MICROSOFT CORP.
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MICROSOFT CORP. COMPANY,INTRODUCTION,MARKETING STRATEGY,TOP COMPETITORS,IBM,ORACLE,MICROSOFT COMMERCIAL

MICROSOFT CORP. COMPANY,INTRODUCTION,MARKETING STRATEGY,TOP COMPETITORS,IBM,ORACLE,MICROSOFT COMMERCIAL

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  • 1. CORP
  • 2.
  • 3. Is a public multinational corporation
    Founded : Albuquerque, New Mexico
    On April 4th ,1975
    Founder: Bill Gates
    Paul Allen
    Head quarters: Redmond,
    Washington ,USA
    INTRODUCTION:
  • 4. key people: Steve Ballmer(CEO)
    Brian Kevin Turner(COO)
    Bill Gates(Chairman)
    Ray Ozzie(CSA)
    Craig Mundie(CRSO)
    Employees: 89,000
  • 5. Computer Software
    Consumer Electronics
    Digital Distribution
    Computer Hardware
    Video Games
    IT Consulting
    Online Advertising
    Retail Stores
    Automotive Software
    INDUSTRY
  • 6. Revenue $62.484 billion (2010)
    Operating income $24.098 billion (2010)
    Profit $18.760 billion (2010)
    Total assets $86.113 billion (2010)
    Total equity $46.175 billion (2010)
    ECONOMY…
  • 7. Global market share of Microsoft Corp. 9.7%
  • 8. Microsoft work to help people and businesses throughout the world realize their full potential
    MISSION…
  • 9. To get a workstation running Microsoft’s software onto every desk and eventually every home!!!!!
    VISION…
  • 10. COMPUTER SOFTWARE:
     the collection of computer programs and related data that provide the instructions telling a computer what to do.
    Computer software accounts for 80% of total revenue for Microsoft Corp.
    PRODUCT….
  • 11.
  • 12. PRODUCTS FROM COMPUTERSOFTWARE(MICROSFT CORP.)….
    Windows Vista,
    Home Basic,
    Home Premium,
    Ultimate,
    Business, Enterprise
    Starter Edition
    Windows XP,
    Professional,
    Home,
    Media Center,
    other standard Windows operating systems.
    Windows 7
  • 13. Features:
    • Performance Information and Tools
    • 14. Search
    • 15. Sleep and Resume
    • 16. Windows ReadyBoost
    WINDOWS VISTA
  • 17. Everyday tasks are simpler.  Live Taskbar Previews.
    Find a file, connect to a network, or use Snap to arrange a couple windows side by side.
    All with two or three clicks.
    •  fast Sleep and Resume
    • 18. Location Aware Printing
    • 19.  Internet TV
    • 20. Play To
    WINDOWS 7
  • 21. An earlier version of Windows,
    gives you the freedom to do what you want at home and at work
    simply, reliably, and securely.
    • (After October 22, 2010, you'll no longer be able to buy new PCs with Windows XP installed.)
    WINDOWS XP
  • 22. A set of services
    Brings your online world together.
    Finally, the information you need, the people you care about,
    And powerful protection
    All at your fingertips.
    WINDOWS LIVE
  • 23. Helps you reach beyond the page
    by making your browsing experience
    faster,
    easier,
    and safer
    than ever!
     
