800  (update  09.10  >  01.11) ๏ ShopIloor.be  can  be  followed  through  RSS  Feed  or  e-­‐mail  alert ๏ Readers  proIile ‣ Retailers ‣ Brands  manufacturers ‣ Agencies  and  in-­‐store  service  providers ๏ Each  blog  post  generates  a  status  update  on  social  network  platforms ‣ www.linkedin.com/in/retailtrendwatching  =  +  700  professional  connections ‣ www.twitter.com/shopIloor  =  +230  followers ‣ http://www.facebook.com/vincent.decoster  =  +  200  professionals  friends www.shop!loor.bevendredi 4 février 2011
    • 4 Your  in-­‐store  solutions  on  ShopIloor.be More  in fo  &  bu shop/loo dget  ? rbe@me ๏ Present  your  most  interesting   +32  475 .com business  cases  to  shopIloor.be   2 1  86  50  3 4 readers Title  of  your  business  case ๏ Your  cases  are  published ‣ On  home  page  (see  1) ‣ Under  heading  In-­‐store  solutions  (see  2) ๏ Each  post  will  potentially  be  read  by ‣ E-­‐mail  alert  subscribers ‣ RSS  feed  followers ‣ LinkedIN  connections In  max  20  lines  of  text,   ‣ Twitter  followers present  the  case  : ‣ Facebook  professionals  friends • the  brieIing • the  challenge • the  solution ๏ ....  and  generate  leads  to  your   company  through download  pdf ‣ Link  to  your  website  (click  on  your  logo) Info@yourcompany.com ‣ E-­‐mail  address Your +32  your  phone  number logo ‣ Phone  number www.shop!loor.bevendredi 4 février 2011
    • 5 Your  in-­‐store  solutions  on  ShopIloor.be In  practice  ? ๏ Posts  can  either  be  in  Dutch  or  in  French,  you  choose  ! ๏ In-­‐store  solutions  posts  are  published  everyday  at  14.00 ๏ Posts  can  either  be  in  Dutch  or  in  French,  you  choose  ! Title  of  your  business  case ๏ You  send  us 1. Picture  (jpeg  format) 2. Text 1 3. Pdf  Iile  if  you  want  readers  to  download  your  business  case Budget  ? 2 In  max  20  lines  of  text,  present   the  case  : • the  brieIing • the  challenge ๏ Display  package  :    5+1  post  free • the  solution More  in fo  &  bu 3 download  pdf ‣ Your  6  business  case  should  be  published  over   dget  ? a  period  of  12  month shop/loo rbe@me +32  475 .com Info@yourcompany.com Your ‣ Planning  to  discuss  86  50  3 logo 4 +32  your  phone  number ๏ Shelf  talker  package  =  1  post ๏ Option  :  ShopIloor.be  can  you  give  you  support  to  edit  the  text.    Budget  on   request www.shop!loor.bevendredi 4 février 2011
    • Thanks  for  your  attention   Contact  &  information   +32  475  86  50  34 shop+loorbe@me.com  http://www.linkedin.com/in/retailtrendwatching www.shop!loor.bevendredi 4 février 2011