Content marketing distribution for startups done right!
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Content marketing distribution for startups done right!

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This is the presentation I gave on my 3rd time speaking at Barcamp Beijing on Nov 3rd, 2013. ...

This is the presentation I gave on my 3rd time speaking at Barcamp Beijing on Nov 3rd, 2013.

This presentation shows why content marketing is so important especially now when Google make most leading keywords as not provided.

Also, it shows a practical way to distribute the content you write as well as the content you read, which is not less important for your branding.

Enjoy! I certainly did!

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Content marketing distribution for startups done right! Content marketing distribution for startups done right! Presentation Transcript

  • Content Marketing Distribution For Startups Done Right Barcamp Beijing – November 3rd 2013
  • Short intro.. Entrepreneur from Israel  2 years in Beijing  Founder of StartupNoodle.com  Business development director at ikuramedia - The App Specialists.  Organizer of Lean startup Beijing Meetup ( Going to 600 members now! ) 
  • What is content marketing? Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers…. Source: http://en.wikipedia.org/wiki/Content_marketing Readers Content Clients
  • Why content marketing is so important?   Results are personalized. Your ranking depends on: ◦ ◦ ◦ ◦ ◦ Location Device (desktop, mobile) Social votes for content Interests and ~200+ parameters…. Conclusion: Very hard being ranked for a certain keyword because of so many parameters.
  • Great keywords, no SEO Only 2 visitors for each keyword. Bad Results?
  • Magic of Long Tail Keywords (Startup Noodle search traffic) Less than 10 visitors Many Keywords More than 10 visitors 10 Keywords ~3 times more traffic!
  • How powerful are social Networks? (Why share your content?) 66.55% of traffic comes from Linkedin, TW & FB Conclusion: Distribute what you write (and what you read…)
  • How to distribute your written content? Written Content Linkedin Manual Sharing Manual Sharing (VA) Automatic Sharing (Tweetily WP plugin) Twitter Facebook
  • How to distribute the content you read? Read Content Flipboard App Pocket App Buffer Google + Twitter Linkedin Facebook
  • Share your content effectively www.StartupNoodle.com Read Content Written Content Buffer Google + Twitter Linkedin Manual Sharing Pocket App Manual Sharing (VA) Automatic Sharing (Tweetily WP plugin) Flipboard App Facebook
  • Resources: How to Distribute Your Startup Blog Content Effectively for Best Results?  Tweetily - Tweet Your Posts Automatically!  Flipboard  Pocket  Buffer - A Smarter Way to Share on Social Media  ikuramedia – The App Specialists  Startup Noodle 