Tactics To ReduceBarriers to Conversion
Welcome!5 Tactics to Reduce Barriers toConversionSean Cook, CEO of ShopVisible                                  2
Tactic 1           3
Optimize Product SearchCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037   4
Why?                                        • 66% of shoppers begin product                                            res...
6
How?• If on a commerce platform:   • Single product found redirect - take searchers directly to the       product page.   ...
8
Tactic 2           9
Include Ratings & ReviewsCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037   10
Why?• Approximately 50% of U.S. Online Shoppers use  ratings and reviews to inform purchasing decisions  monthly.• Shopper...
How?• Offer shoppers incentives  for posting reviews.• Create review categories  to make them more  accurate and helpful.•...
Tactic 3           13
Implement Social Sign-InCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037   14
Why?                                                      Barriers annoy                                                  ...
66% of consumers                                                     prefer to use an                                     ...
What does this mean to you?• Average page views increase 150%   by shopper logins via social   credentials.   - Gigya• Con...
How?• If on a commerce platform:     • Implement their native functionality, if available.     • Leverage partnerships the...
Tactic 4           19
Make The Checkout Form SimpleCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037   20
Why?                                                            Average cart          65%                                 ...
How?• Eliminate unnecessary elements – don’t take the  shopper out of checkout.• Keep the shopper on a clear checkout path...
COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037   23
COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037   24
Tactic 5           25
Increase Payment OptionsCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037   26
Why?• Speed. Reduce friction to make checkout fast.• Convenience. Make shopping easy and enjoyable.• Flexibility. Give sho...
ShopVisible Study : Alternative Payments                                                                 Web-Only Transact...
ShopVisible Study : Alternative Payments                                                                 Mobile Transactio...
CHECKOUTAlign Options To User ExperienceOur study showed mobile users preferred “single click”alternative payment options ...
How?• If on a commerce platform:     • Talk to your provider about enabling the functionality of          your site(s).• I...
Thank You!     Sean Cook        CEO www.shopvisible.com    @ShopVisible
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5 Tactics To Reduce Barriers To Conversion

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5 Tactics To Reduce Barriers To Conversion

  1. 1. Tactics To ReduceBarriers to Conversion
  2. 2. Welcome!5 Tactics to Reduce Barriers toConversionSean Cook, CEO of ShopVisible 2
  3. 3. Tactic 1 3
  4. 4. Optimize Product SearchCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 4
  5. 5. Why? • 66% of shoppers begin product research online. • For those shoppers who begin product research via Google, 37% move on to a retail hub.COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 5
  6. 6. 6
  7. 7. How?• If on a commerce platform: • Single product found redirect - take searchers directly to the product page. • Enhanced product weighting – put most searched for items on top.• If using an in-house solution: • Talk to specialized solution vendors. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 7
  8. 8. 8
  9. 9. Tactic 2 9
  10. 10. Include Ratings & ReviewsCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 10
  11. 11. Why?• Approximately 50% of U.S. Online Shoppers use ratings and reviews to inform purchasing decisions monthly.• Shopper-generated content helps improve product pages, credibility and SEO.COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 11
  12. 12. How?• Offer shoppers incentives for posting reviews.• Create review categories to make them more accurate and helpful.• Display reviews prominently on the product page.COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 12
  13. 13. Tactic 3 13
  14. 14. Implement Social Sign-InCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 14
  15. 15. Why? Barriers annoy consumers and lead to cart abandonment.COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 15
  16. 16. 66% of consumers prefer to use an existing account rather than create a new one. - Blue ResearchCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 16
  17. 17. What does this mean to you?• Average page views increase 150% by shopper logins via social credentials. - Gigya• Conversion rates increase 10-50% 1.46 BILLION USERS for marketers using social sign-in. - Janrain COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 17
  18. 18. How?• If on a commerce platform: • Implement their native functionality, if available. • Leverage partnerships they have with vendors.• If using an in-house solution: • Talk to specialized solution vendors.COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 18
  19. 19. Tactic 4 19
  20. 20. Make The Checkout Form SimpleCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 20
  21. 21. Why? Average cart 65% abandonment ratesCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 21
  22. 22. How?• Eliminate unnecessary elements – don’t take the shopper out of checkout.• Keep the shopper on a clear checkout path and provide confirmation along the way.• Visually highlight payment icons and trust badges.COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 22
  23. 23. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 23
  24. 24. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 24
  25. 25. Tactic 5 25
  26. 26. Increase Payment OptionsCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 26
  27. 27. Why?• Speed. Reduce friction to make checkout fast.• Convenience. Make shopping easy and enjoyable.• Flexibility. Give shoppers options on how to pay.COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 27
  28. 28. ShopVisible Study : Alternative Payments Web-Only Transactions • 62% Credit Card • 38% Alternative Payment o 17% PayPal o 13% Amazon o 8% Google CheckoutCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 28
  29. 29. ShopVisible Study : Alternative Payments Mobile Transactions • 78% Alternative Payment o 46% PayPal o 32% Amazon Payments • 22% Credit CardCOPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 29
  30. 30. CHECKOUTAlign Options To User ExperienceOur study showed mobile users preferred “single click”alternative payment options on mobile devices. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 30
  31. 31. How?• If on a commerce platform: • Talk to your provider about enabling the functionality of your site(s).• If using an in-house solution: • Contact alternative payment providers directly. • Their directions take you through implementation.COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 31
  32. 32. Thank You! Sean Cook CEO www.shopvisible.com @ShopVisible

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