Mark Leo - Developing the Photographer, Not the Image - Presentation Transcript
Developing the
Photographer
not the image
by Mark Leo
Sunday, June 7, 2009 1
Introduction
Sunday, June 7, 2009 2
Sunday, June 7, 2009 3
Sunday, June 7, 2009 3
Sunday, June 7, 2009 3
Sunday, June 7, 2009 3
Sunday, June 7, 2009 4
Sunday, June 7, 2009 5
How do you develop
yourself?
Sunday, June 7, 2009 6
Areas for development
Sunday, June 7, 2009 7
Technical
Sunday, June 7, 2009 8
Technical
Sunday, June 7, 2009 8
Technical
Sunday, June 7, 2009 8
Technical
Sunday, June 7, 2009 8
Technical
Sunday, June 7, 2009 8
Business
Sunday, June 7, 2009 9
Business
Marketing
Sunday, June 7, 2009 9
Business
Marketing
Negotiation skills
Sunday, June 7, 2009 9
Business
Marketing
Negotiation skills
Accounting skills
Sunday, June 7, 2009 9
Business
Marketing
Email etiquette
Negotiation skills
Accounting skills
Sunday, June 7, 2009 9
Business
Marketing
Email etiquette
Negotiation skills
Investments
Accounting skills
Sunday, June 7, 2009 9
Business
Marketing
Email etiquette
Negotiation skills
Investments
Accounting skills
Project management
Sunday, June 7, 2009 9
Business
Marketing
Email etiquette
Negotiation skills
Investments
Accounting skills
Contracting
Project management
Sunday, June 7, 2009 9
Business
Marketing
Email etiquette
Human resources
Negotiation skills
Investments
Accounting skills
Contracting
Project management
Sunday, June 7, 2009 9
Business
Marketing
Email etiquette
Human resources
Negotiation skills
Investments
Accounting skills
Finances
Contracting
Project management
Sunday, June 7, 2009 9
Personal
Sunday, June 7, 2009 10
Personal
Sunday, June 7, 2009 10
Personal
Sunday, June 7, 2009 10
Personal
Sunday, June 7, 2009 10
Don’t you want to
invest in yourself?
Sunday, June 7, 2009 11
Sunday, June 7, 2009 12
What is your vision?
Sunday, June 7, 2009 12
What is your vision?
What are your goals?
Sunday, June 7, 2009 12
What is your vision?
What are your goals?
What are your objectives?
Sunday, June 7, 2009 12
Developing your own
personal development plan
Sunday, June 7, 2009 13
Project Management
Process Groups
Sunday, June 7, 2009 14
Project Management
Process Groups
Initiating
Sunday, June 7, 2009 14
Project Management
Process Groups
Planning
Initiating
Sunday, June 7, 2009 14
Project Management
Process Groups
Planning
Initiating
Executing
Sunday, June 7, 2009 14
Project Management
Process Groups
Monitoring
& Controlling
Planning
Initiating
Executing
Sunday, June 7, 2009 14
Project Management
Process Groups
Monitoring
& Controlling
Planning
Initiating Closing
Executing
Sunday, June 7, 2009 14
Sunday, June 7, 2009 15
Objectives
Sunday, June 7, 2009 15
Personal
Development
Planning
Objectives
Sunday, June 7, 2009 15
Personal
Development
Planning
Objectives
Executing
Sunday, June 7, 2009 15
Monitoring
& Reflection
Personal
Development
Planning
Objectives
Executing
Sunday, June 7, 2009 15
Monitoring
& Reflection
Personal
Development
Planning
Objectives Satisfaction
Executing
Sunday, June 7, 2009 15
Setting SMART objectives
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S
M
A
R
T
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S pecific
M
A
R
T
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S pecific
M easurable
A
R
T
Sunday, June 7, 2009 17
S pecific
M easurable
A ccurate
R
T
Sunday, June 7, 2009 17
S pecific
M easurable
A ccurate
R ealistic & tangible
T
Sunday, June 7, 2009 17
S pecific
M easurable
A ccurate
R ealistic & tangible
T ime bound
Sunday, June 7, 2009 17
Planning
Sunday, June 7, 2009 18
What are your career
aspirations?
Sunday, June 7, 2009 19
Career Aspirations
Sunday, June 7, 2009 20
Career Aspirations
Give serious thought
Sunday, June 7, 2009 20
Career Aspirations
Give serious thought
Talk to a mentor
Sunday, June 7, 2009 20
Career Aspirations
Give serious thought
Talk to a mentor
Read the “Seven Habits of Highly Effective People”
Sunday, June 7, 2009 20
Career Aspirations
Give serious thought
Talk to a mentor
Read the “Seven Habits of Highly Effective People”
Create a personal mission statement
Sunday, June 7, 2009 20
Do you have a mission
statement?
Sunday, June 7, 2009 21
Let the first act of every morning be to make the following resolve for the
day:
* I shall not fear anyone on Earth.
* I shall fear only God.
* I shall not bear ill will toward anyone.
* I shall not submit to injustice from anyone.
* I shall conquer untruth by truth.
* And in resisting untruth, I shall put up with all suffering.
Sunday, June 7, 2009 22
Let the first act of every morning be to make the following resolve for the
day:
* I shall not fear anyone on Earth.
* I shall fear only God.
* I shall not bear ill will toward anyone.
* I shall not submit to injustice from anyone.
* I shall conquer untruth by truth.
* And in resisting untruth, I shall put up with all suffering.
Mahatma Gandhi
Sunday, June 7, 2009 22
"To keep the lamp burning, we have
to keep putting oil in it."
Sunday, June 7, 2009 23
"To keep the lamp burning, we have
to keep putting oil in it."
