Microsoft work to help people and businesses throughout the world realize their full potential MISSION…
To get a workstation running Microsoft’s software onto every desk and eventually every home!!!!! VISION…
COMPUTER SOFTWARE: the collection of computer programs and related data that provide the instructions telling a computer what to do. Computer software accounts for 80% of total revenue for Microsoft Corp. PRODUCT….
PRODUCTS FROM COMPUTERSOFTWARE(MICROSFT CORP.)…. Windows Vista, Home Basic, Home Premium, Ultimate, Business, Enterprise Starter Edition Windows XP, Professional, Home, Media Center, other standard Windows operating systems. Windows 7
An earlier version of Windows, gives you the freedom to do what you want at home and at work simply, reliably, and securely.
(After October 22, 2010, you'll no longer be able to buy new PCs with Windows XP installed.)
A set of services Brings your online world together. Finally, the information you need, the people you care about, And powerful protection All at your fingertips. WINDOWS LIVE
Helps you reach beyond the page by making your browsing experience faster, easier, and safer than ever!
INTERNET EXPLORER 8
WINDOWS MULTIPOINT SERVER 2010 Provides a cost-effective solution for educational institutions, enabling more students and teachers to access technology by sharing a single computer. It is ideal for use in classrooms, labs and libraries.
A free program that Helps protect your computer Against pop-ups, slow performance, and security threats caused by spyware and other unwanted software. WINDOWS DEFENDER
Microsoft Security Essentials is now available for small business!
and always kept up to date so you can be assured your PC is protected by the latest technology.
All Microsoft Business Products All Server Products Microsoft Dynamics ERP & CRM Cloud Services Bing Maps Microsoft Amalga Microsoft Forefront Microsoft Office Live Microsoft Online Services Windows Small Business Server OTHER BUSINESS SOFTWARES
In order to achieve the goals established for the company.
(To some extent, Microsoft can be thought of as a victim of its own success in marketing its products.)
MARKETING STRATEGY OF MICROSOFT CORP
IBM :Revenue US$: 95.757 billion (2009) ORACLE :Revenue :$26.82 billion (2010) TOP COMPETITORS TOMICROSOFT CORP.
Headquarters: Armonk, New York, U.S. Revenue US$: 95.757 billion (2009) Operating income :US$ 17.012 billion (2009) Net income: US$ 13.425 billion (2009) Total assets: US$ 109.023 billion (2009) Total equity :US$ 22.637 billion (2009) IBM
that decision-makers trust to improve business performance. IBM Business Analytics software
A comprehensive portfolio of Business intelligence, Advanced analytics (US) Financial performance and strategy management (US) and Analytic applications Gives you clear, immediate and actionable insights into current performance and the ability to predict future outcomes. IBM Business Analytics software
Cognos software Delivers reporting, planning and the full range of capabilities for business intelligence and performance management. IBM Business Analytics software
Cognos software Products: Cognos 8 Business Intelligence Cognos 8 Go! Cognos Now! Cognos 8 Business Viewpoint Cognos TM1 Cognos 8 Planning Cognos 8 Controller Cognos 8 Workforce Performance IBM Business Analytics software
Featured Optimisation products: IBM ILOG ODM Enterprise, IBM ILOG CPLEX Optimisation Studio (The IBM ILOG CPLEX Optimiser , CPLEX CP Optimiser)
Featured Supply Chain products: IBM ILOG LogicNet Plus XE, IBM ILOG Plant Power Ops,
IBM ILOG Inventory and Product Flow Analyst,IBM ILOG Transportation Analyst IBM Business Analytics software
Delivers : solutions rapidly to solve complex problems and help organizations make better decisions faster in today's rapidly changing business environment. Enterprise Content Management
Agile ECM “better decisions faster” integrates business process management to improve business agility and effectiveness, serving up content in context of daily, critical decisions - just at the moment it matters most. Enterprise Content Management Software
manage your data and content, pull together trusted information that cuts across diverse silos, and also gain valuable insights to optimise your business. Information Management Software:
IBM Infosphere Software Express Middleware Data Management Information Integration and Master Data Management Information Management Software
Lotus softwareProducts: Lotus Connections Lotus Domino Lotus Domino Web Access Lotus Expeditor Lotus Forms Lotus Notes Traveler Lotus Notes Traveler Lotus Quickr Lotus Sametime Lotus Symphony Lotus Foundations IBM Lotus Web Content Management
Systems Software: Develop and deliver software intensive Systems with market leading IBM Rational Solutions. Rational software
Tivoli Identity Manager (formerly Access360) Tivoli Workload Scheduler (TWS) (formerly Unison Maestro) Tivoli Access Manager A recent new product is Tivoli Service Automation Manager Tivoli software
IBM WebSphere Application Server (WAS). To set up, operate and integrate electronic business applications across multiple computing platforms using Java-based Web technologies. It includes both the run-time components and the tools to develop applications that will run on WAS. WebSphere software
1. Application Servers: Distributed Application & Web Servers: Application integration, data access and integration, business processing and distributed transaction monitoring: IBM WebSphere Application Server WebSphere software
In Memory DataGrid or distributed cache: Partitioned, replicated and elastic storage of data in a grid of machines. Can also be used for distributed caching integration IBM WebSphere eXtreme Scale WebSphere software
Other Application Servers Other platforms on which to run inter-operable applications: WebSphere sMash (Project Zero) WebSphere software
WebSphere software 2. Business Integration Application Integration and Connectivity middleware: reduces the complexity of connecting applications to applications IBM WebSphere DataPower SOA Appliances IBM WebSphere ESB IBM WebSphere Message Broker IBM WebSphere MQ.
Process integration: Runtime and infrastructure for real- time application integration, event-driven processing and process automation. WebSphere Business Events IBM WebSphere Integration Developer IBM WebSphere Process Server WebSphere software
4. Web commerce Platform framework for e-commerce, including marketing, sales, customer and order processing functionality in a tailorable, integrated package. IBM WebSphere Commerce WebSphere software
5. Networking Host Access Provides multi-protocol transparency and control and connectivity (protocol stacKs and terminal emulation) to host applications. WebFacing Deployment Tool with HATS Technology WebSphere Host Access Transformation Services WebSphere Host Integration Solution WebSphere Host On-Demand WebSphere software
Others:Portals provide personalized access to a variety of applications and aggregate disparate content sources and services WebSphere Portal WebSphere software