Getting to the real world after your MBA

906 views
851 views

Published on

How to land up in your dream Job if you are fresher, after your MBA.

Published in: Education, Business, Career
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
906
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
32
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Getting to the real world after your MBA

  1. 1. Getting to the real world after your MBA for fresher's Shiv Shankar M S Co-founder & CMO Waybeo
  2. 2. Part 1. Understanding Sales & Marketing Opportunities Part 2. How to land up in your first job? All rights reserved | Bounzd.com | Call Tracking with Click to call
  3. 3. Part 1. Understanding the Opportunities around you All rights reserved | Bounzd.com | Call Tracking with Click to call
  4. 4. Sales or Marketing? What is the difference? Which ladder should you choose for your career? All rights reserved | Bounzd.com | Call Tracking with Click to call
  5. 5. The customer conversion funnel Product •Identifyin g needs, designing solutions and positionin g Prospect •Listing out the target customers Awareness •Educating customers about the brand and product Interest •Exploratory phase by them to analyse the offer with their needs Desire •After basic research, they feel confident that, this solution suits them. Action •They buy the product and pay you the money. Retention •Providing support and retain as a loyal customer. Marketing Sales Support All rights reserved | Bounzd.com | Call Tracking with Click to call
  6. 6. Product Prospect Awarene ss Interest Desire Action Retentio n Marketing • Sales Managers • Regional SM • Partner Channel Manager • Retail marketing Associate • Sales Architect / VP / Head Support Sales Career Sales +ves • Easy to get the job & huge growth. • Needs real passion to be a sales man. • Can build huge networks and great contacts. • Easily switch between Industries. -ves • Needs to travel • Need to be mentally and physically powerful All rights reserved | Bounzd.com | Call Tracking with Click to call
  7. 7. Product Prospect Awarene ss Interest Desire Action Retentio n Marketing Digital Marketing Support Marketing Career – Client Side Sales Market Research Content Creation & Design Product Analysts Product/ Brand Management Marketing Communications Advertising -ves • Difficult to get the first entry. • Switching industries are also difficult. +ves • Can build huge networks and great contacts. • Needs very strong analytical skills. • Has Glamour and comfort associated. All rights reserved | Bounzd.com | Call Tracking with Click to call
  8. 8. Product Prospect Awarene ss Interest Desire Action Retentio n Marketing Support Marketing Career – Gen Y Sales Permission MarketingContent Creation & Design Inbound Marketing Social Media Marketing SEM / SEO Affiliate Marketing Web Analytics Marketing Technologists All rights reserved | Bounzd.com | Call Tracking with Click to call
  9. 9. Product Prospect Awarene ss Interest Desire Action Retentio n Marketing Support Career in Customer Support Sales • Customer Support Manager • Customer experience design -ves • Difficult to get the first entry. • Very few opportunities. +ves • Highly comfortable and satisfactory job. All rights reserved | Bounzd.com | Call Tracking with Click to call
  10. 10. Part 2. How to develop the brand “you” and get your Job? All rights reserved | Bounzd.com | Call Tracking with Click to call
  11. 11. The sales funnel Campaign Viewers Leads Interests Proposal Pays Customers 5000 100 40 20 5
  12. 12. Ideal Job sales funnel Your Profile/Resume Viewed by Job Opportunities Shortlist Interviews Job Offers Select Your Job 200 20 10 5 2
  13. 13. Ideal Job getting process Product (You) Design Prospect the target audience. Build the brand “You” Do Inbound marketing Get inbound calls for interviews Do outbound marketing Generate Leads (Interviews) Convert to Job offers Select the best job All rights reserved | Bounzd.com | Call Tracking with Click to call
