Introduction75,000 yearsSecond largest populationEnglishRelationships over efficiencyLoyal & CompassionateBusiness meetings– Handshakes• Namaste– Family– NO!
Country History• India is the birthplace of the human race, the birthplace of humanspeech, the mother of history, the grandmother of legends and thegreat grandmother of tradition• India earned its independence from the British on August 15, 1947.• Indians celebrate Republic Day on January 26, 1950 as the day theirconstitution was adopted• Since their independence, nationalists have assassinated threeimportant leaders such as Mahatma Gandhi in 1948, the second wasIndira Gandhi in 1984 and last was her son, Rajiv Gandhi, in 1991• In 1947, India pronounced an undeclared war with Pakistan• War started because the Muslims decided that they were mistreatedand the Pakistani supported them. This war took place in the North-West part of India, leaving many Indians in fear of death
Geographical Settings• India is located north of the equator 20 00N, 77 00 E and borders the Arabian Sea andthe Bay of Bengal, between Burma and Pakistan• India is the seventh largest country in the world with a total area of 3,287,263 sq km.,2,973,193 sq km of which is land and bodies of water which surrounds the rest of India• The Ganges is the longest river that originates in India. The Gamges-Brahmaputrasystem occupies most of northern, central, and eastern parts of India. The DeccanPlateau occupies most of the parts southern India• India hosts six major climatic subtypes; ranging from arid desert in the west alpinetundra and glaciers in the north and humid tropical regions in the southwest and islandterritories. The Himalayas act as a barrier to the cold katabatic winds coming fromCentral Asia. The nation has four seasons; winter (January- February), summer (March-May), a monsoon season (June- September) and a post-monsoon period (October-December) South Asia 7thlargest country Surrounding bodies of water Terrain Weather
Language• Hindi• English has been made national language for 10 years• 13 dialects• Guajarati spoke by more than 70% of Indian population• English Colonies
Social Institutions The Caste system divides labor and power among society and has divided communities intothousands of groups called “Jatis” The higher Caste holds the most power. However, there is no room for growth. People can alsobe divided by the language they speak, culture, and economic status Indians overtime have become more flexible with their Caste customs. In Indian communitiespeople that live in urban areas are less strict with their customs than people that live in ruralareas. In Indian cities people communicate with people of different caste systems while in some ruralareas there is still various levels of discrimination
Religion Hinduism is one of the oldest religions in the world India’s the origin of many different religions around the worldApproximately 82% of India is Hindu Some traditions one may come across is Jyotish, Vastu, Tantra,Karma, Puja, and Yajna In Hinduism , people are supposed to reincarnate into8,400,000 life-cycles. After you live all the life cycles you go to a place calledMoksha, and you will receive your final emancipation.
Living Conditions• 1.2 Billion People currently living in India- Increasing well-educated population• Fast growing economy- Economy will grow in matter of years• Nutrition: Eat what is availble (Geographically)- Most Popular: Kebabs, Flatbreads (Dosas), rice,seafood
Living Conditions Cont’d• Housing: Apartments, houses, huts• Family Lives together under one household- Cousins, sisters, brothers, parents,grandparents, uncles, aunts all live together;share bathrooms and kitchen• Popular Fashion:-Woman: colorful, dresses (Sari), skirts, cover up-Men: Turbans, casual shirts, colorful
POPULATION ANALYSIS AND GROWTH6 Main Ethnic Groups:- Negroids (Southern)- Proto-Austrloids or Austrics (Central andEastern)- Mongoloids (North-Eastern)- Medeterranean or Dravidian (Southern andCentral)- Western Brachycephais (Western)- Nordic Aryans (Northern and Central)
Population Cont’d• 2nd most populated country in the world• Uttar Pradesh most populated state• Urban population takes up total populationof India’s population• Rural areas house up to 70% of India’spopulation• Thane is the largest surburb in India with 1.8million residents
URBANIZATION New roadways, highways, roads that connect urban and rural areas onIndia Developments of new skyscrapers, large apartment complexes, cityurban communities New suburban areas are being built at this moment Improvements of power, electric, grid systems
Balance of Payments• According to our class textbook International Marketing, balance ofpayments refers to the “system of accounts that records a nation’sinternational financial transactions ” (Cateora, Mary, & John 589).Excellent citation.• Balance of payments is divided into two main categories: CurrentAccounts, and Capital Accounts.• Balance of payments shows how much is being spent by consumersand also firms on imported goods and services. Balance ofpayments describes how successful firms are in exporting to othercountries.• According to the Reserve Bank of India, “current-account deficitwidened to $22.3 billion, or 5.4% of gross domestic product, in theJuly-September quarter, from $16.4 billion in the April-June period”(Jain).