Mother Theresa
Sunday, June 7, 2009 23
http://www.franklincovey.com/msb
Sunday, June 7, 2009 24
Define your needs and skills
Sunday, June 7, 2009 25
Sunday, June 7, 2009 26
What are your strengths?
Sunday, June 7, 2009 26
What are your strengths?
What are your areas of development?
Sunday, June 7, 2009 26
What are your strengths?
What are your areas of development?
What development needs can you identify?
Sunday, June 7, 2009 26
Create your action list
Sunday, June 7, 2009 27
Create your action list
Set realistic goals
Sunday, June 7, 2009 27
Create your action list
Set realistic goals
Think short term and also long term
Sunday, June 7, 2009 27
Create your action list
Set realistic goals
Think short term and also long term
Set a timeline for each action
Sunday, June 7, 2009 27
Create your action list
Set realistic goals
Think short term and also long term
Set a timeline for each action
Constantly reflect upon your list
Sunday, June 7, 2009 27
Create your action list
Set realistic goals
Think short term and also long term
Set a timeline for each action
Constantly reflect upon your list
Does it align to your objectives?
Sunday, June 7, 2009 27
Create your action list
Set realistic goals
Think short term and also long term
Set a timeline for each action
Constantly reflect upon your list
Does it align to your objectives?
Does it align to your Vision?
Sunday, June 7, 2009 27
Example
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Example
Vision: To be a successful wedding photographer
Sunday, June 7, 2009 28
Example
Vision: To be a successful wedding photographer
Short term objectives
Sunday, June 7, 2009 28
Example
Vision: To be a successful wedding photographer
Short term objectives Long term objectives
Sunday, June 7, 2009 28
Example
Vision: To be a successful wedding photographer
Short term objectives Long term objectives
Build up technical skills
Build up post processing skills
Build up album design skills
Sunday, June 7, 2009 28
Example
Vision: To be a successful wedding photographer
Short term objectives Long term objectives
Build up technical skills Build up 2nd shooting team
Build up post processing skills Outsource website design
Build up album design skills Establish market outside
Sunday, June 7, 2009 28
Example
Vision: To be a successful wedding photographer
Short term objectives Long term objectives
Build up technical skills Build up 2nd shooting team
Build up post processing skills Outsource website design
Build up album design skills Establish market outside
Actions list Actions List
Sunday, June 7, 2009 28
Example
Vision: To be a successful wedding photographer
Short term objectives Long term objectives
Build up technical skills Build up 2nd shooting team
Build up post processing skills Outsource website design
Build up album design skills Establish market outside
Actions list Actions List
Attend Shootfest
Read Scott Kelby’s book
Attend workshop
Watch One Light DVD
Sunday, June 7, 2009 28
Example
Vision: To be a successful wedding photographer
Short term objectives Long term objectives
Build up technical skills Build up 2nd shooting team
Build up post processing skills Outsource website design
Build up album design skills Establish market outside
Actions list Actions List
Attend Shootfest Train 2nd photographer
Read Scott Kelby’s book Find web designer
Attend workshop Advertise on overseas magazines
Watch One Light DVD Build up web presence
Sunday, June 7, 2009 28
Execution
Sunday, June 7, 2009 29
What are the common pitfalls?
Sunday, June 7, 2009 30
Sunday, June 7, 2009 31
No time?
Sunday, June 7, 2009 31
No time?
Procrastination?
Sunday, June 7, 2009 31
No time?
Procrastination?
Fear?
Sunday, June 7, 2009 31
No time?
Procrastination?
Fear?
Everything is fine?
Sunday, June 7, 2009 31
No time?
Procrastination?
Fear?
Everything is fine?
Finances?
Sunday, June 7, 2009 31
Monitoring & Reflection
Sunday, June 7, 2009 32
Take time to reflect on your actions
Sunday, June 7, 2009 33
Sunday, June 7, 2009 34
Which training are effective?
Sunday, June 7, 2009 34
Which training are effective?
Are they worth your time and money?
Sunday, June 7, 2009 34
Which training are effective?
Are they worth your time and money?
Does it really meet my objectives?
Sunday, June 7, 2009 34
Which training are effective?
Are they worth your time and money?
Does it really meet my objectives?
Get feedback from your mentor
Sunday, June 7, 2009 34
Which training are effective?
Are they worth your time and money?
Does it really meet my objectives?
Get feedback from your mentor
Get an accountability partner
Sunday, June 7, 2009 34
Satisfaction
Sunday, June 7, 2009 35
Learn to celebrate your success
Sunday, June 7, 2009 36
Repeat the process until you experience
the success you want
Sunday, June 7, 2009 37
Recap
Sunday, June 7, 2009 38
Recap
Objectives
Sunday, June 7, 2009 38
Recap
Personal
Development
Planning
Objectives
Sunday, June 7, 2009 38
Recap
Personal
Development
Planning
Objectives
Executing
Sunday, June 7, 2009 38
Recap
Monitoring
& Reflection
Personal
Development
Planning
Objectives
Executing
Sunday, June 7, 2009 38
Recap
Monitoring
& Reflection
Personal
Development
Planning
Objectives Satisfaction
Executing
Sunday, June 7, 2009 38
Recap
Monitoring
V & Reflection V
i Personal i
Development
s Planning
s
i Objectives Satisfaction i
o Executing o
n n
Sunday, June 7, 2009 38
Sources of training
Websites
Internet Videos
Forums
Books Conferences
DVDs Workshops
Sunday, June 7, 2009 39
Do you have any questions?
Sunday, June 7, 2009 40
Thank you!
- @markleo82
Blog - http://www.markleo.net/blog
Email - mark.leo@gmail.com
Facebook - Mark Leo
Sunday, June 7, 2009 41
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