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Amul

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  • 1. 1. Bread Spread :-(a)Amul Butter - Table (salted) 100g , 500g - White (unsalted) 500g 3(b) Amul Lite 200g(c) Table Margarine 100g , 200g 6
  • 2. 2 . Powder Milk :-(a)Amulya (dairy whitener) - Pouch 3g, 25g, 50g, 200g, 500g, 1kg - Refill 200g - Tin 500g, 10kg(b) Sagar TCW (Tea Coffee Whitener) 50g, 200g, 500g, 1kg(c) Sagar SMP (Skimmed Milk Powder) 200g, 500g, 1kg(d) Amul Spray (Infant Milk Food) 4 - Pouch 50g, 200g, 500g, 1kg - Refill 200g, 500g, 1kg - Tin 500g, 1kg 26 - Amul Instant Formula 1&2 500g tin
  • 3. 3. Health Drinks :-(a)Amul Shakti - Pouch 25g, 50g, 200g, 500g - Refill 200g, 500g - Jar 200g, 500g 2(b) Nutramul 500g (Refill & Glass Jar) 10
  • 4. 4. For Cooking :-(a) Mithai Mate :- 400g, 7.5kg(b)Amul Ghee :- - Refill : 200ml, 1L Pouch : 500ml Tin : 1L, 2L, 5L(c) Sagar Ghee :- - Refill : 200ml, 1L Pouch : 500ml Tin : 1L, 2L, 5L 6(d) Utterly Delicious Pizza :- - Regular : 160g Preimium : 220g(e) Masti Dahi :- - Cups : 100g, 200g, 500g Pouch : 200g, 500g 25(f) Malai Panner :- - Frozen (diced) : 100g, 200g, 500g - Refrigerated (blocked) : 200g, 1kg
  • 5. 5.Fresh Milk :-(a) Amul Fresh Cream :- 125 ml, 200 ml, 500 ml, 1L(a) Amul Cool :- (Elaichi, Kesar, Rose, Coffee, Mango, Stawberry) 125 ml tetra wedge, 200 ml glass bottle, 200 ml tetra pack(c) Amul Milk :- - Amul Lite : 500 ml, 1 L - Taaza : 200 ml, 500 ml, 1 L 8 - Gold : 500 ml, 1L - Shakti : 500 ml, 1 L(d) Milk Pouch :- 200 ml, 500 ml, 1L 37(e) Amul Masti Butter Milk :- 125 ml, 200ml, 1 L
  • 6. 6. Desserts :-(a) Amul Shrikhand :- (Elaichi, Kesar, Badam Pista, Mango & Amarkhand) 100 g, 200 g, 500 g, I kg(b) Amul Gulab Jamun :- 500 g, 1 kg(c) Amul Chocolates :- Milk Chocolate 35 g Fruit & Nut 35 g 5 Almond Bar 35 g Amul Bindaaz Rich Dark Chocolate 30g Fundoo Chocolate Milk Chocolate 15g, 30g Chocozoo 500 g (tub), 260 g (tin) Amul Chef’s Cooking Chocolate (Classic, Premium) 500g 33(d) Amul Lassi :- (Kevda, Rose) 125 ml, 200 ml, 1 L(e) Amul Kool Café :- Glass : 200 ml Tetra Pack : 200 ml
  • 7. 7. Cheese :-(a) Amul Cheese :- Tin : 400 g Block : 200 g, 400g, 1kg Cube : 50g, 200g, 500g, 1kg Slices : 100 g, 200 g, 750 g(b) Amul Emmental Cheese :- 400 g, 5.5 kg wheel 5(c) Gauda Cheese :- 250 g, 1 kg(d) Amul Pizza Mozerella Cheese :- 200 g, 1 kg 20(e) Amul Cheese Spreads :- ( Peeper, Garlic, Plain) 200 g
  • 8. Product Line – Length :-• Average Line – Length = 33/7 = 4.4• Average Depth = 157/7 = 22.4 Product Lines Vertical Length Horizontal Depth Bread Spread 3 6 Powder Milk 4 26 Fresh Milk 8 37 Cheese 5 20 Cooking 6 25 Desserts 5 33 Health Drinks 2 10
  • 9. Product Mix Consistency :-• Raw material used is the same i.e. all are milk products•Employee knowledge and skills• Interline employee transfer is possible• Competition is pre-empted.• Manufacturing operation and equipments : • Most of the products go through the same type of processes
  • 10. Thank You

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