Shop%loor.be	  SCAN                       Scanning	  in-­‐store	  execution,	  training	  staff                           ...
In-­‐store	  ef%iciency	  is	  depending	  on	  ....      ๏          Store	  concept	  leveraging	                   diffe...
In-­‐store	  execution	  faults	  or	  shortages       not	  in	  your	  store	  ?	                                       ...
Shop%loor.be	  SCAN	  :	  in	  practise	  ?           ๏           Audit	  of	  in-­‐store	  execution,	  focusing	  on    ...
Contact	  &	  information	                         Vincent	  De	  Coster	  +32	  475	  86	  50	  34                       ...
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Shopfloor scan scanning in-store execution, training staff - introduction

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Shopfloor scan scanning in-store execution, training staff - introduction

  1. 1. Shop%loor.be  SCAN Scanning  in-­‐store  execution,  training  staff Shop%loor.be  SCAN  -­‐  introductionsamedi 11 février 12
  2. 2. In-­‐store  ef%iciency  is  depending  on  .... ๏ Store  concept  leveraging   differentiation ๏ State-­‐of-­‐the-­‐art  in-­‐store   execution,  meaning  at  least  : ‣ Readability  :  can   shoppers  understand  the   proposal  ? ‣ Shoppability  :  does  in-­‐ store  execution  allow   4luent  shopping  process  ? ‣ Shopping  basket  :  does   in-­‐store  execution  lead  to   rise  of  shopping  basket  ?samedi 11 février 12
  3. 3. In-­‐store  execution  faults  or  shortages not  in  your  store  ?   ๏ In-­‐store  execution  is  all   about  details ...  it’s  also  about  staff   managing  day-­‐to-­‐day   implementation ๏ Does  staff  take  enough   time  to  analyse  ef%iciency   of  execution  ? ๏ Here  are  some  of  recent   don’ts  observed  on  the   shop%loor.       More  cases  ?    Click  heresamedi 11 février 12
  4. 4. Shop%loor.be  SCAN  :  in  practise  ? ๏ Audit  of  in-­‐store  execution,  focusing  on ‣ Permanent  merchandising ‣ Promotional  merchandising ‣ Price  communication ‣ Promotional  communication ๏ Output  presented  during  a  workshop/training  session  dedicated  to  your  staff.    we   cover  : ‣ Basics  about  shopper  behaviour  during  shopping  process  and  merchandising  translation ‣ Do’s  &  don’ts  in  execution  observed  in  your  store ‣ Inspiring  do’s  &  don’ts  observed  in  other  stores ๏ Timing  and  budget  : ‣ Audit  =  day  1    >>>  Workshop/training  session  =  week  +2 ‣ Budget  :  1.600€/storesamedi 11 février 12
  5. 5. Contact  &  information   Vincent  De  Coster  +32  475  86  50  34 shopOloorbe@me.com http://www.linkedin.com/in/shopOloorbe http://www.twitter.com/shopOloorsamedi 11 février 12

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