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Shopfloor.be clinics   in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser
Shopfloor.be clinics   in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser
Shopfloor.be clinics   in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser
Shopfloor.be clinics   in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser
Shopfloor.be clinics   in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser
Shopfloor.be clinics   in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser
Shopfloor.be clinics   in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser
Shopfloor.be clinics   in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser
Shopfloor.be clinics   in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser
Shopfloor.be clinics   in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser
Shopfloor.be clinics   in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser
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Shopfloor.be clinics in-store media - overview in-store media recently observed on the shopfloor, jan 2012 - feb 2012, ref cl 9-12, teaser

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  • 1. In-­‐store  media   recently  on  the  shop3loor Jan  2012  >  Feb  2012 Shop%loor.be  CLINICS  -­‐  n°9-­‐12mardi 6 mars 12
  • 2. Overview  in-­‐store  media  observed  on  the  shop%loor   which  content  during  each  session  ? Selection  of   60   most  inspiring   in-­‐store  concept   o b s e r v e d   o n   t h e   s h o p 3 l o o r   b e t w e e n   15.01.2012  and  29.02.2012 ๏ +420  pics  in  database  for  topic  during  this  period ๏ +  80  cases  in  database  for  this  period In-­‐Store  Media  (incl.  packaging) In-­‐Store  Media  (incl.  packaging) Presentation   of   the   selected   concepts   as   shoppers  could  see  them  on  the  shop3loor ๏ 2  to  4  pics  per  selected  concept Identi3ication   of   do’s   &   don’ts   vs.   10   key   In-­‐Store  Media  (incl.  packaging) In-­‐Store  Media  (incl.  packaging) s u c c e s s   f a c t o r s   c h e c k   l i s t   e d i t e d   b y   Shop3loor.be  and  the  UBA Translation   of   the   commented   do’s   &   don’ts   into   optimisation   opportunities   for   your   own   In-­‐Store  Media  (incl.  packaging) In-­‐Store  Media  (incl.  packaging) in-­‐store  conceptsmardi 6 mars 12
  • 3. January  2012 Do’s  &  Don’ts  in  in-­‐store  communicationmardi 6 mars 12
  • 4. In-­‐store  media  observed  on  the  shop%loor In  January  2012mardi 6 mars 12
  • 5. In-­‐store  media  observed  on  the  shop%loor In  January  2012mardi 6 mars 12
  • 6. In-­‐store  media  observed  on  the  shop%loor In  January  2012mardi 6 mars 12
  • 7. February  2012 Do’s  &  Don’ts  in  in-­‐store  communicationmardi 6 mars 12
  • 8. In-­‐store  media  observed  on  the  shop%loor In  February  2012mardi 6 mars 12
  • 9. In-­‐store  media  observed  on  the  shop%loor In  February  2012mardi 6 mars 12
  • 10. In-­‐store  media  observed  on  the  shop%loor In  February  2012mardi 6 mars 12
  • 11. Contact  &  information   Vincent  De  Coster  +32  475  86  50  34 shop3loorbe@me.com http://www.linkedin.com/in/shop3loorbe http://www.twitter.com/shop3loormardi 6 mars 12

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