Kee Sitt - Pricing Your Videography Services

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Where do you start in determining prices for your services? What are the things to take into consideration?

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Kee Sitt - Pricing Your Videography Services

  1. 1. PRICING YOUR WEDDING VIDEOGRAPHY SERVICES Lim Kee Sitt Founder / Visual Storyteller www.keesitt.com www.weddingstory.com.my
  2. 2. PENANG
  3. 3. My Story
  4. 4. Why Wedding Videography?
  5. 5. What makes people eager to hire you?
  6. 6. the amazing wedding videos you can produce
  7. 7. the extraordinary services you provide
  8. 8. your brand image
  9. 9. a good value!
  10. 10. The Relationship between Value & Price
  11. 11. Value is much less than Price (extremely difficult to sell)
  12. 12. Value is less than Price (Selling is slow)
  13. 13. Value = Price (Selling is at a normal pace)
  14. 14. Value is more than price (selling is fast)
  15. 15. Value is much more than price (selling is extremely fast)
  16. 16. Value = brand image + product + service
  17. 17. A well chosen price should
  18. 18. Achieve your financial goals
  19. 19. Fit the realities of the marketplace
  20. 20. Support your positioning
  21. 21. Good Price A price you do not make a loss and do not place you at no demand
  22. 22. Before you put a price to your package...ask
  23. 23. Who is my targeted client? Age, Income, Location
  24. 24. What is my experience and skills?
  25. 25. What is my goals?
  26. 26. Package Costing
  27. 27. An example
  28. 28. Videographer fee for 10 hours RM 500
  29. 29. Editors Fee for 20 hours of editing RM 1000
  30. 30. Equipments Camera, lighting, audio, NLE etc RM 300
  31. 31. Overheads Electricity, Petrol, Rental, Phone etc RM 100
  32. 32. Consumables Tapes, Ink, DVD, Paper, Packaging RM 100
  33. 33. Marketing and Promotion RM 100
  34. 34. Estimated Total Cost RM 2,100
  35. 35. How much profit do you want?
  36. 36. Two common question prospect ask
  37. 37. Why are you charging more than other?
  38. 38. Is there discount?
  39. 39. Believe in your work
  40. 40. Know your value
  41. 41. Don’t sell yourself short
  42. 42. Q&A

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