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Propel Social Commerce Using Deep Insights from Social Media Analytics
 

Propel Social Commerce Using Deep Insights from Social Media Analytics

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Social media marketing is all about using social data to refine your customer segments and making customized and compelling offers to these segments which customers cannot refuse. To achieve this, the ...

Social media marketing is all about using social data to refine your customer segments and making customized and compelling offers to these segments which customers cannot refuse. To achieve this, the key things marketers’ needs are (a) access to social profiles data of these customer segments; and (b) tools to understand and act upon it.

Facebook provides this rich data; but to make use of it, advertiser necessarily has to use Facebook advertising platform and spend on Facebook. This is where ShopSocially steps in!

ShopSocially’s social commerce platform empowers an online retailer to leverage the rich social profile data from Facebook for advertising on THEIR OWN SITE! This will not only make your social media marketing efforts extremely targeted, but also will reveal to you deep insights into social behavior of your website users. You can find out what are the exact likes and interests of your customers and run on your website itself very highly targeted social marketing campaigns based on these insights.

Step I: Collecting Social Profile Data

First step in achieving this social commerce success is to collect social profiles. Users on your e-commerce website have high purchase intent, and with additional incentives, they are willing to share their social profile data with your brand. Context sensitive incentives work really well. ShopSocially apps like Social Connect allow an e-tailer to offer incentives to its website users to connect with your e-commerce brand. In the process, app also collects rich social profiles of these users. Through this, online retailer can get access to useful information like:

User’s gender, birthday and age
Number of Facebook friends
Geo-location
Interests and Likes

Step II: Gaining Deep Understanding of Social Personas of Website Users

Once you have started collecting social profiles, second step is to derive deep insights into social personas of your website users. ShopSocially reporting engine allows retailer to visualize social profiles data in a meaningful manner and identify patterns to be used for targeted social media efforts.

Step III: Leveraging Social Profile Data for Targeted Social Commerce Campaigns:

Online retailers can make most of these rich social media insights to create highly targeted campaigns with a high ROI potential. Here are a few examples:

Users with large number of Facebook friends can be leading social influencers for the brand. Offering them discount to tempt them into sharing their purchases on Facebook or referring a product to their friends can bring in high quality social referral traffic for the retailer

Users with birthday in coming days or weeks would be delighted to receive a customized offer for their birthday. Chances of conversions will be intuitively higher in such cases
ShopSocially’s social commerce platform enables you to do all of the above and many more exciting targeting combinations.

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    Propel Social Commerce Using Deep Insights from Social Media Analytics Propel Social Commerce Using Deep Insights from Social Media Analytics Presentation Transcript

    • Company Confidential 1 Propel Social Commerce Using Deep Insights from Social Media Analytics ShopSocially Blog Post
    • Company Confidential 2 • Social profiles data is a rich source of customer preferences and can help marketers in doing very targeted advertising campaigns • Facebook provides this rich data; but to make use of it, advertiser necessarily has to use Facebook advertising platform and spend on Facebook • ShopSocially’s social commerce platform empowers an online retailer to leverage the rich social profile data from Facebook for advertising on THEIR OWN SITE! Using Facebook Profiles Data on YOUR OWN SITE
    • Company Confidential 3 • ShopSocially enables you to find out what are the exact likes and interests of your customers as mentioned in their Facebook profiles • Based on these insights, you can run – ON YOUR WEBSITE ITSELF – very highly targeted social marketing campaigns • This can significantly increase ROI of campaigns and also provide deep insights about your customers Using Facebook Profiles Data on YOUR OWN SITE
    • Company Confidential 4 Step 1: Collecting social profiles data Step 2: Gaining deep understanding of Social personas of website users Step 3: Leveraging social profile data for targeted social commerce campaigns: How to Use Facebook Social Profiles Data for Advertising on Your Own Site?
    • Company Confidential 5 Step 1: Collecting Social Profile Data • Use ShopSocially app to incentivize users on website to connect with your brand and share profile data • ShopSocially apps allows retailers to access following data of user: – User’s gender, birthday and age – Number of Facebook friends – Geo-location – Interests and Likes
    • Company Confidential 6 • ShopSocially reporting engine helps retailer to visualize Facebook profile data and gain deeper insights Distribution of Social Profiles based on Gender Step 2: Gaining Deep Insights into Social Personas of Website Users
    • Company Confidential 7 • ShopSocially reporting engine helps retailer to visualize Facebook profile data and gain deeper insights Distribution of Social Profiles based on Number of Facebook Friends & Age Step 2: Gaining Deep Insights into Social Personas of Website Users
    • Company Confidential 8 • ShopSocially reporting engine helps retailer to visualize Facebook profile data and gain deeper insights Interest cloud for social profiles Step 2: Gaining Deep Insights into Social Personas of Website Users
    • Company Confidential 9 Step 3: Leveraging Social Profile Data for Targeted Social Commerce Campaigns • Retailers can do highly targeted campaigns with high ROI potential • Starting from basic gender & location based targeting to pin-pointed targeting like – Users with more than 500 Facebook friends (social influencers targeting) – Users with birthdays coming in upcoming days/ weeks (personal event based targeting) – Users with specific mentioned interests (personal interest based targeting
    • Company Confidential 10 For more details, check the blog post at: http://blog.shopsocially.com/2013/08/16/propel- social-commerce-using-deep-insights-from-social- media-analytics/ Interested – Read More on ShopSocially