Balance of Payments, Cont• During 2011-12, exports crossed $200 billion mark forthe first time, increasing rapidly by 37.3% from $182.4billion in 2009-10 to $250.5 billion. This came aboutdue to petroleum products, gems, jewelry, andchemical related products.• With the deficit being high the government raised theprice of fuel subsidies spending and allowed foreigninvestment in retail and broadcasting in which can beone way to reduce the deficit.• The deficit has had negative impacts across India,including on their currency.
Economical Statistics – InternationalTrade• WTO Exports & Imports Rank– Merchandise– Commercial Services• Major Exporting & Importing Countries• Major Exports & Imports• Balance of Payments– Deficit
Key Economic StatisticsTotal GDP• GDP was worth 1847.98billion US dollars in 2011• GDP 1960 until 2011, India’sGDP average was 368.8• All time high of 1848.0 USDBillion in December 2011GDP Growth Rate• GDP in India expanded1.30% in the 4th quarter of2012• Since 1996 until 2012, IndiaGDP growth rate averagewas 1.63%• All time high of 5.80 percentin December of 2003 and arecord low of -1.70 percentin March of 2009
Key Economic StatisticsIncome Per Capita• Education in demand• Free of cost till age 14• Student number rising• Own automobileAverage Family Income• Average family income 11%,among rural householdsspending per year grew at ahigher rate than all Indiaaverage in• Maharashtra and Bihar12.1%, Gujarat 12.2 % andMadhya Pradesh 11.4%.
TARGET MARKET• Middleclass and upper class• Vegetarians• Women• Young Adults (Influenced by West)• Flourish in Urban and Suburban lifestyles
PRODUCT POSTIONINGSoy Silk YogurtNutrition to mass populationOriginal and organic fruitsNo GMONO Fake colorsNo artificial flavorVibrant colors
PRODUCT POSTIONING CONT’D Simple delicious food No high-fructose corn syrup Silk soy yogurt is flavored spoonable yogurt made from soy, cultures, flavors, and whey protein Shelf life of more than 15 days! Healthy snack that tastes great! Mango, Strawberry, Vanilla, and original
PriceCompetitors Income LevelsEducationAverageGrossSalaryGross(USD)Less Than HighSchool289,179Rs $5,193High School 402,742Rs $7,232Some College 606,496Rs$10,891Bachelor’sDegree858,758Rs$15,420Master’s Degree1,159,269Rs$20,816Case of 12 ProteinBars 2,600RsLiter of Milk 32Rs1 Kg of Apples 120Rs1 Kg of Oranges 70Rs200gm Nestle dahi 19.80Rs
DISTRIBUTION• India is the world’s largest producer of dairy products by volume and has theworld’s largest dairy herd• India accounts for more than 13% of the world’s total milk• Milk production in India has increased significantly in the past few decades from alow volume of 17 million tons in 1951 to 110 million tons in 2009• Non-dairy products like soy is becoming more and more imminent, due to thechange in demographic patterns and urbanization of rural area 13% of the world’stotal milk
Distribution Con’td• India soy arrives via containers through the coastal parts likeMumbai, Cochin, and Calcutta• Primary mode of distribution is a multi- level channeldistribution network that will ensure the freshness• Once the product has been shipped and has arrived, silk willpartner with Gujarat Cooperative Milk Marketing Federation(GCMMF), Wadia Group, Yakult Honsha, and will supply retailstores, wholesale stores, shopkeepers, hotels, and otherbusinesses with Silk branded soy yogurt
PROMOTIONAL MIX• Internet: Ads on most popular viewed websites• Promote by going to big cities: Mumbai and Bangalore• Give out free samples to public with coupons• Television, Newspaper, Radio• Advertising in different languages (2 dozen languages)• Product placement in Bollywood films and TV shows!• Have famous Indian actors promote products (testimonials)• Product promotions on key Indian holidays
