Tourism Trends in a Changing World
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Tourism Trends in a Changing World

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David Edward\'s latest presentation

David Edward\'s latest presentation

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    Tourism Trends in a Changing World Tourism Trends in a Changing World Presentation Transcript

    • Tourism trends in a changing world David Edwards October 2010
    • Top inbound markets to Britain 1969 2009 Market USA Ireland German France Netherlands Market France Ireland USA Germany Spain
    • Why international visitors come to Britain
      • Our Built Heritage
      • Our Cultural Heritage and Contemporary Culture
      • Because we are a trading and business hub
      • To visit friends or relatives
      • To study at our universities or language schools
    • ‘ Word of Mouth’
      • Reliance on recommendations from people we know is not new
      • Reliance on ‘User Generated Content’ is…
      • And there are now 2 billion people with Internet access
      • Accommodation establishments, restaurants and attractions all have a ‘right to reply’ – this should be used, but used wisely
    • Life priorities and holiday wants vary across the globe
      • Career and self-development are centre stage in emerging economies
      • In more developed economies citizens seek a balanced lifestyle with plenty of ‘me’ time
      • For many people holidays are now seen as a part of everyday life
      • The staycation trend shows that while people will make compromises they still want a holiday
      • For some it’s about ‘seeing the sights’ for others it’s about an ‘immersive experience’
    • Global Tourism League Tables Source: UNWTO
    • Most Visited 2000 and 2009 Turkey and Malaysia on track to leapfrog UK Source: UNWTO
    • Top Earners 2000 and 2009 UK slips from 5 th to 7 th Source: UNWTO
    • Top Spenders 2000 and 2009 China soon in top 3 while Japan may slip out of top ten Source: UNWTO
    • Inbound to the UK: Long-Term Trends +137% +93%
    • Competition for International Tourism is Fierce Destinations with positive growth in 2009 Turkey, South Africa, Cuba, Peru, Cambodia, Bahrain, Montenegro, Morocco
    • Global Tourism is Primarily Intra-Regional not Inter-Regional
      • 82% of arrivals in Western Europe originate in Western Europe
      • 70% of outbound trips from Western Europe are to other Western European destinations
      • 88% of outbound trips from Asia are to other destinations in Asia
    • Europe’s Dominance Diminishing
    • Origin-Destination Pairs Forecast to see Fastest Growth 2010-20 Six out of ten are intra-regional
    • Underlying Growth in Inbound Tourism to the UK
    • Recent inbound volume and value trends Source: IPS We forecast that in 2010 visits will decline 0.7% while spend increases by 1.3%
    • Inbound Tourism will be Worth More than Overnight Domestic Trips in 2020 Source: Deloitte, Oxford Economics Tourism has the potential to support 250,000 more UK jobs over the next decade
    • Expect the Unexpected: Volcanic Ash
    • Recent Inbound Journey Purpose Trends
    • Economic Trends
      • Economic cycles are the norm…
      • … however, the period from 2008 has been anything but normal
      • More of the same to come; taxes up, spending down, job cuts, banks still not lending
      • With inflation waiting in the wings
      • Economic life looks different in Asia
    • Tackling the ‘Britain is an Expensive Destination’ Perception Source: Bank of England
    • Accommodation Sector Trends
      • In 1993 there were 10,555 branded budget hotel rooms in the UK
      • At the end of 2009 there were 109,528
      • Premier Inn (38%) and Travelodge (25%) dominate the market
    • Transport and Connectivity Trends
      • Britain has unrivalled global connectivity… but
      • No new runways in South East England
      • Plenty in Dubai
      • APD may become a ‘per plane’ tax
      • High Speed Rail on the cards
      • Visa requirements
    • Markets Where Visa Regime has Changed Typical long-haul visitor contributes £165 in taxes, excluding visa fees No longer need a visa Now need a visa
    • Synopsis of Market Conditions
    • Find out more at visitbritain.org