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Ema's Mega #MENA Social Media Trends 2014

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An overview of key trends in social media taking place in the Middle East.

An overview of key trends in social media taking place in the Middle East.

Published in: Marketing, Business, Technology

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  • 1. Ema‟s Mega Trends For Social Media in Middle East 2014 @emalinaker http://emalinakeruae.tumblr.com/
  • 2. Google Plus Comes Of Age 343 Million Users Makes Google + the second largest platform in terms of monthly users It ties your activities to search It will start to become the „one size fits all‟ platform as it ties video, with search, local content and demographics
  • 3. MOBILE IS KING
  • 4. Mobile in the middle Mobile technology and behavior is at the center of our current digital ecosystem, including web, social and search activities Social Networks Websites SOCIAL SHARING SEARCH ENGINES Paid Media 4
  • 5. Big Data Dilemmas The millenials that live and work in the Middle East region maybe tech savvy and carry smart phones but they have limited data or no data at all especially in Egypt, Levant and North Africa Free Wifi and internet services will reap dividends to those venues and retailers that provide it
  • 6. App-based Marketing/Gaming is Booming We are seeing a big increase in application usage and development especially in Saudi, Qatar and the UAE. Telling stories through apps that embody a brand‟s character will be increasingly popular Community gaming on tablets in particular is growing at a vast pace with over 11.8 million daily active users in MENA* *Source: AlistDaily October 2013 6
  • 7. Social Driving Commerce 7
  • 8. Understanding the Social Shopper Will Be Paramount for Retailers in The Region
  • 9. Increased Trust in Ecommerce Will Lead To Boom The biggest spenders in the Middle East hail from Egypt, Saudi Arabia and the UAE which is also where social is most actively used. Qatar, Oman, Bahrain and Kuwait also have deep pockets with 90 million Internet users who spent a collective $9 billion online in 2012. By 2015, that region is expected to spend $15 billion. *Source: The Future of Commerce 2012
  • 10. M-commerce Driving High Ticket Purchasing Rise of the hyper connected, mobile, digital buyer means companies need to think mobile first moving into 2014 The research shows that purchase levels held steady at 68% across the study regions of Saudi Arabia, Qatar and UAE. M-commerce is becoming more established, which means that users are now migrating their spending on big-ticket physical items from the PC to mobile* *Source: MEF Third Global Consumer Survey for 2013
  • 11. The Dawn Of I-Commerce or Instagram Commerce • Already a HUGE trend in Kuwait I predict I-Commerce or Instagram commerce will become bigger in other countries across the Middle East – Egypt, Jordan and Lebanon are all ripe for this to take off in a big way in 2014
  • 12. VISUAL & INTEGRATED CONTENT EVOLUTION
  • 13. 50 years ago, David Ogilvy asked: “Are your ads looking more like magazine spreads yet?” 13 13
  • 14. We‟re Seeing Deeper Integration of Media OWNED Creating remarkable content Engaging the right influencers PAID EARNED Driving communities to advocate & take action
  • 15. Visual Storytelling Becomes More Prevalent
  • 16. Micro & disposable content important for capturing the youth markets
  • 17. Hyper Targeted Communications To Those That REALLY Matter
  • 18. SOCIAL EVENTS
  • 19. LIVE TV Will Become More Social
  • 20. SOCIAL & REAL LIFE EVENTS BECOME MORE INTEGRATED • With Expo 2020 being announced late November we saw the power of social media to drive engagement, reach and impact of the live celebrations taking place in Dubai that evening. The Twittersphere was awash with congratulatory tweets & Vines/Instavideos of the fireworks 20
  • 21. SOCIAL BECOMES STRATEGIC BUSINESS IMPERATIVE
  • 22. Social Will Start To Help Businesses in MENA Become Smarter
  • 23. Elevation of Social Media Managers To Social Strategists/Directors Write like a journalist, think like an editor. Be self-reflective. It’s a twofold process. Be an expert at understanding social dynamics, sociology, and behavioral psychology a top priority.Utilize gamification and storytelling techniques. Be objective in a subjective way. 70/30 Rule.