WORKS CITED• "Balance of Payments." Balance of Payments. Tutor2net, n.d. Web. 27 Mar. 2013.• "Ethnic Origin of People of India." Ethnic Origin of People of India. N.p., n.d. Web. 18 Mar. 2013.• "How Indian Railways Impact the Economy." How Indian Railways Impact the Economy. Headlines of India,2011. Web. 27 Mar. 2013.• "India - Labor Force - Historical Data Graphs per Year." India - Labor Force - Historical Data Graphs per Year.Index Mundi, 1 Jan. 2011. Web. 24 Mar. 2013. <http://www.indexmundi.com/g/g.aspx?v=72>.• "India - Unemployment Rate - Historical Data Graphs per Year." India - Unemployment Rate - Historical DataGraphs per Year. Index Mundi, 1 Jan. 2011. Web. 24 Mar. 2013. <http://www.indexmundi.com/g/g.aspx?v=74>.• "India Demographics Profile 2012." India Demographics Profile 2012. N.p., n.d. Web. 18 Mar. 2013.• "India Infrastructure." India Infrastructure. Maps of India, 3 Dec. 2012. Web. 27 Mar. 2013.• "India Transport Sector." Transport In India. Worldbank, 2 Mar. 2011. Web. 27 Mar. 2013.• "India Urbanization." - Demographics. N.p., n.d. Web. 20 Mar. 2013.• "Indian Railways." - Railways in India, Railway System in India, Rail Transport in India. TradeChakra, 2008. Web.27 Mar. 2013.• "Indias 28 States." About.com Geography. About, 16 Sept. 2011. Web. 27 Mar. 2013.• "Indias Balance of Payments." Balance of Payments. TheHindu, n.d. Web. 24 Mar. 2013.
WORKS CITED• "Indias Population 2013." - Population of India 2013- Current Population of India in 2013.India Online Pages, Jan. 2013. Web. 27 Mar. 2013.• "People of India." Facts about India. N.p., n.d. Web. 18 Mar. 2013.• "Population Distribution in India." - Population Map of India. N.p., n.d. Web. 18 Mar. 2013.• "Trade Profiles." Trade Profiles. The World Trade Organization, Sept. 2012. Web. 24 Mar.2013. <http://stat.wto.org/CountryProfile/WSDBCountryPFView.aspx?Language= E>.• "Transport System in India." Allprojectreports. Project Reports, 13 Sept. 2011. Web. 27 Mar.2013.• Acharya, Nupur. "India Imposes Extra Tax on Local, Foreign Companies." The Wall StreetJournal. N.p., 28 Feb. 2013. Web. 20 Mar. 2013.<http://online.wsj.com/article/SB10001424127887324662404578331941563856094.html>.• Balance of Payments. TheHindu, 11 Nov. 2011. Web.• Chhibber, Narinder K. "Fast Growth of Mobile Communications in India: Lessons for EmergingMarkets." Fast Growth of Mobile Communications in India: Lessons for Emerging Markets.Marshall USC, 13 Jan. 2012. Web.
WORKS CITED• Factbook, CIA World. "Age Structure 0-14 Years Statistics - Countries Compared - People Data onNationMaster." NationMaster.com. NationMaster, n.d. Web. 18 Mar. 2013.• Harjani, Ansuya. "Why India Struggles to Deliver Its Growth Potential." CNBC.com. N.p., 29 Nov.2012. Web. 20 Mar. 2013. <http://www.cnbc.com/id/50004600>.• Jain, Sudeep. "Indias Current Account Deficit Hits Record." Wall Street Journal, 31 Dec. 2012.Web. 24 Mar. 2013. <http://online.wsj.com/article/SB10001424127887324274404578213450883093748.html>.• Prasad, Eswar S. "Some New Perspectives on Indias Approach to Capital Account Liberalization."NBER. The National Bureau of Economic Research, Jan. 2009. Web. 27 Mar. 2013.• Prasad, Eswar S. "Some New Perspectives on Indias Approach to Capital Account Liberalization."NBER. The National Bureau of Economic Research, Jan. 2012. Web. 26 Mar. 2013.• Riley, Geoff. "Balance of Payments." Balance of Payments. Tutor2u, 23 Sept. 2012. Web. 26 Mar.2013.• Singh, Namrata. "Household Income in Rural India Grew 11% per Annum in 5 Years: Report."Household of India. Times of India, 21 Nov. 2012. Web. 26 Mar. 2013.• United States Department of Labor. Bureau of Labor Statistics. Indias Organized ManufacturingSector. 2011. Web. <http://www.bls.gov/fls/india.htm>.