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Shopfloor.be clinics what happened last month on the path to purchase - 01:2012 intro - ref cl 7-12Presentation Transcript
What happened lately on the path to purchase ? Facts, 4igures, trends, insights ... January 2012 Shop%loor.be CLINICS -‐ n°7-‐12lundi 6 février 12
What happened lately on the path to purchase : which content during each session ? In-‐store observations ๏ Selection of a impactful in-‐store concepts observed on the shop4loor & ๏ Identi4ication of do’s & don’ts to improve in-‐store share of visibility ๏ Comments of some very good ... very poor in-‐store execution that affects ef4iciency of in-‐store media/ In-‐Store Media (incl. packaging) In-‐Store Execution presentation Shoppers, consumers and channel management ๏ Focus on recent facts, 4igures, trends and insights related to evolution of consumption and shopping process habits & ๏ Translation of those facts, 4igures, trends and insights into tactic and/or strategic opportunities within brand activation operations Shoppers & Consumers Channel Management Traf:ic, Brand & Sales activation ... using new technologies ๏ Overview of recent inspiring traf4ic, brand & sales activation operations. & ๏ Overview of recent exploitation of new media and technologies in activation process ๏ Translation of those business cases into opportunities for Traf4ic, Brand & Sales Activation New Technologies in Activation Process brands active in Belgiumlundi 6 février 12
In-‐store media Do’s & Don’ts in concept and executionlundi 6 février 12
Ten in-‐store media/execution observed on the shop%loorlundi 6 février 12