India Against Corruption   The Social Media Story
Regular chap in a regular jobLiving a 9-5 life but always tried to walk the extra mile
Where it started  August –November 2010, a campaign against corruption inCommonwealth Games. Became a repository for relat...
Spreading the word through freebiesSticker of Commonwealth Jhel at a car in Chembur, Mumbai
Visual BrandingAakash Sharma, a senior advertising professional from Lowe Lintas andMcCan Ericsson designed the simple yet...
More languages, more reach
Social Media increases footprint30 January 2011 – Solidarity meet in support of India Against Corruption                  ...
Instant Connect30 January 2011 – Overwhelming response to our call in better e-connected cities like Bangalore, Hyderabad,...
Content is kingLike in other mediums, creativity counts and returns are great
Community BuildingEmpathise, reach out, offer help – in other words, provide speedy                        customer service
ConsistencyBig brands are not built in a day, consistency in service and uniformity of                           message i...
Facts and Figures634,895 likes | 52,253,222 friends of fans | 102,028 interactions |                    2,295,838 people r...
Social media requires participationIn return, it makes you more credible. If they see you, they trust you
@janlokpalTwitter is undoubtedly the most potent social media vehicle for               individuals, organisations, brands
Among the top brandsSince September 2011, @Janlokpal has consistently been among top 10     most influential Indian brands...
Facts and Figures217,051 followers | 15,093 tweets
Key Takeaways•   Zero budget but not zero effort•   Consistency of messaging and engagement•   Top management involvement•...
Don’t preach, communicateSocial media is egalitarian, everybody is a peer. Go on, make friends, sell                     y...
Keep in touchshivendravats@gmail.comtwitter.com/shivendravats
Upcoming SlideShare
Loading in...5
×

India Against Corruption: The Social Media Story

924

Published on

Presentation for talk titled Zero Budget Marketing social media and how it can be effectively used for brands, products, social causes at www.octane.in

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
924
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
39
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "India Against Corruption: The Social Media Story"

  1. 1. India Against Corruption The Social Media Story
  2. 2. Regular chap in a regular jobLiving a 9-5 life but always tried to walk the extra mile
  3. 3. Where it started August –November 2010, a campaign against corruption inCommonwealth Games. Became a repository for related content
  4. 4. Spreading the word through freebiesSticker of Commonwealth Jhel at a car in Chembur, Mumbai
  5. 5. Visual BrandingAakash Sharma, a senior advertising professional from Lowe Lintas andMcCan Ericsson designed the simple yet instantly recognisable logo
  6. 6. More languages, more reach
  7. 7. Social Media increases footprint30 January 2011 – Solidarity meet in support of India Against Corruption at Union Square Park, New York
  8. 8. Instant Connect30 January 2011 – Overwhelming response to our call in better e-connected cities like Bangalore, Hyderabad, Chennai, Chandigarh
  9. 9. Content is kingLike in other mediums, creativity counts and returns are great
  10. 10. Community BuildingEmpathise, reach out, offer help – in other words, provide speedy customer service
  11. 11. ConsistencyBig brands are not built in a day, consistency in service and uniformity of message is important
  12. 12. Facts and Figures634,895 likes | 52,253,222 friends of fans | 102,028 interactions | 2,295,838 people reached
  13. 13. Social media requires participationIn return, it makes you more credible. If they see you, they trust you
  14. 14. @janlokpalTwitter is undoubtedly the most potent social media vehicle for individuals, organisations, brands
  15. 15. Among the top brandsSince September 2011, @Janlokpal has consistently been among top 10 most influential Indian brands on twitter, best position - No. 2
  16. 16. Facts and Figures217,051 followers | 15,093 tweets
  17. 17. Key Takeaways• Zero budget but not zero effort• Consistency of messaging and engagement• Top management involvement• Involving the audience• Geo-targeting• Content – trial and error
  18. 18. Don’t preach, communicateSocial media is egalitarian, everybody is a peer. Go on, make friends, sell your idea, it doesn’t cost much!
  19. 19. Keep in touchshivendravats@gmail.comtwitter.com/shivendravats
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×