ShopSocially Webinar on how LinenTablecloth added $1.8M Incremental Revenues using Social Media
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ShopSocially Webinar on how LinenTablecloth added $1.8M Incremental Revenues using Social Media

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Tablecloth is not exactly a ‘social’ category. Yet LinenTablecloth has been highly successful in leveraging social media to increase sales, revenues, user engagement and Facebook fans. ...

Tablecloth is not exactly a ‘social’ category. Yet LinenTablecloth has been highly successful in leveraging social media to increase sales, revenues, user engagement and Facebook fans.

After disappointing results from Facebook ads, they decided to take a different approach and focused on making their e-commerce website more social. LinenTablecloth has reaped healthy benefits from adopting the ShopSocially social commerce strategy of adding social commerce modules to their e-commerce website. Besides a 4X increase in sales conversion rate for social traffic generated through ShopSocially apps, LinenTablecloth got an incremental revenue of $1.8M through social commerce.

ShopSocially conducted a Webinar on this social commerce success story of LinenTablecloth on August 28th. Marketing manager from LinenTablecloth Ashley Thomas presented the webinar along with ShopSocially CEO Jai Rawat. It was a huge success with more than 200 people attending the Webinar and actively interacting with questions and comments. This is the presentation used for this Webinar.

To know more about how ShopSocially can help you in your social commerce initiatives, please visit ShopSocially.com or write to us at info@shopsocially.com.

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ShopSocially Webinar on how LinenTablecloth added $1.8M Incremental Revenues using Social Media ShopSocially Webinar on how LinenTablecloth added $1.8M Incremental Revenues using Social Media Presentation Transcript

  • Company Confidential 1 How LinenTablecloth added $1.8M in Incremental Revenue using Social Media? Ashley Thomas Marketing Director Jai Rawat CEO
  • Company Confidential 2 • Comprehensive Social Commerce Platform • Started in 2010 • 150+ Brand name customers • Focused on generating ROI LinkShare Technology Genius Award Most promising private companies 2013 Featured in a recent Social Commerce case study Top Startup Award Ask-a-Friend Get-a-Fan Refer-a-Friend Social Connect Social Login Viral Offer Sharing Viral Flash Sale Share-a-Purchase Share on Mobile Shopping Community Product Stories
  • Company Confidential 3
  • Company Confidential 4 • #1 online retailer for supplies and table linens • Started in 2005 by Ron & Maggie Berrett • Located in Portland, Oregon • 50+ employees • $20 million+ in revenues in 2012
  • Company Confidential 5 Marketing Strategies • SEO – Highly effective but very competitive – Goal: Improve SEO rank • PPC – Effective but expensive – Goal: Improve traffic conversion rate • Email Newsletters – Highly effective – Goal: Acquire more email subscribers
  • Company Confidential 6 Social – 1st Attempt Off-site Strategy • What we did – Facebook Ads for driving sales – Facebook Ads for acquiring fans • Results - Expensive - Low ROI - Poor quality fans (low engagement rate) • Reasons - Lack of purchase intent - Hard to find fans genuinely interested in our brand/products
  • Company Confidential 7 Forrester Research on Consumer Trust
  • Company Confidential 8 Social – 2nd Attempt On-site Strategy • What we did – Added social modules on LinenTablecloth.com – Users interacted with these modules without ever leaving the site • Results - Highly cost effective - Significant increase in engagement & conversion - SEO rank uplift - High quality fans - Email subscribers - Word-of-mouth branding • Reasons - Capitalized on existing purchase intent - Made our users feel more valued - Word-of-mouth (C2C) is more trusted than B2C
  • Company Confidential 9 Decision Criteria? A+ team Comprehensive social platform Hosted solution, Easy setup Proven results
  • Company Confidential 10 Example : Get-a-Fan Module
  • Company Confidential 11 • Like gated coupon (15% off) • Creative use of built-in targeting options. E.g. • Targeting paid vs. free traffic • Home page vs. other pages etc. • Use of built-in auto-scheduling options
  • Company Confidential 12 Results
  • Company Confidential 13 1. Qualified Fan Acquisition
  • Company Confidential 14 2. 4x Higher Sales Conversion 1. Qualified Fan Acquisition
  • Company Confidential 15 2. 4x Higher Sales Conversion 1. Qualified Fan Acquisition 3. New Email Subscribers
  • Company Confidential 16 4. SEO Uplift 2. 4x Higher Sales Conversion 1. Qualified Fan Acquisition 3. New Email Subscribers SEO Correlation Factors Source: searchmetrics
  • Company Confidential 17 4. SEO Uplift 2. 4x Higher Sales Conversion 1. Qualified Fan Acquisition 3. New Email Subscribers 5. Word-of-Mouth Virality
  • Company Confidential 18 Ask-a-Friend
  • Company Confidential 19 Refer-a-Friend
  • Company Confidential 20 Viral Flash Sale
  • Company Confidential 21 Share-a-Purchase
  • Company Confidential 22 Results Dashboard ($20 higher AOV) Yearly rev. uplift Conversion rate upliftIncremental salesNew fans Email subscribers
  • Company Confidential 23 PPC SEO Uplift Improved conversion from PPC traffic made it more efficient/affordable Increase in qualified email subscribers Our social strategy is boosting our key marketing priorities ..and is also adding significant additional benefits High quality fans Higher AOV Word-of-Mouth virality $AOV
  • Company Confidential 24 Shopping Community
  • Company Confidential 25 Product Stories
  • Company Confidential 26 Social Connect
  • Company Confidential 27 Share-on-Mobile
  • Company Confidential 28 Viral Offer Sharing
  • Company Confidential 29
  • Company Confidential 30 PPC SEO Uplift Improved conversion from PPC traffic made it more efficient/affordable Increase in qualified email subscribers Our social strategy is boosting our key marketing priorities ..and is also adding significant additional benefits High quality fans Higher AOV Word-of-Mouth virality $AOV
  • Company Confidential 31 Special Offer for today’s attendees SSHoliday13 Mention the code above to get one free month or an iPad mini with one year subscription rob@ShopSocially.com jai@ShopSocially.com http://shopsocially.com +1 650 701 7759