    INTERNET EXPLORER 8
  • 24. WINDOWS MULTIPOINT SERVER 2010
    Provides a cost-effective solution for educational institutions,
    enabling more students and teachers to access technology by sharing a single computer.
    It is ideal for use in classrooms, labs and libraries.
  • 25. A free program that
    Helps protect your computer
    Against pop-ups, slow performance, and security threats caused by spyware and other unwanted software.
    WINDOWS DEFENDER
  • 26. Microsoft Security Essentials is now available for small business!
    • a free download from Microsoft
    • 27. simple to install,
    • 28. easy to use,
    • 29. and always kept up to date so you can be assured your PC is protected by the latest technology.
    BUSINESS SOFTWARES
  • 30. All Microsoft Business Products
    All Server Products
    Microsoft Dynamics ERP & CRM
    Cloud Services
    Bing Maps
    Microsoft Amalga
    Microsoft Forefront
    Microsoft Office Live
    Microsoft Online Services
    Windows Small Business Server
    OTHER BUSINESS SOFTWARES
  • 31.
  • 32. Integrated, comprehensive and cohesive marketing strategy: strategy involves
    • developing marketing objectives
    • 33. including specific numerical goals and objectives
    • 34. that allow company management and investors to measure Microsoft's marketing success.
    MARKETING STRATEGY OF MICROSOFT CORP.
  • 35. Describing Microsoft's core marketing strategy: This includes
    • identifying specific target markets,
    • 36. determining competitive positioning
    • 37. and developing each element of the marketing mix.
    MARKETING STRATEGY OF MICROSOFT CORP.
  • 38. Another step involves
    • The implementation of the marketing tactics
    • 39. In order to achieve the goals established for the company.
    • 40. (To some extent, Microsoft can be thought of as a victim of its own success in marketing its products.)
    MARKETING STRATEGY OF MICROSOFT CORP
  • 41. IBM :Revenue US$: 95.757 billion (2009)
    ORACLE :Revenue :$26.82 billion (2010)
    TOP COMPETITORS TOMICROSOFT CORP.
  • 42. Headquarters: Armonk, New York, U.S.
    Revenue US$: 95.757 billion (2009)
    Operating income :US$ 17.012 billion (2009)
    Net income: US$ 13.425 billion (2009)
    Total assets: US$ 109.023 billion (2009)
    Total equity :US$ 22.637 billion (2009)
    IBM
  • 43.
  • 44.
  • 45. IBM Business Analytics software:
    Cognos software
    SPSS software (US)
    ILOG Optimization Software
    Information Management Software:
    IBM Infosphere Software
    Software Products from IBM
  • 46. Lotus software
    Rational software
    Tivoli software
    WebSphere software
    Software Products from IBMCONTD….
  • 47. Clear insights. Complete capabilities.
    Delivers:
    • complete,
    • 48. consistent
    • 49. and accurate information
    that decision-makers trust to improve business performance.
    IBM Business Analytics software 
  • 50. A comprehensive portfolio of
     Business intelligence,
     Advanced analytics (US)
     Financial performance and strategy management (US) 
    and Analytic applications
      Gives you clear, immediate and actionable insights into current performance and the ability to predict future outcomes.
    IBM Business Analytics software
  • 51. Cognos software
    Delivers
    reporting,
    planning
    and the full range of capabilities
    for business intelligence and performance management.
    IBM Business Analytics software
  • 52. Cognos software
    Products:
    Cognos 8 Business Intelligence
    Cognos 8 Go!
    Cognos Now!
    Cognos 8 Business Viewpoint
    Cognos TM1
    Cognos 8 Planning
    Cognos 8 Controller
    Cognos 8 Workforce Performance
    IBM Business Analytics software
  • 53. 2. SPSS software (US)
    • Faster performance and more analytical power
    • 54. Predictive analytics helps your organization anticipate change so that you can plan and carry out strategies that improve outcomes.
    IBM Business Analytics software
  • 55. SPSS software (US)
    Products:
    • IBM SPSS Statistics 
    • 56.  IBM SPSS Modeler
    • 57. IBM SPSS Data Collection
    • 58. IBM SPSS Deployment 
    IBM Business Analytics software
  • 59. 3.ILOG Optimization Software
    Deliver:
    prescriptive analytics,
    helping companies across all industries determine how to make the best use of limited resources.
    IBM Business Analytics software
  • 60. ILOG Optimization Software
    Products:
    • Featured Optimisation products: IBM ILOG ODM Enterprise, IBM ILOG CPLEX Optimisation Studio (The IBM ILOG CPLEX Optimiser , CPLEX CP Optimiser)
    • 61. Featured Supply Chain products: IBM ILOG LogicNet Plus XE, IBM ILOG Plant Power Ops,
    IBM ILOG Inventory and Product Flow Analyst,IBM ILOG Transportation Analyst
    IBM Business Analytics software
  • 62. Delivers :
    solutions rapidly
    to solve complex problems
    and help organizations make better decisions faster in today's rapidly changing business environment. 
    Enterprise Content Management
  • 63. Agile ECM
    “better decisions faster” 
    integrates business process management
    to improve business agility and effectiveness,
    serving up content in context of daily, critical decisions - just at the moment it matters most.
    Enterprise Content Management Software
  • 64.  manage your data and content,
    pull together trusted information that cuts across diverse silos,
    and also gain valuable insights to optimise your business. 
    Information Management Software:
  • 65. IBM Infosphere Software
    Express Middleware
    Data Management
    Information Integration and Master Data Management
    Information Management Software
  • 66. Lotus softwareProducts:
    Lotus Connections
    Lotus Domino
    Lotus Domino Web Access
    Lotus Expeditor
    Lotus Forms
    Lotus Notes Traveler
    Lotus Notes Traveler
    Lotus Quickr
    Lotus Sametime
    Lotus Symphony
    Lotus Foundations
    IBM Lotus Web Content Management
  • 67. Systems Software:
      Develop and deliver software intensive
    Systems
    with market leading IBM Rational Solutions.
    Rational software
  • 68. Tivoli software
    • Products:
    • 69. Tivoli Configuration and Change
    Management Database, Netcool/OMNIbus
    • IBM Tivoli Network Manager (ITNM),
    • 70.  Tivoli NetView, 
    • 71. Tivoli Storage Manager (formerly IBM's Adstar Distributed Storage Manager), 
     
