Introduction <ul><li>Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create an awareness in the minds of potential buyers. </li></ul><ul><li>categories: </li></ul><ul><ul><li>T.V. </li></ul></ul><ul><ul><li>radio </li></ul></ul><ul><ul><li>websites </li></ul></ul><ul><ul><li>newspapers </li></ul></ul><ul><ul><li>Magazines </li></ul></ul><ul><ul><li>bill-boards </li></ul></ul><ul><ul><li>hoardings </li></ul></ul>
<ul><li>2000 BC Egyptians inventing outdoor advertising. </li></ul><ul><li>Indian advertisement started with hawkers. </li></ul><ul><li>1920 - entry of foreign owned ad agencies and Gujarat Advertising and Indian Advertising were set up. </li></ul><ul><li> 1930 – talkies and radio emerges as media. </li></ul>Evolution Of Advertisement Industry in India
<ul><li>1950 – industrial revolution in the Nehruvian era, cinema advertising began and Kolkata as India's first ad club. </li></ul><ul><li>1960 - India’s first Advertising Convention and Shift to marketing orientation. </li></ul><ul><li>1970 – media boom and rural marketing. </li></ul><ul><li>Govt persuaded to open up the broadcast media </li></ul><ul><li>1980 - Color TV and radio commercials introduced. </li></ul><ul><li>1990 – satellite TV, FM radio and niche magazines. Zee and star bouquet. </li></ul><ul><li>2000 – net advertising and changing role of ad agencies. </li></ul>
Market Size of the Industry LINK: http://www.magnaglobal.com/magnaglobal-news/magnaglobal-releases-media-owners-u-s-advertising-forecast-january-2012/
Major Players in the Industry in India Ogilvy and Mather: This is one of the leading advertising company in India. J Walter Thompson India: One of the most popular company in the advertising industry . Mudra Communication Pvt. Ltd: This is one of the renowned advertising company of India.
FCB-Ulka Advertising Ltd: One of the best company in India in the advertising arena FCB-Ulka Advertising Ltd. Grey Worldwide (I) Pvt. Ltd: A significant name in India in the world of advertising. Leo Burnett India Pvt. Ltd: It has a significant presence with 96 offices in 10 countries.
<ul><li>Contract Advertising India Ltd : This is one among the leading advertising </li></ul><ul><li>Rediffusion-DY&R: This Advertising company of India has made a benchmark in the field. </li></ul><ul><li>McCann-Erickson India Ltd: The prominent name </li></ul><ul><li>RK Swamy/BBDO Advertising Ltd: It maintained the record of remaining consistently among the top ten advertising agencies in India. </li></ul>
10 major challenges to the Industry in India. <ul><li>Falling audience of channels and broadcasters. </li></ul><ul><li>Problems of Zipping and Zapping </li></ul><ul><li>Emergence of Direct Marketing </li></ul><ul><li>Advertisement cluttering . </li></ul><ul><li>Rising costs of advertising both in electronic and Print media despite reduced number of exposures and clutter. </li></ul>
Contd. <ul><li>Introduction to internet marketing </li></ul><ul><li>Little margins to advertising clients and limited role </li></ul><ul><li>Tough customers asking for integrated services from Ad companies and also well defined measureable results </li></ul><ul><li>Need for global advertising strategies thus changing criteria for agency selection. </li></ul><ul><li>Rapid product launches and new technology creating need for perpetual customer information and outdoing competitive models. </li></ul>
Global Players in Industry <ul><li>Here we have given the list of 10 reputed advertising companies in the world, which are as follows: </li></ul><ul><ul><li>Ameredia </li></ul></ul><ul><ul><li>Arnold Worldwide </li></ul></ul><ul><ul><li>BBDO </li></ul></ul><ul><ul><li>Doyle Dane Bernbach </li></ul></ul><ul><ul><li>Goodby Silverstein & Partners </li></ul></ul>
<ul><ul><li>N.W. Ayer & Son </li></ul></ul><ul><ul><li>Ogilvy & Mather </li></ul></ul><ul><ul><li>Saatchi and Saatchi </li></ul></ul><ul><ul><li>Partnership Advertising </li></ul></ul><ul><ul><li>Wieden + Kennedy </li></ul></ul>