  14. 14. Step 1 : Try to Answer these questions or position yourself. •What are your unique traits/experiences? •What are your strengths? •What are keywords/ideas you want to be identified with? •What are your accomplishments? •What are you proud of? •Where can you develop an “expertise” Designing the Product ‘You’ All rights reserved | Bounzd.com | Call Tracking with Click to call
  15. 15. “The product maybe good, but if you are pitching to the wrong person, it doesn’t matter.” Step 2 : Prospect the target audience. Generate a list of 200 companies, their key persons and social profiles. Add more on the go. Shortlist 2-3 most suitable type of job roles based on • Job Type • Industry • Your skills and interests • Location • Company size All rights reserved | Bounzd.com | Call Tracking with Click to call
  16. 16. Step 2 : Tools for Targetting • Use HR portals & Listing websites to get list of companies. • Use LinkedIn to find people working there. • Setup Alerts: Google & Yahoo • Be the best in LinkedIn: • Conduct blog/microblog searches in alltop.com, twitter.com and technorati.com • Get active in Social Media share related content to your brand. (Useful for others) • Follow people in targeted list. (Twitter is the best) • Get active in Q&A portals like Quora.com and reddit All rights reserved | Bounzd.com | Call Tracking with Click to call
  17. 17. Step 3: Building the brand “You”
  18. 18. Step 3: Build the brand “You” 1. Start a Blog 2. Have a 100% complete LinkedIn Profile 3. Add maximum relevant connections in LinkedIn. 4. Promote your blog and try to get 1000 monthly readers 5. Twitter is easiest media to interact with anyone. Get active their. 6. Identify the Keywords related to your Job search. 7. Setup Google alerts for news related to your Keywords. Follow these keywords in Twitter and interact. 8. Use Visual CV and other multimedia resume. 9. Content is the King now. 10. Learn about careers and new concepts and strategies (videos, networks, blogs) 11. Use Google reader to follow best blogs in your domain. If for example marketing: Seth Godin, SEO: Neil Patel and Inbound marketing: Hubspot). Use tools like Feedly in your phone. Goal: Get a Klout score above 50 Get your blog 500visitors per day. Become an expert or influencer in your domain All rights reserved | Bounzd.com | Call Tracking with Click to call
  19. 19. Step 4: Do Inbound Marketing “Don’t ever go after Jobs. Let the jobs search for you.” Inbound marketing is the process of building and sharing meaningful content and information for your target audience. They become your followers and eventually your starts to get respect for your brands from them. Keywords to Learn more: Inbound marketing, Permission marketing, Content marketing All rights reserved | Bounzd.com | Call Tracking with Click to call
  20. 20. Step 5: Do outbound marketing 1. Prepare an outstanding resume with your social profile details. 2. Avoid the usual “My Objective” lies and jargons. 3. Please build a genuine and great Cover letter. 4. Customize cover letter and mail content as per the culture of the organization. 5. Erase your digital dirt. 6. Apply through their websites. 7. Apply through LinkedIn Networks & Job boards. 8. Apply through Email. Remember: It is a sales funnel. Expect 10% success. All rights reserved | Bounzd.com | Call Tracking with Click to call
  21. 21. Step 5: Leads to Sales(Job) Conversion Remember: Again it is a sales funnel. Expect 20% success. 2 Job offers from 10 Interviews is the ideal scenario.. Select the most Suitable One for you. It is all about your Attitude. Be honest.
  22. 22. About Shiv Co-founded Waybeo along with his college friends during engineering Graduation. Heads the Global Marketing at Waybeo as the CMO. Waybeo’s flagship product www.Bounzd.com, a real time Click to call and complete call tracking solutions on Cloud for Businesses, finds its success under Shiv. Being a detail oriented person he loves sharing information in actionable details. He is an avid reader and passionate speaker. All rights reserved | Bounzd.com | Call Tracking with Click to call
  23. 23. Shiv Shankar M S Contact Me at: shiv@waybeo.com Twitter: @shiv_waybeo Thank you.  Click to Call me Free All rights reserved | Bounzd.com | Call Tracking with Click to call

×