Jenny Sun - Branding Yourself

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Know your strengths and weaknesses as a photographer, and the importance of branding

Published in: Art & Photos, Business, Technology
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Jenny Sun - Branding Yourself

  1. 1. BRANDING WHAT IS A BRAND?
  2. 2. Brand: A collection of perceptions in the mind of the consumer.
  3. 3. Branding is AS important as taking nice photos and investing money into your business.
  4. 4. Why? Because it is what will make you STAND OUT
  5. 5. GO BACK TO THE BASICS.
  6. 6. YOU. WHO ARE YOU?
  7. 7. The core of your brand: DEFINING WHO YOU ARE • Describe you in 5 words • Strengths & weaknesses
  8. 8. MY STRENGTHS • Writer • Outgoing, friendly personality • Film / Design background • I am a girl
  9. 9. MY WEAKNESSES: • Inexperienced • No portfolio • Limited gear • I am a girl
  10. 10. STYLE. Your style should be a true visual representation of your brand.
  11. 11. The supermarket photographer. When you do everything, you send mixed signals to your clients. RESULT? THEY DON’T REMEMBER YOU Be careful of what you put on your blog and website.
  12. 12. The LOOK BOOK. - Compilation of images that inspire you - What you like/inspired by will influence your style
  13. 13. Clear style + clear brand = • Reduces price/service comparison clients • Helps attract clients who love YOU, and YOUR WORK. • You are unique.
  14. 14. 4 Practical tips. - Don’t let others define you or your brand - Spend money on what is IMPORTANT. - Pick and study brands you like - DO IT.

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