Impact of Global Crisis on Industry <ul><li>The industry has suffered a great deal during the economic recession, with U.S. top media companies managing flat revenues in 2008. </li></ul><ul><li>5% contraction in 2009 according to Ad Age reports. </li></ul><ul><li>Many players, dominated by those in the print industry, have plunged into bankruptcy, primarily due to the shrinking revenues coupled with massive debt loads taken on in the market boom. </li></ul><ul><li>Though certain digital media firms such as Google fared well (revenues up 23%), others such as Microsoft witnessed a flat top line. </li></ul><ul><li>Ad spending in the U.S. was also severely depressed, falling 4% in 2008 a further 14% in the 2009. </li></ul><ul><li>Loose of trust in mega brands </li></ul><ul><li>Decrease in consumer spendings </li></ul>
Latest trend in the industry <ul><li> Real time = Real Opportunities. </li></ul><ul><li> </li></ul><ul><li>Ad formats are a changing </li></ul><ul><li> </li></ul><ul><li>Publishers take control. </li></ul><ul><li> </li></ul><ul><li>Optimize or else! </li></ul><ul><li>Privacy Impact </li></ul>
<ul><li>Less means more. </li></ul><ul><li>Real Time = Real Issues. </li></ul><ul><li>Social investment will wane. </li></ul><ul><li>Content is king! Again </li></ul><ul><li>Where will the money go? </li></ul>
Profile of Major Players in the Industry <ul><li>JWT: J Walter Thompson India Branches: Delhi, Kolkata, Chennai, Bangalore Gross Income: Rs 2074.3 million Senior Executive: K Khanna, Chief Executive Major Clients: : Apollo Hospital (Apollo Hospital & healthcare); Bridgestone Corporation (Bridgestone/tyres); Hero Honda(CBZ/automobiles); Indian Army; Indian Navy; News Television India Pvt Ltd(Star news/Media); Standard Chartered (Personal Banking & Cards); Ministry of Finance (VDIS); Ministry of Defense (Indian Army - recruitment); Pepsi Foods (7 UP, Mirinda, soft drinks); Satyam Infoway(Software); Star TV Network (Star Plus, Star Movies, Star News); Omega (watches); ESPN (Channel promo); 20th Century Fox (film releases); Hero Motors (Hero Winner, automobile); Parle (Monaco, biscuit);Timex Watches (Timex/Watches); Tata AIG Insurance (Tata AIG/insurance);Ricoh India (Ricoh/photocopiers);UNICEF (UNICEF/social communication). </li></ul><ul><li>O & M: Ogilvy & Mather Pvt Ltd Branches: Delhi, Kolkata, Chennai, Bangalore, Coimbatore, Hyderabad Television Billings : Rs 2012.6 million Capitalized Billings : Rs 5697.9 million Gross Income : Rs 1258.74 million Senior Executive : Ranjan Kapur, Managing Director Major Clients : SBI Mutual Fund(Mutual Fund); J K Tyres(Tyres); Pantaloon Fashion India Ltd(Garments); UTI (MIP'97/Financial); TVS Suzuki (corporate): Tata Telservices (corporate), Tata Communications Ltd (corporate); Hindustan Lever Ltd (Brooke Bond, Lipton - tea and health); Discovery Channel Inc (Discovery Channel - television channel); ITC Ltd (corporate); MIRC Electronics Ltd (Onida - television); Birla 3M Ltd (Scotch Brite - cleaning aid); J M Morgan Stanley (J M Morgan Stanley - investment bank); Hero Honda Motors Ltd (bikes); United Television (television media); </li></ul>
<ul><li>Mudra Branches: Ahmedabad, Bangalore, Delhi, Mumbai, Chennai, Kolkata, Hyderabad, Cochin Gross Income : Rs 1069.6 million Senior Executive : A.G.Krishnamurthy,Chairman & Managing Director Major Clients : Indian Express (News paper); Mid-Day (website); Global Trust bank (Banking);Indian Tourism Development Corporation (Hotels); Godrej Foods; Ahmedabad Electricity Co Ltd (corporate); LIC of India (Insurance - services); Honda Siel Power Products (gensets); Satyam Computer Services Ltd (Satyam - computer software); Satyam Infoway Ltd (Satyam - internet services); Hindustan Motors Ltd (Mitsubishi Lancer - automobile);Samsung Electronics India (Samsung/televisions) </li></ul><ul><li>FCB-Ulka Advertising Ltd Branches: Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Cochin Gross Income : Rs 864.84 million Senior Executive : Anil Kapoor, Managing Director & CEO </li></ul><ul><li>Grey Worldwide (I) Pvt Ltd Branches: Delhi, Kolkata, Bangalore, Ahmedabad, Television Billings : Rs 905.0 million Capitalized Billings : Rs 1846.5 million Gross Income :425.00 million Senior Executive : Nirvik Singh, Chief Executive Officer Major Clients : Hughes Software (Software); General Motors (Opel Astra - automobiles); Oracle India Ltd (Oracle - software); United Agencies Ltd (Pernod - liquor); Bhartiya Janata Party (BJP - political); Philips Communications (Savvy - cellular phones); Britannia Industries (Zip-Sip, Tetrapak - health drink); Kinetic Engineering (Luna, V2, Brat - mopeds) Directorate of Income Tax (income tax); Tally Solutions (Tally Academy/software); The Hindustan Times (Hindustan Times/daily newspapers);ITC Foods(Dal Bukhara/foods);Gujrat Mineral Development(corporate </li></ul>