    •  
  • Tivoli Identity Manager (formerly Access360)
    Tivoli Workload Scheduler (TWS) (formerly Unison Maestro)
     Tivoli Access Manager
    A recent new product is Tivoli Service Automation Manager
    Tivoli software
  • 72. IBM WebSphere Application Server (WAS). 
     To set up, operate and integrate electronic business applications across multiple computing platforms
    using Java-based Web technologies.
    It includes both the run-time components and the tools to develop applications that will run on WAS.
    WebSphere software
  • 73. 1. Application Servers:
    Distributed Application & Web Servers:
    Application integration, data access and integration, business processing and distributed transaction monitoring:
    IBM WebSphere Application Server
    WebSphere software
  • 74. In Memory DataGrid or distributed cache:
    Partitioned, replicated and elastic storage of data in a grid of machines.
    Can also be used for distributed caching integration
    IBM WebSphere eXtreme Scale 
    WebSphere software
  • 75. Other Application Servers
    Other platforms on which to run inter-operable applications:
    WebSphere sMash (Project Zero)
    WebSphere software
  • 76. WebSphere software
    2. Business Integration
    Application Integration and Connectivity
     middleware:
     reduces the complexity of connecting applications to applications
    IBM WebSphere DataPower SOA Appliances
    IBM WebSphere ESB
    IBM WebSphere Message Broker
    IBM WebSphere MQ.
  • 77. Process integration:
    Runtime and infrastructure for real- time application integration, event-driven processing and process automation.
    WebSphere Business Events
    IBM WebSphere Integration Developer
    IBM WebSphere Process Server
    WebSphere software
  • 78. 4. Web commerce
    Platform framework for e-commerce, including marketing, sales, customer and order processing functionality in a tailorable, integrated package.
    IBM WebSphere Commerce
    WebSphere software
  • 79. 5. Networking
    Host Access
    Provides multi-protocol transparency and control and connectivity (protocol stacKs and terminal emulation) to host applications.
    WebFacing Deployment Tool with HATS Technology
    WebSphere Host Access Transformation Services
    WebSphere Host Integration Solution
    WebSphere Host On-Demand
    WebSphere software
  • 80. Others:Portals
    provide personalized access to a variety of applications and aggregate disparate content sources and services
    WebSphere Portal
    WebSphere software
  • 81. BUSINESS STRATEGY OF IBM
    • Strategic mergers and acquisitions
    • 82. Innovative work with Roxio, the media
    company, to develop a digital media
    strategy and then later to evaluate two
    potential acquisitions – Napster and
    Pressplay.
  • 83. Headquarters :500 Oracle Parkway, Redwood Shores, California, United States
    Revenue :$26.82 billion (2010)
    Operating income: $9.05 billion (2010)
    Net income: $6.14 billion (2010)
    Total assets: $60.31 billion (2010)
    Total equity :$31.2 billion (2010)
    ORACLE
  • 84. the non-database (non-technology) parts of Oracle Corporation's software portfolio.
    comprise the
     applications software
      or business software
      of Oracle Corporation.
    Oracle Applications
  • 85. MANUFAC -TURING
    Oracle Apps Family
    ORACLE E-BUSINESS SUITE
    HUMAN
    RESOURCES
    FINANCIALS
    CRM
    SCM
    PROJECTS
    SELF-SERVICE
    BUSINESS INTELLIGENCE
    Oracle Web Employees
    LOCAL EXTENSIONS
    VERTICAL EXTENSIONS
  • 86.  Oracle RDBMS 
    Oracle Financials,
     Oracle HRMS,
    Oracle Projects
     Oracle CRM, 
    Oracle PO
    Oracle Office, 
    Oracle Media Server,
     Oracle ConText
    Oracle Apps Family
  • 87.  Relational database management system
    a database management system
     
    based on the relational models
    • ( Most popular commercial and open source databases currently in use are based on the relational database model.)
    RDBMS
  • 88. MARKETING MIX (in general)
  • 89.
  • 90.
  • 91. THANK YOU!
    BY:
    SHIWANI SALARIA
    MHS1007022