PRICING YOUR
WEDDING VIDEOGRAPHY
SERVICES
Lim Kee Sitt
Founder / Visual Storyteller
www.keesitt.com
www.weddingstory.com.my

PENANG

My Story

Why Wedding Videography?

What makes
people eager
to hire you?

the amazing wedding videos
you can produce

the extraordinary
services you provide

your brand image

a good value!

The Relationship
between
Value & Price

Value is much less than Price
(extremely difficult to sell)

Value is less than Price
(Selling is slow)

Value = Price
(Selling is at a normal pace)

Value is more than price
(selling is fast)

Value is much more than price
(selling is extremely fast)

Value = brand image + product +
service

A well chosen
price should

Achieve your financial goals

Fit the realities of the marketplace

Support your positioning

Good Price
A price you do not make a loss
and do not place you at no demand

Before you put a price to
your package...ask

Who is my targeted client?
Age, Income, Location

What is my experience and skills?

What is my goals?

Package Costing

An example

Videographer fee for 10 hours
RM 500

Editors Fee for 20 hours
of editing
RM 1000

Equipments
Camera, lighting, audio, NLE etc
RM 300

Overheads
Electricity, Petrol, Rental, Phone
etc
RM 100

Consumables
Tapes, Ink, DVD, Paper, Packaging
RM 100

Marketing and Promotion
RM 100

Estimated Total Cost
RM 2,100

How much profit do you want?

Two common question
prospect ask

Why are you charging
more than other?

Is there discount?

Believe in your work

Know your value

Don’t sell yourself short

Q&A