<ul><li>Leo Burnett India Pvt Ltd Branches: Delhi, Kolkata, Bangalore Television Billings : Rs 1896.6 million Capitalized Billings : Rs 2,709.4 million Gross Income :375.91million Senior Executive : Arvind Sharma, Chief Executive Officer Major Clients : Birla Sun Life Insurance Company (Birla Sun Life/life insurance) ; Fiat Auto ( Fiat Palio /automobiles) ; Somany Tiles ( Somany/ceramic tiles ); Bajaj Electricals ( Bajaj /fans & luminaries); La Opala RG ( La Opala /Crockery ,Solitaire/crystalware ); Lin Pen & Plastic ( Lin/writing instruments) </li></ul><ul><li>Contract: Contract Advertising (India) Ltd Branches: Delhi, Kolkata, Bangalore Gross Income :320.98 million Senior Executive : Colvyn J Harris, President Major Clients : Bajaj Ltd (spirit scooterettes); Indian Express (matrimonial); Cadbury India Ltd (picnic, milk treatChocobix); Dabur foods Ltd(real/fruit juice); MTNL (corporate) Healthscribe /Next(medical transcription/TRG);SAP Labs (IT-DM service);Bazee.com (websiteDHL(courier Services);Blue Star (airconditioners);JK Industries (tyres);Templeton (mutual funds); Luxor Writing Instruments(Luxor ,Pilot, Papermate ,Waterman/Writing Instruments);MP Jewellers (jewellery retail);Ozone Pharmaceuticals (pain reliever/marksreliever);Grasim Industries (Graviera/textiles);Sony India (LCD projectors& PC monitors). </li></ul><ul><li>Rediffusion-DY&R Branches: Delhi, Mumbai, Kolkata, Chennai, Bangalore Gross Income : 752.04 million Senior Executive : Arun Nanda, Chairman & Managing Director Major Clients : Pioma Industries(soft drinks);Zee TV(channel);Tata Tetley(tea);Tide Water Oil(lubricants);ING Vysya Life Insurance(life insurance);Hindustan Paper Corp(paper and pulp);Rai & sons (eatables);IFFCO Tokyo(non-life insurance);HMT(tractors)Godfrey Philips (Four square/cigarette); Haldia Petrochemicals(Petrochemicals); Evian (Mineral Water);Ericsson Mobile (Cellphones); SAIL (Corporate); CitiBank (Corporate); Cannon (printers, calculators); Bharti BT Ltd (Internet service);Exide Industries Ltd (Exide - automotive batteries); SBI Funds Management Ltd (SBI - mutual funds) </li></ul>
<ul><li>McCann-Erickson India Ltd Branches: Mumbai, Kolkata, Chennai, Bangalore Hyderabad:(0091 40) 3326261 Television Billings : N.A. Capitalized Billings : Rs 3479.53 million(not available) Gross Income : 618.36 million Senior Executive : Sorab Mistry, Chairman & CEO Major Clients : Coca Cola india(Coca-Cola/carbonated bevarages);Johnson &Johnson India (Savlon,Band-Aid/woundcare);Gillette India(Duracell Plus/alkaline batteries,Fashion Razor 2001,Mach III Cool Blue /razors); TVS-Suzuki (corporate/TVS Max, TVS Scooty, TVS XL, TVS Sport, TVS Super, TVS Champ/motorcycles & mopeds); Virgin Atlantic (Virgin Atlantic/airline);Delphi Automotive Systems (Delphi/ automobile components); Times FM (Radio Mirchi/FM radio);Sundar Tajmahal Hotel (Taj Tristar/ hotels); Usha Martin Telecom(telecom);Nes tle(sunrise/ coffee); BPL (Gas tables);Khaitan (Fans); Nestle (Media buying); Goodyear India (Goodyear - tyre); Travel Corporation of India (tourism); MasterCard (credit cards) </li></ul><ul><li>RK Swamy/BBDO Advertising Ltd Branches: Delhi, Mumbai, Kolkata, Bangalore, Hyderabad Gross Income :441.59 million Senior Executive : R.K. Swamy, Chairman Major Clients : Cisco System(network solution); Mercedes Benz (Automobiles); MTNL(Telecommunication); Sony India Ltd(Sony/TV); SQL Star International Ltd(Computer education); Dena Bank (Banking);GE Countrywide Consumer Financial Services (GE/financial services); Reserve Bank of India(RBI/financial services); Unit Trust Of India (US 64/ULIP/mutual funds);Visa International (Visa/credit card);Zuari Industries (Zuari/cement/agro/corporate);Media Transasia India (Educare/publication); Wipro Group (Wipro/computers and consumer products) </li></ul>
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