1. A presentation takes the investor on a journey.
During the course of the journey, we provide
information about ourselves, about our enterprise,
our competitors and our business plan.
2. If we build our journey’s path correctly, the investor
will be able to connect the dots and arrive at the
conclusion that we are capable of leading the
enterprise to success.
3. A maximum yield
of revenue within
a maximum of
What is the investor interested in?
leading it to
4. Richard Branson, entrepreneur and CEO of the Virgin Group,
was asked what is most important in a potential
entrepreneurial partner. His answer was:
I Just need
to like LIKEhim.
what does an investor look
for in an entrepreneur?
6. The investor wants someone whose eyes shine
with enthusiasm, someone who will do
everything in his power to ensure the success of
the enterprise, someone who will sink his teeth
in and give it everything he’s got.
7. The investor wants someone who is knowledgeable in
his field, who is familiar with the needs of his target
audience, and who knows what solutions have already
been put out there.
8. He wants someone with experience. And if it was
an experience of failure, that’s okay. Investors like
to see that a person is not discouraged, that they
try again until they succeed.
9. The investor wants to see a winning team, a team of people
with a special connection between them, a team that has
been through obstacles together, a team of individuals that
complement one another. If you’re on your own, you should
present your ability to create such a team.
10. It is important that you have a vision,
but make sure your vision is realistic.
11. What about the content of the presentation?
The idea is to step into the investor’s shoes,
anticipate what his next question might be,
and then provide him with the relevant information.
Who we are
What we do
Why you should listen
13. Pain + Solution
What’s the pain
What are the current solutions
How can you eliminate the pain
14. Tell a story
What else is out there
Why will you succeed where
16. The Market
Show us you know the market!
Talk with numbers!
17. The Team
Who’s running the show
Why are you going to do it right
18. Business Model
How much does it cost me
What do I get
How will you spend my money
What is my expected return
When will I see a return
19. The Request
Be specific: name a precise sum
and what you intend to do with it.
20. Conclude with one distinctive,
saleable, fundable sentence
21. “A Person can have the greatest idea in the world –
completely different and novel –
but if that person can’t convince enough other people,
it doesn’t matter.