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Shopfloor.be clinics what happened last month on the path to purchase - 01:2012 intro - ref cl 7-12 Presentation Transcript

  • 1. What  happened  lately   on  the  path  to  purchase  ? Facts,  4igures,  trends,  insights  ... January  2012 Shop%loor.be  CLINICS  -­‐  n°7-­‐12lundi 6 février 12
  • 2. What  happened  lately  on  the  path  to  purchase  :   which  content  during  each  session  ? In-­‐store  observations ๏ Selection   of  a   impactful  in-­‐store   concepts  observed  on   the   shop4loor & ๏ Identi4ication  of  do’s  &  don’ts  to  improve  in-­‐store  share  of   visibility ๏ Comments   of   some   very   good   ...   very   poor   in-­‐store   execution   that   affects   ef4iciency   of   in-­‐store   media/ In-­‐Store  Media  (incl.  packaging) In-­‐Store  Execution presentation Shoppers,  consumers  and  channel  management ๏ Focus   on  recent  facts,  4igures,  trends  and  insights  related   to  evolution  of  consumption  and  shopping  process  habits & ๏ Translation  of  those   facts,   4igures,   trends  and  insights  into   tactic   and/or   strategic   opportunities   within   brand   activation  operations Shoppers  &  Consumers Channel  Management Traf:ic,   Brand   &   Sales   activation   ...   using   new   technologies ๏ Overview   of   recent   inspiring   traf4ic,   brand   &   sales   activation  operations. & ๏ Overview   of   recent   exploitation   of   new   media   and   technologies  in  activation  process ๏ Translation   of  those  business  cases   into  opportunities  for   Traf4ic,  Brand  &  Sales  Activation New  Technologies  in  Activation  Process brands  active  in  Belgiumlundi 6 février 12
  • 3. In-­‐store  media Do’s  &  Don’ts  in  concept  and  executionlundi 6 février 12
  • 4. Ten  in-­‐store  media/execution   observed  on  the  shop%loorlundi 6 février 12
  • 5. Shoppers,  consumers  &  channels Shopping  habits  evolution  -­‐  channels  adaptationlundi 6 février 12
  • 6. 5  topics  focusing  on  shoppers,  consumers  &   channelslundi 6 février 12
  • 7. Traf4ic,  Brand  &  Sales  Activation Some  using  new  technologies,  social  media  ...   (more  and  more  actually)lundi 6 février 12
  • 8. Traf%ic,  Brand  &  Sales  Activation  :   5  inspiring  caseslundi 6 février 12
  • 9. Shop%loor.be  :  global  framework Scope  of  observations Sources  of  information Produced  insights ๏ Players ๏ Desk  &  web  research ๏ Standard ‣ Retailers  &  stores ‣ Brands ๏ Weekly  store  checks ‣ Consumers  &  shoppers ๏ Retailers’  panel ๏ Topics ๏ Brands’  panels ‣ Store  concept  &  merchandising ๏ Tailor-­‐made ‣ Brand  &  sales  activation ๏ Consumers  surveys ‣ In-­‐store  communication ๏ Shoppers  safari ๏ Channels ‣ Food mostly  in  Belgium  ... ‣ Multimedia ‣ Pharma ...  but  also  abroad ‣ DIY  &  gardening shop4loor.be@gmail.com http://www.linkedin.com/in/shop4loorbe http://www.twitter.com/shop4loorlundi 6 février 12
  • 10. Contact  &  information   Vincent  De  Coster  +32  475  86  50  34 shop4loorbe@me.com http://www.linkedin.com/in/shop4loorbe http://www.twitter.com/shop4loorlundi 6 février 12